Asus has selected Atmel’s recently launched mXT2952T and mXT1664T controllers to power the touchscreens of multiple new tablets and Ultrabooks – including the Zenbook Infinity which is based on Intel’s Haswell processor.
Part of Atmel’s latest generation maXTouchT Series, the mXT2952T is the world’s first ultra low-power single chip touchscreen controller for 15.6” displays, while the mXT1664T targets displays up to 12.5”.
“Our new maXTouch T Series controllers feature adaptive sensing architecture designed to combine processor intelligence, along with mutual and self capacitance,” a senior Atmel marketing manager told Bits & Pieces.
“This architecture seamlessly transitions into the best mode in real-time to enable superior touch and active stylus performance in adverse environmental conditions, while minimizing overall power consumption.”
The marketing manager also noted that Atmel’s maXTouch T Series supports the active maXStylus, which offers users a more precise handwriting experience on their touchscreens. Meanwhile, additional features such as sensor hub management, smaller package size and native fine-line metal mesh support enable OEMs to develop sleeker form factors.
As previously discussed on Bits & Pieces, Atmel has been the world’s leading provider of mobile touch solutions for the last three years – positively impacting the way people use and interact with electronic products.
“If you think about the most common electronic device today, a cell phone or smartphone, people use touch technology to interact with it. Today, touch is generally considered to be the preferred way for people to interface or interact with electronic devices,” Atmel President and CEO Steve Laub told the Wall Street Transcript during a recent interview.
“A key goal for us is to enhance our leading position in the capacitive touch market. In 2012, for the third year in a row, we were the leader in the mobile capacitive touch marketplace. We are powering millions of tablets and smartphones, and we want to continue our leadership position [in a] very rapidly changing, dynamic marketplace.”