Video Diary: Atmel @ CES 2014

It’s day two of CES 2014! Atmel is showcasing a number of devices, technologies and platforms for MakerSpaces, garages and living rooms. Check out the videos below to see what we’ve been up to!

Atmel tech reps at CES 2014 talk microcontrollers (MCUs), autotmotive technology, Arduino, Makers, biometric security, encryption, key fobs, tablets, 3D printers and medical devices.

Atmel is at the heart of the DIY Maker community – powering nearly every desktop 3D printer and Arduino board on the market today, along with a number of wearable platforms and devices. In this video, we interview a wide range of personalities about the rapidly growing movement, including Atmel’s Reza Kazerounian, Matt Richardson of Make Magazine and Michael Shiloh of Arduino.

Atmel’s latest touch solutions explained at CES 2014.

Atmel’s Bob Martin, Manager, MCU Central Applications Group, talks about the evolution of CES over the years, with a specific emphasis on the DIY Maker community.

Atmel Community Manager, Sylvie Barak, welcomes you to 3D print your ideas at CES 2014. Tweet #AtmelCES and come on by MP25958.

An inside look at 3D printing with the Atmel-powered MakerBot Replicator 2 at CES 2014. Tweet #AtmelCES.

After a long day at CES 2014 this on/off (0/1?) demo was pretty addictive – providing hours of endless entertainment for our tired crew.

Sir Mix-A-Lot raps and rhymes with Atmel

Throwback Thursdays at Atmel are always quite popular, although it isn’t every day that our tech tweets attract the attention of a celebrity rapper like Sir Mix-A-Lot (a.k.a. Anthony Ray).

“We like 8-bits and we cannot lie. All you other Makers can’t deny,” we tweeted about our lineup of 8-bit microcontrollers (MCUs).

The chippy pun, made in the style and tune of the ’90s hit “Baby Got Back” (from the album Mack Daddy), prompted Sir Mix-A-Lot to tweet:

“I like my mosfets wide & juicy. That bandwidth has to double. 30mhz bubble, high frequency RF trouble.”

Sylvie Barak, a former EETimes reporter who now works in Atmel’s communications department, told AllThingsD that having Sir Mix-A-Lot join the online conversation was a big surprise.

“At first I was a little skeptical it was actually him, but a quick Internet search … revealed he’s actually quite the techie,” Barak confirmed. “His rhymes were awesome.”

Sir Mix-a-Lot is an American MC and producer based in Seattle, Washington. The founder of the Nastymix record label, he debuted in 1988 with Swass. Sir Mix-a-Lot is best known for his 1992 album Mack Daddy and its Grammy Award-winning single “Baby Got Back.”

Atmel to host analyst panel @ World Maker Faire

The 2013 World Maker Faire opens its doors on September 21st in the New York Hall of Science (NYSCI). We’ll be there at the Atmel booth in the Arduino pavilion, showcasing a number of exciting new companies that have developed innovative applications using Arduino boards powered by Atmel AVR and ARM microcontrollers.

Atmel is slated to host a public media/industry analyst panel on Friday, September 20th, on the Maker Community and education. Members of the panel include Atmel’s Reza Kazerounian, co-founder of Arduino Massimo Banzi, Atmel Maker and Hexbug guru Bob Martin, university engineer professor Annmarie Thomas, EDN’s Executive Editor Suzanne Deffree, 12-year old CEO and maker Quin (Qtechknow), and MAKE Books Senior Editor Brian Jepson. The panel will be moderated by Windell H. Oskay of Evil Mad Scientist Laboratories.

Tune into our live Twitter feed of the panel starting at 11:30 am ET on September 20th under #Atmelmakes or visit our recently launched microsite for more details. For those of you attending the Faire, Atmel’s booth will be taking center stage at the show with a number of uber-cool exhibits and demos including:

• Hexbug/hovercraft hacking: Watch Atmel employees hack traditional Hexbugs and hovercrafts using Arduino boards.
• MakerBot: We’ll be showcasing the wildly popular AVR-powered 3D printer and providing 3D samples over the weekend.
• Pensa: This company uses Arduino boards to make their flagship DIWire, a rapid prototyping machine that bends metal wire to produce 2D and 3D shapes.
• Infinity Aerospace: The ArduLab – powered by Atmel’s versatile ATMega 2560 microcontroller – is a highly capable experimentation platform ready for space right out of the box. Sensor mounting is straightforward, with unique functionality addressing the technical challenges of operating in space.

Additional exhibitors at the Atmel World Maker Faire booth include Fuzzbot (robots), Evil Mad Scientist and Colorado Micro Devices. We’re looking forward to seeing you at the Atmel booth, so don’t forget to follow us at @makerfaire, @atmel and @arduino!

Interested in attending Atmel’s panel? Be sure to email us at pr@atmel.com. Also, be sure to join us when Bob Martin presents Prototyping is as Easy as Uno, Due, Tres.

The Ardruino Uno is an excellent lab tool for technicians and h/w engineers who have a specific design in mind. In this presentation, we will show how Atmel’s MCU apps lab uses the Uno to test harnesses for LED lighting stress testing, SBC reset response and power supply stress testing on a regular basis for the weather station prototype.

When: Sunday, September 22, 2013, 12:30PM – 1:00PM ET
Where: Make: Electronics Stage