Atmel kicked off Day 1 of Embedded World with a media event on the train between Munich and Nuremberg.
It wasn’t long before Atmel’s booth, located in Hall 4A/4A-220, was also jam-packed with industry insiders, analysts and journalists who came to check out our recently launched products and extensive lineup of interactive demos.
To be sure, Atmel announced a slew of new products at the show including a SAMA5D3 Xplained board with Newwark element14, 6 new 4k-16k Flash devices for its flagship AVR Mega MCU family, an expanded SAM D Cortex M0+ portfolio, SmartConnect for the IoT, a low-power LIN System Basis Chip (SBC) and two new maXTouch touchscreen controllers.
In addition, Atmel announced the winners of its AVR Hero Design Contest: Sumit Grover, Juan Luis Gonzalez, Rahul Karr and Pamungkas Sumasta, who received the grand prize for his AVR-Arduino Inertial Mobile Phone Unit.
Tomorrow, Atmel’s low-power MCU Expert Bob Martin is scheduled to present “Differentiating and Optimizing for Static and Active Microcontroller Modes” during the hands-on workshop: “Applying Optimizing Techniques for Ultra-low Power Microcontrollers” (Class 07, Wednesday, February 26). In this 9:00 am – 5:00 pm CET day-long session, Martin will be presenting at 9:15 am CET. So be sure to stay tuned for more updates from Bits & Pieces! Note: Part two of this series can be viewed here.