Tag Archives: smartwatches

Report: 100% of tested smartwatches exhibit security flaws

HP report finds a majority of smartwatches to have insufficient authentication, lack of encryption and privacy concerns.

While wearable technology continues to increase in popularity, it appears that embedded security may have been left behind. That is according to new research conducted by HP, which discovered serious vulnerabilities in a vast majority of today’s most popular wrist-adorned timekeeping devices.


Without question, the wearables space has experienced tremendous growth over the last couple of months, with analysts now projecting the space to surge upwards of 150 million units by 2019. However, as smartwatches like the Apple Watch, the Motorola Moto 360 and the Samsung Gear become mainstream, malicious hackers have found a new entry point for consumers’ most valuable and confidential data.

For its “Smartwatch Security Study,” HP combined manual testing along with the use of digital tools and its HP Fortify on Demand methodology to evaluate 10 of what they believe to be today’s “top” gadgets. The team found many of the devices to be susceptible because they simply lacked basic, industry standard security measures. While the results may be disappointing, they are not too surprising given the latest string of hacks and breaches.

“Smartwatches have only just started to become a part of our lives, but they deliver a new level of functionality that could potentially open the door to new threats to sensitive information and activities,” explained Jason Schmitt, general manager of HP Security, Fortify. “As the adoption of smartwatches accelerates, the platform will become vastly more attractive to those who would abuse that access, making it critical that we take precautions when transmitting personal data or connecting smartwatches into corporate networks.”

Topping the list of flaws included insufficient verification, lack of encryption, insecure web interfaces and other privacy concerns. Not only did every tested unit lack a two-factor authentication process and the ability to lock out accounts after three to five failed password attempts, but the company flagged as many as 30% of the wearables to be vulnerable to account harvesting, a technique where an attacker could gain access to the device and data using a combination of weak password policy, lack of account lockout and user enumeration.


Additionally, researchers uncovered that the devices demonstrated a lack of transport encryption protocols. While each of them implemented encryption using SSL/TLS, 40% of the watches remained defenseless to known vulnerabilities such as POODLE, allowed the use of weak cyphers or still used SSL v2.

30% of the tested smartwatches used cloud-based web interfaces, all of which exhibited account enumeration concerns. In a separate study, three in 10 exhibited account enumeration concerns with their mobile applications as well. This flaw enables hackers to identify valid user accounts through feedback received from reset password mechanisms.

Making matters worse, 7 out of 10 gadgets analyzed are said to have problems with firmware updates. Researchers revealed that most of the smartwatches did not receive encrypted firmware updates, and while a number of updates were signed to help prevent malicious code or contaminated updates from being installed, a lack of encryption did allow files to be downloaded and looked at elsewhere.

If that all wasn’t scary enough, HP says the wearables demonstrate a risk to personal security and privacy ranging from names, addresses and date of births to weight, gender and heart rate information. Given the account enumeration issues and use of weak passwords on some products, exposure of this personal data is surely a concern.

“As manufacturers work to incorporate necessary security measures into smartwatches, consumers are urged to consider security when choosing to use a smartwatch. It’s recommended that users do not enable sensitive access control functions such as car or home access unless strong authorization is offered. In addition, enabling passcode functionality, ensuring strong passwords and instituting two-factor authentication will help prevent unauthorized access to data,” HP concludes.

Want to delve a bit deeper? Be sure to check out HP’s entire report, as well as explore ways to embed hardware-based security into future wearable designs.

LG Chem’s reveals hexagonal batteries for round smartwatches

LG Chem is bringing 25% more battery capacity to wearable devices.

When it comes to wearables, especially smartwatches, one of the biggest obstacles to overcome so far has been battery life. Given that the devices are adorned to the wrist, size and space are often limited. As a result, batteries are required to adhere to certain form factors in order to properly nestle inside.


Open up any mobile gadget today and chances are that its rechargeable battery boasts a square or rectangular shape. With a restricted amount of space, such a shape may not always be the best option when it comes to a circular watch. This leaves quite a bit of wasted room that could be filled by battery. In an attempt to solve this conundrum, LG Chem has come up with a solution: a coin-sized, hexagonal battery.

This new innovation, which sports a design that allows for it to cover more surface area, reportedly improves capacity as much as 25% compared to its rectangular counterparts. With the charge of most smartwatches somewhere around one day, this battery will prove to be favorable for manufacturers looking to give their device a little more juice and push the boundaries of heavy usage.

Even better, this is only the beginning. LG has shared plans for other unusually-shapped batteries, which include an L-shaped one and a rectangular model with a hole in the middle, that are said to improve the running time of gadgets without compromising their aesthetics. And it couldn’t come at a better time, as reports suggests that smartwatches will make up at least 40% of the wearable market by 2016.

Growing up, we were always told to abide by the “KISS” principle — or “Keep it simple, stupid” — which states that most systems work best if their design doesn’t entail any unnecessary complexities. This also applies to wearable technology, as LG has demonstrated. In order to take these body-adorned devices to the next level, innovation is needed everywhere, from MCU and screen power to wireless and battery capabilities.

Pebble pledges $1M to make smartstraps a reality

Pebble has pledged $1 million towards development of modular accessories for its latest Time and Time Steel smartwatches.

A few weeks ago, Pebble launched a Kickstarter campaign for its Pebble Time smartwatch. To date, the record-shattering gadget has already garnered nearly $20 million and has been at the center of all the wearable buzz as of late. Aside from the unveiling of its premium Steel counterpart during Mobile World Congress, another big piece of news has proven to be the announcement of modular smartstraps. This open hardware component of Pebble Time will enable Makers, developers and designers alike to create their own add-ons for the device. Better yet, Pebble is now betting big on the initiative by pledging $1 million to fund its development and commercialization.


“If you have an idea and want to be part of the smartstrap revolution, this is your chance! Get a team together, build a prototype and put your project up on a crowdfunding platform. Our team will work to help bring your idea to life,” Pebble writes.

Smartstraps open the door to a wide-range of possibilities, including standalone cellular capabilities, NFC, GPS and even heart rate monitors. Pebble says these bands will be easily interchangeable, and can be swapped out in as little as five to 10 seconds.

In the days following its announcement, the Pebble crew received countless ideas, requests, and suggestions for smartstraps. Two of their earliest favorites came direct from notable names in the Maker community: Spark.io and SeeedStudio.


Seeed Studio has revealed that they will be producing a Pebble Time connector for their Arduino-compatible Xadow boards (ATmega32U4) later this year. Meanwhile, a recent Spark.io prototype demonstrated how an Electron could be used to untether a Pebble and connect directly to the cellular network.

“We are big fans of Seeed and their Xadow modules. They offer 20+ strap-sized modules, which include NFC readers, OLED displays, barometers and GPS modules, and we hear a Heart Rate Sensor is coming soon! The upcoming Xadow adapter for Pebble Time will make prototyping new smartstraps very simple and affordable.”


Keeping in line with its crowdfunding tradition, Pebble is encouraging Makers to get together, devise prototypes and put their projects up on Kickstarter. The team adds, “We will monitor Kickstarter and other crowdfunding platforms for smartstrap related projects that support Pebble devices, and we’ll back the best of them. We truly understand the value of backing projects in their early state, having started that way ourselves.”

Want to learn more? Head over to its official page now.

What time is it? These DIY clocks say it’s Maker time!

It’s the holiday season, and while we surf the web and flock the stores to find the latest and greatest smartwatches, alarms and decorative clocks, some Makers have proven just how amazing handmade timepieces can be. Let’s take a look back at some of our favorite home-brew devices from the last couple of months.

Steampunk VFD Wristwatch


Maker John De Cristofaro devised a rather impressive Steampunk-inspired wristwatch powered by an ATmega88.

DIY Micro Word Clock


Maker Daniel Rojas created his own iteration of Biegert & Funk’s contemporary QLOCKTWO word timepieces using an ATmega328P MCU to power the device.



Maker Moritz Wenzel has developed an Arduino-compatible, software and hardware expandable smartwatch appropriately named Tardis. The ATmega32U4 powered wearable allows Makers to visualize their Arduino projects, as well as connect them with either the watch itself or their smartphone via Bluetooth.

The Clock to End All Clocks


This piece was built to do one thing, display the precise time — no matter the conditions! Maker Brett Oliver’s device is timed off of the DCF77 atomic clock in Mainflingen, Germany, while an ATmega328 interacts with Udo Klein’s new DCF77 library to ensure the incredibly accurate time.

S.M.A.R.T. Clock


Have you ever slept through a crucial meeting, missed a flight or showed up late to an exam due to a faulty alarm? Fear no more as the S.M.A.R.T (Setup for Meetings, Appointments, Reminders, and Tasks) Alarm Clock is here to solve all of your problems! Designed by Adafruit’s Tony DiCola, the Arduino Yún-based (ATmega32U4) DIY gadget provides users with the ability to enjoy a more restful sleep knowing they’ve solved the nightmare of regulating their alarms.

Wake Up and Smell the Bacon!


No, this isn’t a joke. A Maker by the name of llopez2005 has indeed designed an Arduino Uno (ATmega328) based bacon alarm clock for those of us who need an extra incentive to get out of bed in the morning. Apparently, coffee doesn’t work for everyone!

Vacuum Fluorescent Display Clock


Hobbyist electronic shop Akafugu produced a slick vacuum fluorescent display (VFD) clock, powered by an ATmega32U4 and running an Arduino Leonardo bootloader.



Xronos (which originated from the greek word “Χρόνος” which means times) Clock isn’t your typical alarm clock. Powered by an ATmega644P, the device is open-source, hackable and customizable — not to mention is pretty stylish as well!



Designed by Instructables user GodsTale, this DIY open-source smartwatch is driven by an Arduino Pro Mini (ATmega328) running at 3.3V. Aptly named RetroWatch, the wearable is equipped with Bluetooth, a small Adafruit OLED display and a LiPo battery.

Mini 7-Segment Clock


Kevin Rye recently redesigned his already impressive Mini 7-Segment Clock using an SMD version (instead of 28-pin DIP) of the ATmega328 and a custom PCB.

Retro Moden Nixie Clock


There’s really nothing quite like the comforting glow of a Nixie tube. Reboots apparently couldn’t agree more, as this retro modern (and ATmega48 powered) Nixie clock he designed clearly illustrates.

Game of Life Clock


Inspired by John Horton Conway’s Game of Life, this clock is powered by an Arduino Uno (ATmega328) paired with a Chronodot RTC module to assist with accurate time keeping.

Etch-A-Sketch Clock


While Dodgey99 had never used stepper motors or real-time clocks before, that didn’t stop this Maker from creating a really cool Etch-A-Sketch clock, controlled by an ATmega328 based kit.

The Plotclock


Designed by Thingiverse member Joo, the Plotclock writes the time, in hours and minutes, on a white board using a dry wipe pen, before erasing it and starting again. The device is powered by an Arduino Uno (ATmega328), while three servos control and manage the movement of its arms. The rest of the clock is comprised of 3D-printed parts and mechanisms, connected by M3 nuts, bolts and thread tape.

Minimalist LED Clock


Maker Chris Gunawardena pieced together quite the nifty minimalist LED clock powered by an ATtiny84 MCU.



A Maker by the name of N.fletch debuted the ChronosMEGA, a beautifully designed wristwatch based on the ATmega328P. Aside from the AVR MCU, its other key specs include binary time encoding (via 10 Blue 1206 LEDs), a slew of buttons to control time, sleep mode and display, a 32.768kHz external crystal and an 8MHz internal clock source.

BTLE Smartwatch


16-year-old Maker John Wall introduced a new version of hs Arduino-compatible, open-source smartwatch. This device, which is described as a Bluetooth 4.0 fitness-tracking device for Android and iOS with a 1.5-inch color OLED display, is built around the IMUduinoBTLE (ATmega32U4).

Report: 2015 is expected to be a breakout year for wearables

We’re just weeks away from a breakout year for wearables, new research from Forrester has revealed.


“In 2015, wearables will hit mass market,” Forrester’s JP Gownder writes in the company’s most recent blog post. “With Apple’s much-anticipated Apple Watch slated for release early next year, the already hype-heavy conversation will reach new heights.”

The research firm joins other tech industry analysts in proclaiming 2015 as the pivotal year for wearable technology. If you recall, back in October, Gartner named the wearable space among the top strategic trends IT managers will have to contend with next year, along with big data and the burgeoning Internet of Things.

In its report, entitled “Five Urgent Truths About The Future Of Wearables That Every Leader Should Know,” Forrester expects the number of people using a wearable computer will triple in 2015, led by the highly-anticipated arrival of Apple Watch that is projected to draw 10 million users next year.

The study, which examined thousands of consumers in both U.S. and Europe, suggests more Americans (45%) can see themselves donning wearables than their European counterparts (32%).


“While wearables have indeed suffered from a hype bubble, demand for them is real. Yes, Nike’s walking away from Fuel Band, but Apple, Microsoft, Google, Samsung, and Salesforce.com all are making major commitments to the market.”

As to where consumers will likely adorn their bodies with wearable computers, many cite their wrists, clothes, shoes, ears and eyes as key areas. The report notes that the wrist appeals to over a third (42%) of consumers in both the U.S and Europe — even before the arrival of Apple’s latest device. This compared to 28% of adults last year. Gartner believes this may be a result of companies Fitbit, Samsung, Pebble, Jawbone and others that have begun educating the market about wrist-based wearables.

Meanwhile, smart garments — wearables embedded in, or clipped onto, clothing and shoes — show under-appreciated interest. In fact, fellow research firm Gartner believes the emergence of less invasive devices, particularly e-textiles will potentially disrupt the wearables space. So much so that embedded attire shipments will rise from a mere 0.1 million units in 2014 to 26 million units in 2016.

“Ralph Lauren debuted its Polo Tech smart shirt with OMSignal’s technology at the US Open, while Ducere’s Lechal uses haptic feedback to create screen-free GPS in smart shoes,” Gownder exemplifies.

Furthermore, smart earbuds, headphones and smart glasses are expected to rise in popularity. 43% of online U.S. adults have shared that they might be interested in intelligent eyewear, i.e. Google Glass, “if the price were right.”

The report also goes on to show that 10% of U.S. online adults say they’ve already used a wearable device, like a fitness tracker. However, it appears that figure will surely to rise, as nearly half (45%) of these adult consumers say they agree with the statement, “I am intrigued by the prospect of getting a wearable device.”


“And, while strong consumer interest exists for wearable devices, a bigger driver of demand is coming from businesses looking to supply employees with all types of new body gadgetry,” Reuters reports.

Take for instance, a recent Kronos and Harris poll found that 73% of workers believe that wearable technology can enhance their work environment and productivity in some way. Meanwhile, over two-thirds (68%) of business decision-makers polled by Forrester cited developing a wearables strategy for their business was now a priority.

“The wearable market will take off as brands, retailers, sports stadiums, healthcare companies, and others develop new business models to take advantage of wearables,” Gowdner urges.

Throughout the upcoming watershed year, we can expect to see the emergence of wearables to monitor the safety field workers, location-aware smartwatches to assist managers assign shift workers in real-time and video, as well as photo devices that augment the human insights of technical inspectors.

The research firm also anticipates that wearable devices will become increasingly collaborating, demonstrating how Thalmic Labs’ Myo gesture-controller armband could complement Google Glass, for example.

Interested in learning more? Gain deeper insight into each of the five urgent truths by downloading Forrester’s official report here.


Report: Will the workplace lead wearable tech adoption?

A majority of adults are ready to embrace wearables in their workplace, though the U.S. remains behind in overall wearable adoption, a new survey by Kronos Incorporated has revealed. Currently, nearly three-quarters (73%) of adults believe wearable tech could benefit the workplace in at least one of three major ways: increasing efficiency, productivity, or safety.


As previously reported on Bits & Pieces, researchers expect more than 13 million wearable devices with embedded wireless connectivity to be integrated into wellness plans offered by businesses over the next five years. Meanwhile, analysts also anticipate that the workplace wearables market will reach 455 million devices by 2019, generating $46.5 billion of revenue worldwide.

On a global scale, workers cited smart headphones, smartwatches, and arm or wrist computing devices as the most useful in their workplaces. While 48% of U.S. adults believe that wearable technologies could benefit the workplace, this substantial percentage was the lowest out of all other regions: 96% in Mexico, 94% in China, 91% in India, 72% in Germany, 69% in Australia and France, and 66% in England.

“Countries where adults have adopted wearable technology for personal use appear to use wearables for work-related activities as well, and adoption of wearable technology is higher at work than for personal use across the board,” a statement from Kronos explained.

The poll found that when it came to daily wearable use, Americans were lagging behind with only 13% using a body-adorned devices in their personal lives. On the other end of the spectrum, China was by far the highest ranking region in this regard with just shy of 75% of adults using wearables, followed by India (72%) and Mexico (70%). The survey cited smart headphones and fitness monitors as popular wearable devices with large user disparities across the world. For example, only 5% of U.S. adults use smart headphones, as opposed to 61% of adults in China.


Furthermore, a whopping 82% of adults in India and Mexico, as well as 81% in China, have ever worn technologies like headsets, smart badges and barcode scanners for work-related activities, as have 56%of adults in Germany. However, only 20% of United States, 38 % of England., 43% of Australia, and 45% of France adults have used a wearable device for work-related activities.

While the survey revealed several keys to wearable adoption among employees, one in particular was efficiency. 33% percent of American adults cited this factor as a driver for wearable use, while 62% of Mexican respondents and 45% of Indian respondents agreed.

The survey did shine some positive light on the future of wearable computing in the United States. While only 13% of all U.S. adults claim they use wearable devices in their personal lives, more than 1 in 5 of adult students do. Consistent with that, 72% percent of U.S. students see at least one way wearable technologies could benefit the workplace as opposed to just 48% of overall U.S. adults. Kronos also noted that from a personal perspective, 85% of online students see at least one potential business-related benefit that would make them more likely to use wearable technology for work-related purposes, as opposed to 66% of overall U.S. adults.

So, what’s holding the critical mass of U.S. adults back? According to the report, “While privacy was listed as the top potential concern of U.S. workers, less than half believe privacy could be an issue. Data security was the second-highest ranked concern, but only 35% of U.S. employed adults cite it as a potential issue – suggesting that data and privacy concerns will not be a substantial roadblock if benefits of wearable technologies in the workplace are realized.”

Another positive sign for U.S. adoption is that nearly one-third of employed U.S. adults have no concerns about using wearable technology in the workplace. And, as the the wear-your-own device (WYOD) trend continues to take shape, you can expect Atmel to be smack dab in the middle of revolution, with a comprehensive portfolio of versatile microcontrollers that power a wide range of platforms and devices.

“This survey shows a marked difference in how wearable devices are used and perceived around the world, and people who use new wearable technologies in their personal lives tend to see more potential benefits in the workplace. The more comfortable we become with wearables, the more apt we are to leverage these technologies in the workplace,” concluded Joyce Maroney, Director of The Workforce Institute at Kronos.

Want to learn more? You can access the entire study here. Those interested in an in-depth exploration of computers that you wear for work and play may want to check out this latest white paper.

Report: Smartwatches in use to reach over 100 million by 2019

According to Juniper Research, more than 100 million smartwatches will be in use worldwide by 2019. The report reveals that over the next 12-18 months, a number of premium brand launches will help bring the category into mainstream consumer consciousness.


The report, entitled “ Smartwatches: Market Dynamics, Vendor Strategies & Scenario Forecasts 2014-2019,” highlights that differentiation is now shifting from merely hardware to other connectivity features, such as GPS and near field communication (NFC) technologies.

Juniper Research also claims that the range of functionality available means that it is unlikely that a ‘killer app’ for smartwatches would evolve, using Fitbit as an example, which grew to dominance in the fitness space with a varying device form factor.

“Given the greater scope for development in smart watches, the industry should not expect a single capability to make or break the category,” the report argues.

Additionally, if international vendors like Google, Apple, Sony and LG roll out high-end products, the demand for notification-based watches will diminish, even in markets where budget pricing is the biggest purchase driver. What this means is that smaller players will need to respond to increasing consumer expectations or lose further market share.

Juniper goes on to note that high functionality and premium branding means that the average smartwatch price will remain north of $200 over the next five years, while smartwatches will slowly gain more sales outlets as brands outside of the tech sector enter the space.

As wearable developers continue to push the boundaries of performance and power, Atmel’s underlying design technology will make it easier to use, secure and afford.

Kaivan Karimi talks IoT and wearables at Designers of Things

Designers of Things — a two-day conference dedicated to the explosive and exciting potential of wearable tech, 3D printing and the Internet of Things — kicked off this morning with a session from Kaivan Karimi. During his presentation, the Atmel VP and GM of Wireless Solutions broke down the evolution of technologies necessary for wearable devices to succeed.


Undoubtedly, wearables have emerged as an extremely hot topic within the technology industry with big name enterprises and small startups alike working endlessly to develop the next high-profile device. Wearables, which are not only being integrated into smart fashion and allowing users to access technology hands-free, are now accelerating the self-quantification movement and paving the way for the upcoming always-on healthcare revolution. Using specific examples from the smartwatch and smart fashion realms, Karimi educated event attendees on the underlying hardware, software, sensing, connectivity, and security technologies needed to make wearables happen, and get them integrated into already existing broader networks.

Karimi began the session by making it clear that wearables are a subset of the IoT, which is the wider umbrella of connected things. When explaining the size of this umbrella, Karimi stated, “The Internet of Things is like sunlight, it covers everything.” He emphasized to attendees that the IoT will go on to impact all aspects of industry and commerce, therefore migrating to devices that collect data: “If you can’t track it, you can’t improve it”.

Despite the fact that it is a mere subset in today’s ever-evolving, constantly-connected world, Karimi stressed that the wearable tech space is not a single entity. “Wearables are not a single segment. There are different categories with different requirements,” he urged. High-end or local processing wearables include smartwatches that run standalone systems such as Android Wear, Tizen for the Gear line of devices and the upcoming Apple Watch. Mid-range wearables are more along the lines of smartphone accessories, which use thin client models and rely on applications on the smartphone. The third category, low-end or limited devices, usually boast no display or feature a limited user interface and act more as a sensor aggregator. This category includes devices such as Fitbit, Polar Loop and other fitness trackers.

“Wearables is one of the edge nodes of the IoT infrastructure,” Karimi continued as he put wearables in perspective of the IoT. Karimi then went on to share several reasons as to why wearables have experienced immediate adoption so far — seamless and ability to integrate into our lives; ease-of-use; inexpensiveness; health and fashion-focused; the potential to save lives; and, the quantified self movement. “The value created by IoT is not just dollars and cents but how we live our lives,” he added.


However, as more devices become connected particularly those adorned to bodies, security and privacy concerns will arise. According to Karimi, this can and will inhibit the growth of wearable tech and IoT as a whole; therefore, how we secure the devices will play an integral role in the development of IoT. “Security and privacy are major growth inhibitors of wearables,” explained Karimi.

Karimi then depicted a time in the relatively near future where hackers could open your doors, access your neighborhood’s streetlights, as well as take control of your toaster oven. Creating the necessary hierarchal gateways to protect access to connected devices and its data will be key in a connected tomorrow. “When it comes to security for the Internet of Things, stakes are much more severe,” he told the Designers of Things audience.

Major advancemetns in technologies like semiconductors are attributed to growth of wearable tech, Karimi revealed. Semiconductors are getting faster, cheaper, smaller and more powerful yet less power consuming, which make them well-suited for smaller devices that need to be on all-day. But one of wearables biggest allies will be contextual computing, which Karimi revealed “will be the driving force behind the next wave of technology.”

The use of big data, sensor fusion, personal history, GPS and social media will also enable computers to know who we are which in turn will let them better serve us. “The future of data analytics will see a shift from reporting to prediction,” Karimi said. “In the future, your devices will know you better than your spouse knows you or you even know yourself.”


Wearables aren’t limited to smartwatches and fitness trackers; in fact, Karimi teased the audience with new form factors coming down the chain. “New form factors are on the way. It’s like pills you take to authenticate yourself,” he noted.

Karimi went on to conclude with a discussion around wearables and IoT in the healthcare setting. “The future of healthcare with wearables is the always-on revolution,” he told attendees. “In order for IoT and wearables to work in healthcare, you have to link the databases.”


So what does the future have in store for wearables? According to Karimi, over the next four to five years, we can expect that wearables will:

  • Be here for the long-haul
  • Enable a variety of new services
  • Allow medicine to become more personalized
  • Revolutionize healthcare
  • Focus on prevention vs. disease management


According to analysts at ABI Research, over the next five years businesses will integrate into their wellness plans more than 13 million wearable devices with embedded wireless connectivity. Wearable tech also ties into the rapidly evolving Internet of Things, which refers to a future world where all types of electronic devices link to each other via the Internet. Today, it’s estimated there are nearly 10 billion devices in the world connected to the Internet, a figure expected to triple to nearly 30 billion devices by 2020. The inherent versatility of Atmel’s microcontrollers and radio chips have made our silicon a favorite of Makers and engineers. As allude to in Kaivan Karimi’s presentation, Atmel is smack dab in the middle of the wearable revolution, with a comprehensive portfolio of versatile microcontrollers (MCUs) that power a wide range of platforms and devices.

Report: People are talking about wearable tech

According to an analysis of over 8 million online conversations about wearable tech over the last year, there has been a 190% increase around the topic. Brilliant Noise recently carried out some desk research and used data supplied by Brandwatch to examine recent discussions around wearable device.


When users of wearable devices were asked how useful these gadgets have been, 82% of them believe that wearable tech has enhanced their lives. If you ask us, that’s a pretty good number for a product category that has only recently taken off. As previously reported on Bits & Pieceswearable tech is projected to experience a surge in the coming years while Atmel will remain smack dab in the middle of the revolution — both in terms of hardware and social conversation.

Considering the 190% increase in mentions of wearable tech over the past year, more people are exhibiting interest than are not. With its jump in online discussions around wearables from 2013 to 2014, Google Glass was the most talked about product, closely followed by Fitbit, Nike Fuelband and of course, the recently-announced iWatch.

According to the report, Google Glass accounted for about half (51%) of the conversation as the smart glasses garnered over 2.8 million mentions. Fitbit, which has been talked about almost 1.5 million times, made up 27% of the wearable conversation volume with Nike’s Fuelband just behind at 11%. While a lot of the buzz is around the newly-unveiled iWatch and highly-popular Google Glass, the study showed that people are more likely to be actively talking about purchasing a Fitbit and Pebble, which have become quite ubiquitous amongst “affluent modern city-dwellers.”

Most Discussed

Furthermore, 32% of U.S. adults have or plan to purchase wearable tech within two years while nearly 61% of the current wearable tech market is sports and activity trackers — some of which powered by AVR or ARM-core 32-bit chips.

“One of the interesting things that came from this research – perhaps that we weren’t expecting – is that chatter about wearable tech is no longer confined to the water cooler in the engineering department. Discussion about wearables has become far more commonplace in mainstream society, and we’re seeing more types of people talking about it, and in more kinds of places. Just like with smart phones or tablets almost a decade ago, we’re on the cusp of a cultural shift that reflects our changing attitudes towards how we live with technology,” explained Natalie Meehan, Marketing Insights Analyst at Brandwatch.


Most wearable discussions are coming from the United States with 70% of mentions and the UK – which actually only accounts for less than 10% of the mentions — with men making up nearly two-thirds (65%) of the conversation. However, the study found that women are more positive than men when discussing ownership of wearables (women’s commentary is 17% positive, unlike men whose commentary is 12% positive).

Wearable technology doesn’t stop at the wrist or eyes either. In fact, clothing and accessories embedded with computer and advanced electronic technology is among one of the fastest growing segments. In 2015, the smart clothing worldwide market revenue is projected to be worth $1.24 billion. As the report notes, ‘smarter’ clothing will likely be used not only used for health and wellness tracking, but for industrial, military and infotainment purposes as well; reason being, embedded clothing itself is seen to offer a more ubiquitous experience than separate sports monitoring accessories, potentially making the latter obsolete.

Beyond providing users with real-time data about their health or an augmented view of their world, wearable tech will continue play an integral role in the Internet of Things, which refers to a future world where all types of electronic devices (including those adorned to our bodies) link to each other via the web. As this market continues to take shape, you can expect to find a number of Atmel’s versatile microcontrollers (MCUs) powering a wide range of innovative platforms and wearable devices.

You can read the Brandwatch report or check out its infographic in their entirety here.

69% of consumers will own an in-home IoT device by 2019

According to recently released study by Accenture’s Acquity Group, 69% of consumers will own an in-home Internet of Things (IoT) device within the next five years. Additionally, the “State of the Internet of Things” report revealed that by the end of 2015, 13% of consumers will have at least one IoT device in their house, such as a thermostat or in-home security camera, tripling today’s 4% ownership.

IoT_Graph_AUG 19

At the same time, sales of wearable technology, like smartwatches and fitness bands, are expected to initially grow faster than the market for connected appliances in the home but somewhat slower over the longer haul. The firm found that just shy of half (43%) of the respondents planned to purchase a wearable device in the next five years, while 22% said they already owned or plan to buy one by 2015.

“These digital devices present major opportunities for improving a brand’s customer experience for a range of consumers. Our data reveals that it’s not only tech enthusiasts who are interested in these kinds of products, but late adopters who also express interest in buying them,” Acquity Group President Jay Dettling said in a statement.

The study, which surveyed more than 2,000 consumers across the United States, found 78% of “late adopters” believed they’d be purchasing a home IoT product in the next five years, while 62% planned on buying a wearable device in that time period.

A pair of major smart home product categories seem to be well poised for strong growth. Accenture highlighted that while only 13% of respondents intend buying a smart thermostat for their homes in the next year, 43% will likely do so by 2019. In addition, 11% of those polled believe they will be installing connected security systems this year or next, with 35% saying they’d do so by 2019.

“On the whole, most devices today aren’t connected nor are they intelligent. By connecting devices ranging from fitness wearables to devices inside the home, I am expecting huge growth over the next five years,” explained Patrick Moorhead, Lead Analyst for Moor Insights & Strategy.

Unfortunately, smart clothing and heads-up displays are expected to see the least overall adoption, with only 3% projected adoption in the next year, and 14-16% over the next five years.


As Internet-enabled devices ranging from home automation to wearables proliferate over the next five years, one can expect to find Atmel | SMART microcontrollers embedded inside.

Interested in more of the study’s findings? You access the entire “State of the Internet of Things” report here.