Tag Archives: Under Armour

Under Armour teams up with HTC on new fitness band


The HTC Grip is a new wearable device made in partnership with Under Armour.


Among the number of notable wearable technology announcements during Mobile World Congress 2015 is the spawn of a new collaboration between HTC and Under Armour. The device — dubbed HTC Grip — is the first high-performance, smart fitness tracker powered by UA Record, a new health and fitness network from Under Armour.

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Designed with athletes and fitness enthusiasts in mind, Grip is compatible with both Android and iOS devices, and features a slew of Bluetooth-embedded accessories. Taking aim at one activity monitors on the market today, such as the Nike Fuelband and the Microsoft Band, this latest wearable packs GPS connectivity for accurate run tracking and provides additional performance data to the Under Armour connected fitness platform. Through Record, users can log workouts, set challenges and relay data from separate devices like heart rate monitors and the recently-revealed band.

When connected to a smartphone, a quick glimpse of the wrist lets users to see incoming call, text messages and email notifications, all without missing a step or interrupting a workout. Beyond that, the wrist-adorned gadget includes simple apps like a calendar, weather updates and a music controller, which allows wearers to skip, play and pause tracks while exercising.

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Its uniquely contoured, waterproof band conforms to a user’s wrist without pinching the skin or catching on clothing, while a curved 1.8-inch PMOLED display makes it super easy to read time, distance and notifications on the go. To ensure a perfect fit, Grip is currently available in three sizes and complements even the most advanced training equipment and apparel.

What’s more, Grip is capable of tracking and recording a variety of workouts, ranging from running and cycling to time spent at the gym. Its 100mAh battery lasts up to five hours when the integrated GPS is turned on, enabling the device to accurately capture route, distance, pace and calories burned, all of which sync with UA Record in real-time. For everyday usage, Grip lasts up to two and a half days on a single charge, ideal for tracking daily activity.

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“Our partnership with Under Armour has allowed us to direct our combined ambition, talent and passion towards developing new ways to empower athletes to make the most of their training every day. Grip is our first product to offer deep integration with UA record, providing an experience that will surpass the high standards of even professional athletes,” explained Drew Bamford, Corporate VP of HTC Creative Labs.

Intrigued? Head over to HTC’s official page here.