Tag Archives: SXSW

GE’s Brilliant Super Smoker is bringing the IoT to BBQ

What stands at 12-feet-tall, emits 300 gallons of smoke and provides a full weekend of BBQ deliciousness? 

SXSW means many different things to many different people, but one thing it means to nearly everyone is barbecue. From briskets to ribs, Austin has it all.


​For three days, SXSW attendees had the chance to see, smell, and most importantly, taste barbecued food courtesy of General Electric’s Brilliant Super Smoker. The focal point of the GE BBQ Research Center was a 12-foot-tall, custom-built interactive barbecue smoker, pit-mastered by GE’s resident scientist Lynn DeRose. The exhibit was able to capture data from the smoker and other scientific experiments during the event to track every step of the BBQ experience, while analyzing the science behind cooking and eating.

No stranger to the burgeoning Maker Movement, GE constructed its Brilliant Super Smoker from scratch using both steel and unconventional tubular laboratory glassware. The machine was equipped with a myriad of sensors and Atmel based Arduino boards (according to Mashable), tasked with continuously monitoring each of the internal functions of the smoker, such as temperature, humidity and smoke flow, as well as the ingredients inside. The intelligent system was designed to provide the BBQ pit-master with an instantaneous look at the status of the meat without ever having to open the cooker. This allows for a consistent temperature during the 18 hours, seven hours, and one hour required to cook brisket, ribs, and sausage, respectively.


The data was then visualized in real-time and displayed on a nearby screen Predix-inspired GE software — a platform for predictive maintenance created for the Industrial Internet.

GE’s goal of redefining the BBQ scene doesn’t end with smoking either. In fact, the company’s researchers also detailed the process of creating effective sauce by partnering with local ice cream parlor Spun to scientifically whip up a BBQ-flavored frozen treat. Beyond that, tent visitors even had the chance to see how their brain reacted to consuming various foods like smoked sausage.

Evident by its fair share of SXSW projects throughout the years which range from a pop-up 3D printing workshop to a social media-enabled fridge, not to mention its recently-revealed FirstBuild co-creation space, GE undoubtedly finds itself smack dab in the middle of the ever-growing DIY community and the Internet of Things.

Atmel’s Tech on Tour heads to SF

After successfully wrapping up SXSW 2014 in Austin, Atmel’s Tech on Tour (ToT) trailer is back on the road to the Bay Area – with a long-awaited San Francisco SoMa stop scheduled for March 18, 2014.

We’ll be at China Basin, Lot C @ 185 Berry Street (between 3rd and 4th) from 10AM-6PM, showcasing a wide variety of tech across a number of spaces including touchsecuritymicrocontrollers (MCUs), wirelesslighting and automotive.

More specifically, you can check out:

Atmel’s ToT will also be hosting an industry panel on the rapidly evolving Internet of Things (IoT) at 4:00PM.

Join industry experts from Atmel, ARM, Humavox and August for an interactive discussion on how the IoT, the hottest topic in the technology sphere, is impacting today’s market across multiple segments.

Interested? You can register for the event here. See you in SoMa!!!

Atmel kicks off ToT selfie sweepstakes

Snap, smile and click! Atmel has kicked off its long-awaited Tech on Tour (ToT) selfie sweepstakes

So if you are attending one of our ToT events, or happen to see us stopping to refuel, be sure to come on over and take a selfie with the Atmel crew and our tech-packed mobile trailer. Don’t be camera shy, because you could win a brand new Samsung Galaxy Tab 3!

You can click here for additional details.

As we’ve previously discussed on Bits & Pieces, our tricked-out ToT mobile trailer allows visitors to interact with a wide range of next-gen Atmel tech, including AVR and ARM based microcontrollersautomotive and crypto solutions,microprocessorsInternet Of Things (IoT) productswearable devices3D printerstouch sensors and XSense. 

If you don’t see a stop near you and think your city would enjoy Atmel’s traveling show, be sure to request one and we’ll see what we can do.

This weekend, Atmel’s ToT will be at SXSW in Austin, Texas. We’re based at the Hyatt Regency Austin from March 7-9, 2014, so be sure to stop by during the show to see our latest demos.

More specifically, you can check out:

In addition, we’re proud to host a guest appearance by Autodesk, the very same folks behind the world famous Instructables and 123D Circuits.

Interested in learning more about Atmel’s tech on tour? You can check out our official ToT page here.

Atmel is ready to rock @ SXSW!

Atmel’s Tech on Tour trailer is on the road again and heading to Austin, Texas for SXSW. We’ll be at the Hyatt Regency Austin from March 7-9, 2014, so be sure to stop by during the show to see our latest demos.

We’ll be showcasing a wide variety of tech across a number of spaces, including touch, security, microcontrollers (MCUs), wireless, lighting and automotive.

More specifically, you can check out:

In addition, we’re proud to host a guest appearance by Autodesk, the very same folks behind the world famous Instructables and 123D Circuits.

With 123D Circuits, you can breadboard and simulate your AVR-powered Arduino-based circuits, while writing, compiling and running code right in your browser. When you’re done, you can have the circuit board professionally made and shipped right to your doorstep.

Interested in learning more about Atmel’s tech on tour? You can check out our official ToT page here.