Tag Archives: ultrasound-delivering treatment patche

$2.6 billion for wearable (animal) tech



Analysts at IDTechEx recently highlighted the lucrative potential of wearable tech for animals. Example such technology for pets and livestock include ultrasound-delivering treatment patches, electronic saddle optimization for horses, as well as collars capable of tracking, identifying and diagnosing.

“Multi-functionality is a trend as with the human equivalents, both facing the challenge of ‘do more but stay simple to use.’ Increased sophistication of function is the order of the day and now mobile phones can often access the data, replacing costly infrastructure, again mimicking the situation with human equivalents,” an IDTechEx analyst explained.

“[We] forecast that the global market for wearable animal tech will reach $2.6 billion in 2025. IDTechEx [also] predicts that during the next decade expenditure on medical diagnosis devices will increase in value market share from 11% to 23% and medical treatment (such as heating, cooling, ultrasound and drug delivery) will increase from a mere 1% to 13%.”

According to the analyst, a percentage of RFID tagging will ultimately be subsumed by diagnostic devices that look the same, such as newly available stomach boluses, collars and implants.

“[The] legal push is in two directions, from requiring tagging of many forms of livestock in certain jurisdictions for disease control and quality improvement to some seeking to ban sale of ‘inhumane’ dog training collars that administer electric shocks,” the analyst added.

“Cameras on pets are surprisingly popular and a dog’s bark can now be interpreted and radioed to the owner when away. The number of protected fish tagged already runs into millions, tagging racing pigeons is a big business too and even bees are being tagged nowadays.”

Interested in learning more? You can check out the full IDTechEx report on wearable technology for animals here.