Tag Archives: ToT


ARM @ Atmel’s EELive! ToT booth

ARM’s Andy Frame stopped by Atmel’s EELive! 2014 ToT booth to chat with our very own Andreas Eieland (@AndreasMCUguy), who looks after Atmel’s SAM D Cortex-M0+ based family of devices.

As you can see, Frame snapped a great picture of Andreas standing next to Atmel’s tricked-out Tech on Tour Truck which travels around the US showcasing a wide range of Atmel-powered products, including those based on ARM’s Cortex-M and Cortex-A5.

ARM’s Ronan Synnott was also at Atmel’s EELive! booth giving a presentation about ARM’s DS-5 support for Atmel SAMA5D3 devices. Ronan described how, with DS-5 Professional Edition, ARM provides a leading-edge software development tool chain for bare-metal, RTOS and Linux based projects. 

For the SAMA5D3 devices, ARM offers full debug support out of the box when used in conjunction with DSTREAM or ULINKproD JTAG debug units, the Streamline System Performance Analysis tool and the highly optimizing ARM C compiler.

We hope to hear more from Ronan over the next few weeks, so be sure to check Bits & Pieces for additional embedded news and reports.

Meanwhile, Atmel’s Tech on Tour trailer will be headed to Austin, Texas on April 8th. We’ll be talking about low-power system design using Atmel’s ARM-based SAM4L MCU, touch and wireless solutions, as well as offering an introduction to Atmel’s versatile SAM D20 microcontroller.

atmeltot

Interested in learning more? You can register here and check out future ToT stops here.

Infographic: Visualizing the IoT

The Internet of Things (IoT) refers to a future world where all types of electronic devices link to each other via the Internet. In 2009, there were 2.5 billion connected devices; most of these were mobile phones, PCs and tablets. By 2020, there will be over 30 billion connected devices of far greater variety.

Recently, the folks at BestComputerScienceDegrees put together a comprehensive infographic depicting the rapidly growing IoT.

Internet of Things
Source: BestComputerScienceDegrees.com

As Reza Kazerounian, Senior VP and GM of the Microcontroller Business Unit at Atmel notes, the IoT is a combination of multiple market segments, tens of thousands of OEMs and hundreds of thousands of products.

“It is seen by many as the next wave of dramatic market growth for semiconductors. If you look at the different estimates made by market analysts, the IoT market will be worth trillions of dollars to a variety of industries from the consumer to financial, industrial, white goods and other market segments,” he told EEWeb in February. 

“Companies that provide cloud-based services, service providers and semiconductor companies will also benefit from this market. The number of small or new companies that are showcasing connective devices has increased – there will be 50 billion connected devices by 2020. These nodes will have characteristics such as low-power embedded processing, a human-machine interface and connectivity.”

Reza also noted that Atmel views microcontrollers (MCUs) as an essential building block for every PC, consumer device, industrial machine, home connectivity device and automobile. To be sure, MCUs are playing an increasingly critical role in the lucrative space.

“As the semiconductor industry has transitioned from PCs to mobile, IoT will now rise to become the predominant market,” he explained. 

”This transition will favor ultra-low power and integration of microcontrollers, wireless connectivity, security, touch technologies and sensor management products. Atmel is uniquely positioned and fully committed to maintaining our leadership position in the microcontroller industry – and to do so requires winning in the IoT.”

Atmel’s Kaivan Karimi expressed similar sentiments during a recent a Tech on Tour (ToT) panel discussion in San Francisco’s SoMa neighborhood. More specifically, he focused on how rapidly the Internet of Things is evolving by integrating various connected capabilities in our daily lives that range from consumer and health to intelligent, autonomous Google cars.

“For the IoT to thrive, the industry must continue to consolidate standards across multiple connected segments. In addition, security and privacy can definitely make or break the IoT, at least from a mass market perspective,” he said. ”Of course there are always going to be people with evil intent. That isn’t the question. Rather, the challenge is how to best manage and protect the terabytes of valuable data generated by various IoT devices. I personally believe the need for comprehensive security and privacy policies are so pressing that it will prompt our legislators to take appropriate action.”

According to Karimi, future IoT models will likely see individuals opting in and out of specific data collection options, ranging from devices tasked with glucose monitoring to platforms like real time breathalyzers and wearables that measure physical responses to specific activities.

“In addition to wearables, cars are also going through a massive transformation, no less significant than the migration from analog to digital,” he added. “We are entering an age where drivers will not only step up their interaction with their vehicles, but cars will also start talking to each other to avoid fatalities, as well as monitor the weather in real time and even alert drivers to natural disasters such as tsunamis and flooded roads.”

Interested in learning more about Atmel and the IoT? You can check out our article archive on the subject here.

Atmel’s ToT hits the road for EELive!

Atmel’s Mobile Training Center is heading to Las Vegas Nevada on March 26th and EE Live! in San Jose in early April.

We’ll be at the McEnery Convention Center on 150 W San Carlos on Tuesday, April 1 – Thursday, April 3, showcasing a wide variety of tech across a number of spaces 
including touchsecuritymicrocontrollers (MCUs), wirelesslighting and automotive.

More specifically, you can check out:

Atmel, along with Xively, will also be co-hosting an Internet of Things (IoT) Engineering Summit at EE Live! on Tuesday, April 1, 2014 @ 11:00 – 11:45 am. Participants are slated discuss the following IoT-related topics:

  • Embedded processing and security
  • Connectivity and interface
  • Software tools and development

You can register for Atmel’s ToT Las Vegas stop here and EE Live! here.

Interested in learning more about Atmel and the IoT? You can check out our article archive on the subject here as well as Atmel’s recent SoMa panel discussion on the IoT here.

Atmel’s Tech on Tour heads to Napa

After a successful Tech on Tour (ToT) stop in San Francisco’s SoMa neighborhood, the Atmel Mobile Training Center is heading to California’s sunny Napa Valley.


We’ll be at the Meritage Resort & Spa on 875 Bordeaux Way on March 23-24, 

showcasing a wide variety of tech across a number of spaces including touchsecuritymicrocontrollers (MCUs), wirelesslighting and automotive.

More specifically, you can check out:

In addition, Sander Arts, VP of Corporate Marketing at Atmel, will be hosting a session on easy-to-use, fully integrated solutions for University students at 12:30 pm on March 23 in the Carneros Ballroom.

“In this short session, students will see how Atmel provides a broad portfolio of hardware and software solutions that are easy-to-use and cost-effective for the classroom environment. Our boards and software development kits provide students hands-on training with some of the latest electronics for developing fun applications using Ardunio-based boards to Atmel’s own development solutions,” Arts told Bits & Pieces.

“They will also hear about Atmel’s revamped University Program and how we are using our latest social media channels, mobile trailer, challenges and competitions to engage with University students.”

Interested? You can register for the event here.

Atmel is ready to rock @ SXSW!

Atmel’s Tech on Tour trailer is on the road again and heading to Austin, Texas for SXSW. We’ll be at the Hyatt Regency Austin from March 7-9, 2014, so be sure to stop by during the show to see our latest demos.

We’ll be showcasing a wide variety of tech across a number of spaces, including touch, security, microcontrollers (MCUs), wireless, lighting and automotive.

More specifically, you can check out:

In addition, we’re proud to host a guest appearance by Autodesk, the very same folks behind the world famous Instructables and 123D Circuits.

With 123D Circuits, you can breadboard and simulate your AVR-powered Arduino-based circuits, while writing, compiling and running code right in your browser. When you’re done, you can have the circuit board professionally made and shipped right to your doorstep.

Interested in learning more about Atmel’s tech on tour? You can check out our official ToT page here.

Atmel’s Tech on Tour mobile trailer hits the road



Atmel’s Tech on Tour (ToT) crew has tirelessly crisscrossed the globe for many years, offering hands-on technical training for a wide range of company products. This month, Atmel kicked off a new ToT era with a tricked-out mobile trailer that will be hitting the road this month.

The versatile mobile training center allows visitors to interact with a plethora of next-gen Atmel tech, including AVR and ARM based microcontrollers, automotive and crypto solutions, microprocessors, Internet Of Things (IoT) products, wearable devices, 3D printers, touch sensors and XSense.

In addition to hands-on training, Atmel will leverage the fact that it is at the heart of the Maker Movement and well positioned at the center of IoT innovation. From my perspective, the IoT will be led by a rising generation of tinkerers, inventors and innovators. These are dedicated people who are working out of universities, garages and small companies. We will go and meet them.

IMG_1202

Our mobile Tech on Tour trailer provides a familiar setting for customers, engineers and Makers, as well as designers, students, professor and executives. We want to meet people in the market working on projects like electronics, robotics, transportation, alternative energy and sustainable agriculture. That is why we are offering hands-on training and access to soldering irons, along with a chance to brainstorm about the future together.

IMG_1345

To be sure, the ToT trailer is quite a scalable platform, functioning not only as a mobile training center, a showroom and conference center, but also as a trade show booth, entertainment center, content creation platform, executive meeting center, recruitment platform, tech support center and employee engagement engine.

TruckInsideFronta_111513_IMG_8912.small

On top of that, we are partnering with all global distribution partners, customers, third parties, Makers, government officials and universities to bring Atmel to the market. We are very excited about the concept and the pull from the market and distribution partners has been very promising.

Note: You can request a ToT stop at your location here.