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Atmel’s Rob Valiton talks automotive

Rob Valiton, Senior VP and General Manager at Atmel, was recently interviewed by Alix Paultre of Power Systems Design.

During the podcast – which can be heard here – the two spoke about various issues surrounding automotive systems and the multiple, often conflicting challenges involved in designing for the application space.

The interview was conducted in the midst of CES 2014, shortly after Atmel officially unveiled its AvantCar curved touch screen console concept. 

The fully functional console features two large curved touchscreen displays – without mechanical buttons. Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console.

As we’ve previously discussed on Bits & Pieces, Atmel’s extensive automotive portfolio encompasses a wide range of products including body electronics, networking and access systems, as well as engine, lighting and entertainment components.

 More specifically, our components are designed to fit small footprints, consume very little power and operate in high temperature and electromagnetic environments. To be sure, Atmel’s highly integrated designs can help save manufacturers significant component costs and months of development, integration and prototype time.

“Atmel’s broad product portfolio ranges from low-cost, entry level devices to advanced, highly integrated ICs with a broad range of functionalities, extensive connectivity, refined interfaces and strong security,” and Atmel engineering rep told Bits & Pieces. “Our products are designed in state-of-the-art BCDMOS, BDC-on-SOI, or non-volatile CMOS technologies and meet strict automotive qualification standards.”

Interested in learning more about Atmel’s automotive portfolio? You can check out our automotive-qualified category breakdown below: