Atmel to showcase smart and securely connected solutions at Embedded World 2015

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Demonstrations to showcase Atmel | SMART and Atmel AVR MCUs and MPUs highlighted in a variety of technology zones.

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In a matter of days, Atmel will be showcasing a number of smart and securely connected solutions that will power next-generation Internet of Things (IoT) applications at Embedded World 2015 held in Nuremberg, Germany, February 24-27. These demos will be available in the company’s booth located in Hall 4A / Booth 4-230.

To better illustrate Atmel’s broad portfolio of IoT solutions, the demonstrations will be highlighted in several technology zones.

AUTOMOTIVE: As a leader in local interconnect networking (LIN) and automotive touch, Atmel is enabling smart, connected vehicles.

Atmel’s automotive technology pod will showcase the company’s broad automotive product portfolio for car access systems, networking, drivers, Ethernet Audio/Video Bridging (AVB), and the future of human machine interface (HMI) in next-generation center consoles. By popular demand, Atmel will also be showcasing its next-generation AvantCar concept demo, a host of passive entry car access solutions using Atmel’s latest and highly secure products, including AES encryption 125kHz LF and and RF technologies, along with its popular maXTouch and QTouch capacitive touch solutions. The Atmel | SMART SAM V71 ARM Cortex-M7-based MCU will also be highlighted in an automotive application to deliver the world’s highest performance Cortex-M-based Flash MCU, along with an automotive touch application powered by Atmel’s recently launched Touch Controller solution. And, a demonstration running Audioweaver from DSPConcepts showcasing the SAM V71 ARM Cortex-M7 processor-based MCU will also be exhibited in this zone.

INDUSTRIAL: Atmel provides leading-edge MCU- and MPU-based solutions for the smart, industrial market.

In the industrial technology pod, Atmel will showcase a variety of smart, secure and connected solutions for the industrial market powered by Atmel | SMART solutions including an Ultra home automation and smart fridge application running on the SAMA5D4 Xplained, and Atmel | SMART ARM Cortex-A5 processor-based boards displaying HDMI video. Other industrial applications on display include a power supply temperature monitoring and cooling using an Atmel temperature sensor and an treadmill application featuring an Atmel | SMART SAMA5D4.

SMART LIVING: As a leading provider of smart and securely connected solutions, this technology zone showcases next-generation applications of modern living.

Highlighting the latest innovations for your living room, the Smart Living technology zone will highlight a number of applications ranging from a low-power Bluetooth beacon to a digital temperature sensor, a ZigBee-based smart lighting with cryptographic security (ATSHA204), and a secure IoT camera system featuring Atmel’s newly announced elliptic curve network security chip, the ATECC508A. See Atmel’s recently launched SIGFOX IoT solution, powered by Atmel’s ATA8520, communicating to the cloud while transmitting metering values, alarm signals and more. The company will also be showcasing the Atmel SmartConnect family, leveraging ultra-low power secure, wireless connectivity. A number of applications will be demoed including a weight scale, door bell with camera, Wi-Fi connected speaker, motion sensors on the window, smart plug, light bulb and gateway connected via ZigBee technologies—all controllable through a smart, mobile device. A QTouch-based water level sensing application showcasing advanced HMI and sensing capability will also be exhibited, along with a display demonstrating the world’s lowest power capacitive touch surface. Other demonstrations powered by Atmel’s maXTouch technologies and Atmel AVR MCU solutions showcasing ultra-low power smart, connected devices will be available in this zone.

CLOUD PARTNERS: Highlighting cloud platform partner solutions.

IoT requires a system-level solution encompassing the whole system, from the smallest edge/sensing node devices to the cloud. The company has partnered with best-in-class cloud partners that can support a variety of applications for both Tier-1 OEMs and smaller companies. Atmel has integrated the partners’ technology into the company’s cloud solutions framework adding the cloud platform functionality seamlessly to all of Atmel’s wireless MCU offerings, regardless of standards or transport technology. Come meet some of the cloud platform partner solutions from companies like PubNub, Proximetry and Arrayent that are available on Atmel wireless MCUs today.

POWERED BY ATMEL. Showcasing the latest gadgets and devices powered by Atmel technologies.

Highlighting the latest smartphones, tablets and wearables available today, everything from a wireless drive and narrative life logging camera to record your every step, to fitness bands, to Atmel’s latest MCU and touch technologies, will be on display. See ‘wear’ the market is headed next!

MAKERS: From Maker space to market place, this technology pod highlights Atmel enabling unlimited possibilities.

The Maker space showcases the well-received Arduino Wi-Fi Shield which enables rapid prototyping of Internet of Things (IoT) applications on the Arduino platform, and will be featured to highlight its simplicity for the professional and Maker communities. The company will also display a number of Maker demonstrations including a remote-controlled Maker Robot powered by the Atmel | SMART SAM D21 will be displayed. “Mr. Abot” is controlled through an Android app and the communications driven through Atmel’s recently announced WINC1500 Wi-Fi solution.

Additionally, Atmel’s resident security expert Kerry Maletsky will be presenting “Making IoT a Reality – Leveraging Hardware Security Devices” on February 25 from 12-12:30 pm CET (Session 09/I).

And for those of you waiting to see the one-and-only AVR Man, you’re in luck. The embedded community’s favorite superhero will be in attendance!

IoT narrows the divide between humans and machines

The Internet of Things (IoT) refers to a future world where all types of electronic devices link to each other via the Internet. Today, it’s estimated that there are nearly 10 billion devices in the world connected to the Internet, a figure expected to triple to nearly 30 billion by 2020.

According to industry analysts at Gartner, as machines become “smarter” and begin automating more human tasks, people will need to trust the machines, while also maintaining a feeling of safety. As such, the technologies that make up the Internet of Things (IoT) will be tasked with providing increased visibility into how machines are operating and the environmental situation they are operating in.

“For example, IBM’s Watson provides ‘confidence’ scores for the answers it provides to humans while Baxter shows a confused facial expression on its screen when it does not know what to do,” Gartner analysts explained in a recent company post. “MIT has also been working on Kismet, a robot that senses social cues from visual and auditory sensors, and responds with facial expressions that demonstrate understanding. These types of technology are very important in allowing humans and machines to work together.”

In addition, the analysts noted that machines and systems can only benefit from a better understanding of human context, humans and human emotion.

“This understanding leads to simple context-aware interactions, such as displaying an operational report for the location closest to the user; to better understanding customers, such as gauging consumer sentiment for a new product line by analyzing Facebook postings; to complex dialoguing with customers, such as virtual assistants using natural language question and answering to interact on customer inquiries,” the analysts continued.

“The technologies that represent these capabilities include bioacoustic sensing, smart dust, quantified self, brain computer interface, affective computing, biochips, 3D scanners, natural-language question and answering (NLQA), content analytics, mobile health monitoring gesture control, activity streams, biometric authentication methods, location intelligence and speech recognition.”

As previously discussed on Bits & Pieces, Atmel is right at the heart of The Internet of Things, with our technology helping to fuel machine-to-machine (M2M) communications and the industrial Internet.

Interested in reading about the specifics of how Atmel is working to rapidly evolve the Internet of Things? Be sure to check out our wireless solutions, MCU portfolio and our role in building an advanced world of touch for the IoT.

Wireless solutions for the Internet of Things (IoT)

The Internet of Things (IoT) refers to a future world where all types of electronic devices link to each other via the Internet. Today, it’s estimated that there are nearly 10 billion devices in the world connected to the Internet, a figure expected to triple to nearly 30 billion by 2020.

And as Maker Afroditi Psarra recently noted, wearable computing is on track to ultimately connect our physical bodies (wearable tech) with the Internet of Things (IoT).

Clearly, wireless connectivity is more important than ever, as as wireless extends from PC peripherals and home entertainment applications to the smart grid and beyond. To support these sophisticated applications, Atmel offers a complete line of IEEE 802.15.4-compliant, IPv6/6LoWPAN based, ZigBee certified wireless solutions.

They are based on Atmel’s family of RF transceivers, 8-bit and 32-bit AVR and ARM microcontrollers. To facilitate rapid development and speed time to market, Atmel offers a variety of free software stacks, reference designs, wireless modules and development kits. Simply put, the provide everything engineers need to meet the unique needs of low-cost, low-power, wireless control and sensor network applications.

Key features include:

• Single-Chip Solutions — The Atmel IEEE 802.15.4-compliant single-chip solution combines an AVR microcontroller and best-in-class 2.4GHz RF transceiver. This particular combo is ideal for applications requiring minimal board space and cost – without compromising on MCU and RF performance.
• Transceivers – Atmel’s wide range of high performance, low-power IEEE 802.15.4-compliant transceivers support regional 700/800/900MHz frequency bands available in China, Europe, Japan and North America, as well as the 2.4GHz band available worldwide. For maximum flexibility, these unique RF transceivers can be combined with Atmel’s microcontrollers over the SPI Interface.
• Bundles – Flexible IEEE 802.15.4-compliant bundles make it easy to create a solution that is appropriately aligned to your application needs.
• Modules – ZigBits are compact 802.15.4/ZigBee modules featuring record-breaking range performance and exceptional ease of integration. ZigBits also pack a complete FCC/CE/ARIB certified RF design that eliminates costly and time-consuming RF development and gets your product to market on-time and on-budget.

Additional information about Atmel’s MCU Wireless controllers can be found here.