Tag Archives: ZTE

ZTE’s bezel-less Nubia Z9 smartphone is powered by Atmel maXTouch


With virtual edge keys and gestures — and no borders — the Nubia Z9 delivers key functions including wake-up, screenshots, flicking, volume and much more. 


Last month, the newly-revealed ZTE Nubia Z9 lived up to its hype in China by selling out in a matter of 10 minutes. Now, the device is looking to make a similar splash here in the United States. With a super-sleek, practically bezel-less profile, it certainly stands out from other high-end smartphones on the market today with an assortment of impressive features, ranging from unique touch controls integrated into its side to a sleek metallic design.

zte_nubia_z9_classic

Currently limited to China, the high-end handset is available in two colors, black and gold, and in three models, each with different memory capacities and built-in storage configurations. The base variant, the Classic, comes with 3GB of RAM and 32GB storage, while the Elite and Exclusive both pack 4GB RAM and 64GB storage.

The dual-SIM smartphones are powered by a 64-bit octa-core Qualcomm Snapdragon 810 processor, with a 16-megapixel rear  camera and 8-megapixel front-facing selfie shooter. The Nubia Z9 includes a 5.2-inch 1080p display, driven by an Atmel maXTouch mXT336T touchscreen controller, along with software that enables users to take advantage o its edge-to-edge design. Beyond that, the device boasts a 2,900mAh battery, Android 5.0 Lollipop, as well as 4G LTE, Bluetooth 4.1, NFC, Wi-Fi, GPS and USB.

Zubia

What truly makes this flagship gadget stand out is its bezel-free design — just 0.8mm thick — giving the illusion of a borderless display, all made possible by Atmel’s unique, proprietary single-layer pattern. mXT336T delivers these features, along with advanced algorithms and Atmel’s adaptive sensing technology to enable virtual edge keys and sliders—delivering interaction all the way to the edge of the phone.

“We selected Atmel’s innovative single-layer on-cell maXTouch solution to enable our first borderless smartphone design,” explained Ni Fei, CEO of the Nubia brand. “Atmel’s adaptive sensing and edge-sensing technology enable the innovative edge keys and gestures in our flagship nubia handset. We are thrilled to team with Atmel and look forward to delivering more unique smart phones with excellent touch performance using maXTouch solutions.”

And of course, one can’t forget the company’s Frame Interactive Technology, or FIT, which allows users to carry out various preprogrammed actions with gestures made along the beveled sides — whether that’s launching the camera, taking a screenshot or adjusting the volume.

Nubia-Z7-FiT

Given the reception to the Nubia Z9 in China, this family of gadgets will surely make for an attractive option in America as well. Those wishing to get their hands on one will have to wait for its release that is slated for sometime in Q3 of this year. The Classic edition will go for approximately $565, the Elite for $645, and $725 for the Exclusive, which also includes an integrated fingerprint sensor.

Atmel looks back at Q1 2014 wins and launches

Yesterday, Atmel execs detailed the company’s Q1 2014 highlights. Key launches, collaborative projects and product wins spanned multiple markets, including:

Winning with maXTouch (smartphones) – LG’s G Pro 2, G2 Mini and L Series 3 L90; Verizon’s Lucid 3, Xiaomi’s RedRice 5.5″, Gionee’s Elife S5.5 and ZTE’s Grand S Lite.

Winning with maXTouch (Android and Windows 8 tablets) – Samsung’s Galaxy Tab 4 10.1,” Galaxy Tab 12.2,” Galaxy Note 12.2″ and HP’s EliteBook 1000 G2.

Collaborating with Corning – Developing ultra-thin, next-generation capacitive touchscreens using Gorilla Glass and XSense.

Working with Mentor GraphicsAccelerating development of next-gen IoT devices using Atmel’s ARM-based Cortex M3 and M4 based microcontrollers under the auspices of the Embedded Nucleus Innovate Program.

Launching maXTouch 1066T and 1068T – Extending product leadership in the large screen capacitive touch market with devices targeted at 7″ – 8.9″ high performance tablets.

Introducing the new automotive maXTouch S lineup – Targeting touchscreens up to 14″ in center consoles, navigation systems, radio interfaces and rear-seat entertainment systems.

Debuting the SmartConnect platform – Integrating Atmel’s ultra-low power microcontrollers (MCUs) and wireless connectivity solutions into turnkey solutions for the Internet of Things (IoT).

Introducing new low-power ARM Cortex M0+ microcontrollers (SAM D21, D10 and D11) – Offering Atmel’s peripheral event system, support for capacitive touch button, slider and wheel user interfaces, multiple serial communications modules, along with a full-speed USB interface, as well as additional pin and memory combinations.

Unveiling new $79 SAMA5D3 Xplained evaluation kit – Providing a low-cost, fast prototyping and evaluation platform for microprocessor-based design built around Atmel’s SAMA5D3 ARM Cortex-A5 processor-based MPU.

Xplaining 8-bit development– Offering a development board for Makers and engineers based on Atmel’s 8-bit AVR technology.

Launching the ATPL230A – Introducing a Power Line Communications (PLC) modem designed to implement the physical layer of the PRIME standard (Power Line Intelligent Metrology Evolution).

Rolling out Atmel Studio 6.2 – Upgrading the popular integrated development environment for Atmel AVR and ARM based microcontrollers.

Ramping up with LIN – Extending Atmel’s automotive in-vehicle networking leadership position with the launch of next-generation, low-power local interconnect networking (LIN) systems.