Tag Archives: Bosch

Atmel wireless connectivity supports industrial IoT revolution


The BTLC1000 exhibits the lowest BLE power consumption in the industry.


With both this year’s CES and Embedded World now behind us, it’ll be interesting to see which of the gadgets unveiled during these shows find a way to market — some will go to production, others won’t. I am skeptic about the smart shoe offering self-fastening mechanism… And during these two weeks, the IoT revolution has silently progressed in industrial automation. (You will be surprised if you read some very serious white papers extracted from the Internet of Things series published by Bosch.)

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While attendees flocked to Vegas, progresses were made in industrial automation thanks to hard work being done in Germany. In fact, these two worlds — consumer oriented and industrial — are both relying on wireless connectivity, including products from Atmel: the ATWILC1000, ATWILC1500 or ATWILC3000 supporting Wi-Fi and ATBLC1000 supporting BTLE 4.1,which  was recently crowned “Product of the Year” from Electronic Products.

According to Bosch’s white paper “Leveraging the Internet of Things: Companies can streamline business processes for stakeholders across the extended enterprise,” we realize that Bosch’s managers have brainstormed about the IoT to extract the added business value for the enterprise, like for example, “in manufacturing, data automatically collected from smart and connected products, give companies meaningful feedback as to how products should be reengineered, and provides opportunities for additional revenue through selling services.”

In order to become smart and connected, industrial products need to integrate either a Wi-Fi connection supported by ATWINC1500, or a Bluetooth supported by the very tiny (see above) ATBTLC1000.

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Shows the requirements for scalability on two current customer PoCs at Bosch Software Innovations. These PoCs start in year one with a very low umber of connected devices and sensors. However, in a short space of time, they scale massively upward for commercial launch and rollout.

From the above graphic, extracted from another white paper from Bosch, “Realizing the connected world-how to choose the right IoT platform,” we can derive two crucial information. The first is the fact that IoT is already a reality in the industrial market segment, not really known to be fashion driven like could be consumer electronic. The second information is about scalability. In both examples, the number of connected devices was very low, but in a short space of time they scale massively, reaching 500k devices for the first and up to 3 million for the other. A single industrial automation application can generate a very good semiconductor business, including sensors, MCU and wireless connectivity device. In our previous blog, we have investigated the ATWINCxx00 family bringing Wi-Fi connectivity to any embedded design. Let’s take a look at the award winner ATBTLC1000 device supporting BT 4.1 connectivity.

Atmel's BTLC1000

The BTLC1000 is an ultra-low power Bluetooth SMART (BLE 4.1) SoC with an integrated ARM Cortex-M0 MCU, a transceiver, a modem, MAC, PA, TR Switch, and a power management unit (PMU). It can be used as a BLE link controller or data pump with external host MCU, or as a standalone applications processor with embedded BLE connectivity and external memory. If we look at the key features list:

  • BLE4.1 compliant SoC and protocol stack
  • Lowest BLE power consumption in industry
  • Smallest BLE 4.1 SoC — Available in WLCSP (2.26×2.14mm) or QFN ( 32p 4×4 mm)
  • Optimized system cost — High level of integration on chip reduces external Bill of Material significantly
  • Wide operating Voltage range — 1.8 – 4.3V
  • Host Interface — SPI or UART
  • Certified modules — FCC, ETSI/CE, TELEC
  • Enterprise Development support & tools with the ATBTLC1000 Xplained Pro

The main reasons why the Atmel BTLC1000 has won the Electronic Design award are power, cost and certification. This chip not only exhibits the lowest BLE power consumption in the industry, it’s also the smallest BLE 4.1 SoC (see picture) offering optimized system cost, thanks to high level of integration. If companies like Bosch supporting industrial automation segment for years (if not centuries) start to be seriously involved into smart connected IoT systems, no doubt that ATBTLC1000 and ATWILC1000 devices have a bright future…


This post has been republished with permission from SemiWiki.com, where Eric Esteve is a principle blogger and one of the four founding members of the site. This blog first appeared on SemiWiki on January 10, 2016.

A first look at Maker Faire Rome 2015


As the saying goes, “When in Rome, do as the Makers do!” 


It seems like yesterday that we were at the New York Hall of Science preparing for what was surely an incredible World Maker Faire 2015. And now just a few weeks later, the Atmel crew has arrived in Rome, all set to kick things off at the Sapienza University campus.

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Once again a Silver Sponsor of this year’s show, you’ll find several startups and Makers who’ve successfully demonstrated what it takes to go from “the MakerSpace to the MarketPlace.” In addition to big names like Bosch, those inside the Atmel booth will include:

Acme Systems

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Acme Systems designs and manufactures Linux-embedded boards, namely the Arietta G25 system-on-module with an Atmel AT91SAM9G25 at its core. One project in particular that you’ll want to check out is the team’s open source LED panel that interacts with a smartphone over Wi-Fi.

Arduboy

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A crowd favorite back at World Maker Faire, Arduboy is an open source, credit card-sized console that lets people play, create and share their favorite 8-bit games.

Intoino

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As seen on Indiegogo, Intoino‘s KITS provide a simple way for young Makers to learn coding and electronics while bringing their connected projects to life.

1Sheeld

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In case you missed them at Maker Faire Bay Area 20151Sheeld magically transforms your smartphone into one of 40 different reconfigurable Arduino shields.

Cosino

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Cosino is an open source platform comprised of flexible, easy to-use hardware and software components. The team will be showing off their latest projects based on the Cosino (SAM9G35) and Cosino Enigma (SAMA5D3) CPU modules along with their carrier boards and other GNU/Linux embedded systems.

Qtechknow

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Everyone’s favorite teenage CEO and whiz kid, Quin Etynre will once again be on hand with Qtechknow’s Arduino-compatible board, the Qduino Mini. But that’s not all, you’ll even be able to snap a black and white selfie in his thermal printer photo booth!

Bosch

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Heck, even major brands are tapping into the powers of the Maker Movement! Escaping dangerous dark or smoke-filled structures quickly is crucial for the firefighters who save thousands of lives on a daily basis. Tailored for those situations, Bosch will be demonstrating a prototype of their indoor navigation device that’s built around the mighty Arduino and BNO055.

A first look at Maker Faire New York 2015


Heading to the New York Hall of Science this weekend? You’ll find some big names inside the Atmel booth.


Are you excited? We sure are! Atmel is getting ready to take center stage at the 6th Annual World Maker Faire in New York City this weekend, September 26th and 27th. And boy, are we in for a treat! This year will surely be yet another amazing event with more than 830 Makers and 85,000 attendees expected to flock the New York Hall of Science. Once again, as a Silversmith Sponsor of the show, we’ll be shining the spotlight on a wide range of AVR and Atmel | SMART powered projects inside our booth.

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Our team is currently en route to Flushing Meadows, where you will soon find us setting up our space in Zone 3. (Program guide available here.) Over the two-day span, we will be showcasing a wide range of gizmos and gadgets from DIYers and startups who have successfully taken their idea from the ‘MakerSpace to MarketPlace.’ Among the names you will see:

Arduino

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Found at the heart of the Maker community, Arduino is an open-source electronics platform based on easy-to-use hardware and software.

Arduboy

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Arduboy is an open source, credit card-sized device for people to play, create and share their favorite 8-bit games.

Keyboardio

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Keyboardio‘s Model 01 is an heirloom-grade keyboard for serious typists, which features a beautiful hardwood body, an advanced ergonomic design, and is fully programmable with the Arduino IDE.

Microduino

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Microduino are quarter-sized, stackable building blocks that allow Makers of all ages and skill levels to bring robots, music boxes and countless other projects to life.

Modulo

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Modulo is a set of tiny modular boards that takes the hassle out of building electronics, giving Makers the ability to develop custom electronics for their project without having to design and assemble circuits from scratch.

Qtechknow

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Quin Etnyre is a 14-year-old Maker, teacher and entrepreneur, who fell in love with Arduino after attending his first Maker Faire at the age of 10. The whiz kid recently successfully funded his Qduino Mini, an Arduino-compatible tiny board with a built-in battery charger and monitor.

Zippy Robotics

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Prometheus from Zippy Robotics lets Makers create real circuit board right from their desktop in just minutes.

Bosch

Bosch Sensotec has developed a prototype indoor navigation device based on Arduino and the BNO055 sensor, which will enable firefighters to quickly escape from dangerous dark or smoke-filled structures.

And that’s not all…

Look who’s talking now!

Don’t miss Atmel’s Henrik Flodell as he explores the ways to Take Your Arduino Prototype to the Next Level on Saturday from 11:00am-11:30am on the MAKE: Electronics stage. He will be immediately followed by the Wizard of Make Bob Martin who will demonstrate how to Stretch Your Arduino Environment to Get the Visibility You Need

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On Sunday, Atmel VP of Marketing Sander Arts will hop on the MAKE: Electronics stage at 11:30am to reveal how Makers with an entrepreneurial spirit can Turn Their Prototype Into a Business. Several hours later at 4:00pm, Atmel Head of Social Media Artie Beavis will moderate a lively discussion between Bob Martin, 14-year-old CEO Quin Etnyre, Arduino’s Tom Igoe and Dr. Michael Wang on the ways Arduino Opens New Doors for Educators and Students.

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Go behind the scenes!

You don’t have to be a reader of EDN.com to enjoy a unique meet-up hosted by the site’s LEDitor-in-Chief Lee Goldberg, which will taking place on Saturday 10:30am. The VIP walking tour will take you backstage several of the event’s most interesting exhibits, namely Atmel. You’ll also walk away with tons of t-shirts, evaluation kits and lots of other cool swag.

Those wishing to participate are encouraged to meet in front of the rocket-shaped “Forms in Transit” sculpture, located at the traffic circle that’s just beyond the main entrance. The actual tour of the Faire grounds will kick off at 11:00am sharp! With only 25 spots available, reservations are strongly recommended. To RSVP, write Lee at LEDitor@green-electronics.com.

Can’t ‘make’ it to the Faire? Don’t worry!

You can always follow @Atmel live on Twitter for the latest updates, trends and happenings. What’s more, we’ll even be bringing the show to you live via Periscope. Stay tuned!

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Atmel expands sensor hub partnerships

Atmel has teamed up with a number of leading sensor manufacturers to accelerate the development of devices targeted at the rapidly evolving Internet of Things (IoT), wearable tech market and consumer sensor hubs. New partners include Bosch, Hillcrest Labs, Intersil, Kionix, MEMS IC, Sensirion and Sensor Platforms.

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“Collaboration with leading sensor manufacturers will enable Atmel to provide customers with the most appropriate sensor and firmware solutions, thereby reducing overall time-to-market,” Espen Krangnes, Sr. Product Marketing Manager, Atmel Corporation, told Bits & Pieces. “Plus, the sensor manufacturers offer sensor extension boards (AKA wings) to connect with Atmel’s sensor hub platform. These are used to accelerate the prototyping process – along with software that is fully compatible with our development ecosystem.”

As Krangnes notes, the expansion of Atmel’s sensor hub platform partnerships will undoubtedly help customers leverage additional technologies such as QTouch, wireless, graphical user interface (GUI) and sensor connectivity for their designs.

“Our versatile sensor hub solutions combine inputs from different sensors and sensor types which range from motion sensors, such as accelerometers, magnetometers, gyroscopes and environmental sensors, offering light level, color, temperature, pressure and humidity, along with numerous other inputs,” he continued. “This provides real-time direction, orientation and inclination data – facilitating optimized performance for a wide range of applications such as gaming, navigation, augmented reality and contextual awareness.”

In addition to teaming up with leading sensor manufacturers, Atmel is also expanding its sensor hub solutions with the introduction of the SAM D20 Cortex M0+, an ultra-low power, high-performance flexible core equipped with a number of intelligent peripherals along with a variety of communication features.

As we’ve previously discussed on Bits & Pieces, Atmel’s SAM D20 Cortex M0+-based MCU builds on decades of innovation and experience in embedded Flash MCU. The device offers ultra-low power via a patented power-saving technique known as an “Event System,” which enables peripherals to communicate directly to each other without involving the CPU. In addition, the device facilitates peripheral flexibility via an innovative serial communication module (SERCOM) that is fully software-configurable, handling I2C, USART/UART and SPI communications. Finally, the devices boast various memory densities, ranging from 16KB to 256KB, with devices available in 32-, 48- and 64-pin QFP and QFN package options.

“With the increasing number of sensors in consumer devices today, low power is a key differentiator for battery-powered devices,” said Krangnes. “This is precisely why Atmel’s Cortex M0+ core offers consumer electronic designers the ability to design next-gen devices which fuse disparate data from various sensors without utilizing significant power.”

Krangnes also noted that Atmel’s SAM D20 is only the first of many devices in the series specifically tailored for sensor hubs, with the ultra-low power sipping lineup featuring an external flexible development ecosystem bundled with the top sensors and related software in the market.

“Simply put, we provide designers with flexible operating system (OS) capability, as Atmel’s sensor hub solutions support a wide range of operating systems, including Windows, Android, and, now, real-time operating systems (RTOS). Remember, the market for sensors is expected to increase to nearly $91.5 billion by 2016,” he added. “With more sensors being integrated into today’s devices, there is an increasing demand to offload the application processor with a standalone microcontroller that intelligently fuses sensor data.”

Interested in learning more about Atmel’s sensor hub platform solutions? You can check out our official product page here.