Tag Archives: Yorbe Zhang

Reza Kazerounian talks MCUs, China and the IoT

Dr. Reza Kazerounian, SVP and GM of Atmel’s Microcontroller Business Unit, recently sat down with Yorbe Zhang of EE Times-China to discuss the company’s activities in Asia, with a specific emphasis on the Internet of Things (IoT).

Essentially, the Internet of Things (IoT) refers to a future world where all types of electronic devices link to each other via the Internet. Today, it’s estimated that there are nearly 10 billion devices in the world connected to the Internet, a figure expected to triple to nearly 30 billion by 2020.

As we’ve previously discussed on Bits & Pieces, the IoT may very well represent the greatest potential growth market for semiconductors over the next several years. Indeed, consumers want WiFi capability along with very low power consumption, as most connected mobile devices these days run off batteries. Atmel is certainly well positioned for the IoT, as our portfolio includes ultra-low power WiFi capability and an extensive lineup of microcontrollers (MCUs).

The full video of Dr. Kazerounian’s interview with EE Times-China can be viewed here. Please note that although Yorbe Zhang provides opening and closing remarks in Mandarin, the exchange between Zhang and Dr. Kazerounian is in English.