Tag Archives: smartphone

Xiaomi’s Mi3 smartphone sells out in 86 seconds

Earlier this month, Bits & Pieces reported that Xiaomi had selected Atmel’s maXTouch mXT540S controller to power the 5-inch touchscreen of its recently launched full high-definition (HD) Mi3 smartphone. This week, Mashable confirmed the highly coveted Mi3 handset sold out in just 86 seconds.

“The company announced [the news] on its Twitter-like Sina Weibo page where it coordinated the sale, [saying] its 100,000 Mi3 units sold out in one minute and 26 seconds,” Mashable’s Josh Horowitz reported. “Xiaomi is known for its tactic of selling batches of new devices on Weibo, and previous sales have been just as successful.”

The Xiaomi Mi3 smartphone – equipped with Atmel’s mXT540S – is capable of delivering superior touch performance with a very sensitive touch panel, offering the fastest report rate in the industry.

As previously discussed on Bits & Pieces, this is a particularly crucial feature for the capture of precise touches, including handwriting and signatures, with a fingernail. And with an industry-leading signal-to-noise ratio, the mXT540S offers noise suppression for environments with aftermarket noisy chargers, along with longer battery life. Additional key Mi3 smartphone features include:

  • Nvidia Tegra 4 processor or Qualcomm Snapdragon 800 (depending on market)
  • 5-inch IPS 1080p display
  • 2GB of LPDDR3 RAM
  • 13MP Sony Exmor RS CMOS camera
  • 2MP front facing
  • 3,050mAh battery
  • NFC
  • 8.1mm thick profile

Interested in learning more about our maXTouch technology? You can check out Atmel’s maXTouch portfolio here.

Samsung’s Galaxy S4 is equipped with Atmel’s sensor hub MCU

The Galaxy S4 is currently Samsung’s flagship Android-powered smartphone. The slick device is equipped with a 4.99-inch touchscreen with full 1080p resolution, 2600 mAh battery, quad-core processor and a 13-megapixel dual-shot camera.

samsunggalaxys4

Since the Galaxy S4 is a next-gen handset, the smartphone boasts increased awareness of its environmental surroundings via a number of advanced sensors, including an accelerometer, RGB light, digital compass, proximity, gyro and a barometer.

The Galaxy S4 is also fitted with Atmel’s sensor hub management MCU (microcontroller unit) which collects and processes data from all connected sensors in real-time, optimizing multiple user experiences, such as gaming, navigation and virtual reality. In addition, the sensor hub MCU lowers the overall system power consumption via picoPower technology to prevent drain and enable longer battery life.

“Samsung’s new Galaxy S4 illustrates how motion sensing is an important function in the new device,” explained Ingar Fredriksen, Senior Director of Flash-based Microcontrollers, Atmel Corporation. “With a sensor hub management solution, Atmel allows Galaxy S4 users the ability to enjoy applications requiring real-time motion sensing, without ever compromising battery life.”

Meanwhile, Sueng-jun Park, Senior Engineer, Samsung Electronics, noted that the company’s customers have come to expect the ultimate experience from the flagship lineup of Galaxy smartphones.

“For that reason, we selected the Atmel sensor hub MCU to ensure the motion-related applications, including gaming, navigation and virtual reality, are hyper sensitive to real-time direction and orientation,” he added.