Tag Archives: Pura

Pura is a smart fountain for cats

Pura lets you monitor the water intake of your kitties right from your smartphone.

Though the age-old proverb may lead you to believe that curiosity killed the cat, in actually, it was dehydration. Research has shown that urinary diseases are one of the leading causes of fatality for felines, not to mention nearly half (46%) have suffered from a urinary system at one point in their life. This is typically the result of either too much dry food or a lack of proper fluid intake. In order to prevent these occurrences, it is imperative to provide the household pet with access to fresh water at all times. Enter Pura.

Pura_Photo 01

Just as the Internet of Things has opened the door for various smart bottles for humans, Noacare is hoping to usher in a similar movement for cats. To make that a reality, the Taipei-based startup has designed a sleek, intelligent fountain that not encourages better H2O habits, but helps owners keep tabs on consumption right from their smartphone. Pura is able to monitor how much water a cat drinks by connecting to a Bluetooth ID tag on its collar.

Upon setting up a profile for each of your pets, just as you would a wearable device of your own, Pura’s accompanying app will calculate how much water they should take in daily given their breed, age, weight and dietary preferences. The monitoring system is triggered by each cat’s tag and logs whenever they visit the fountain, in addition to how much they drink based on the weight of the water left in the fountain after walking away. What’s more, the team even developed an artificial intelligence platform that can interpret each kitty’s behavior and precisely recognize real intake — opposed to playing near the bowl, water evaporation and other unpredictable events.


Should they not drink enough water, or too much for that matter, Pura will send an alert to your smartphone. Other features of the app include affection levels, abnormal behavior notifications, daily water changing reminders and helpful tips.

The fountain’s 30-degree-angled, ergonomic design decreases neck strain for our furry friends, therefore creating a much more enjoyable water-drinking experience. And thanks to its 4mm-wide stream, cats will never have to worry about wetting their whiskers either. Aside from that, Pura’s recirculating running water and exclusive Smart 360-Degree Cat Sensing Technology enables kittens to drink from any position.

As you could imagine, Pura boasts a few cat-friendly features as a way to entice them to head over to the fountain, such as a steady stream of water with a glowing LED light. t’s also has several elements that will appease owners as well, namely quick refills, easy cleaning and a sturdy, slip-proof base to avoid messes.

Pura_exploded view

“Cats are wired to be adventurous and it is in their nature to find multiple water sources. By placing multiple Pura at various locations of the household, it increases the chance for your beloved kittens to drink more water. In addition, Pura’s auto sync feature allows all Puras to be connected and automatically sync the data to your phone. The more Pura fountains you have in the house, the better chance your kitten would drink more water and the better you understand his or her health,” its creators explain.

The only potential drawback of this smart system is the fact that the app is only compatible with cats who don’t mind wearing collars, not so great for those who hate having anything around their neck. Think this fountain may be purrfect for your feline friend? Hurry over to its Indiegogo page, where the Noacare crew is just about halfway to its $100,000 goal. Delivery is expected to begin sometime around April 2016.

17 smart crowdfunding campaigns you may want to back this week

Every Friday, we’re taking a look at some of the smartest, most innovative projects that have caught our attention on Kickstarter and Indiegogo over the last seven days. 

MetaWear Coin


This low-power IoT platform is comprised of a coin-sized Bluetooth dev board, sensors and an SDK, enabling you to develop your own wearable products with ease. MbientLab is currently seeking $50,000 on Kickstarter.

Pocket NC


This five-axis desktop CNC mill would be a welcomed addition to any Maker’s workspace. Pocket NC is currently seeking $70,000 on Kickstarter.



This USB light puts high-quality, sun-like color rendering right in the palm of your hand. Relio is currently seeking $55,578 on Kickstarter.



This smart frame allows you to share all of your media content with friends and family via an accompanying app. CIMNE TIC is currently seeking $70,000 on Kickstarter.

3DSimo Mini


This multi-functional pen not only 3D prints objects in thin air, but solders, burns and cuts as well. 3DSimo is currently seeking $70,000 on Kickstarter.



This smart and stylish toothbrush is looking to reinvent oral hygiene. T.brush is currently seeking $274,661 on Kickstarter.



This dev board connects directly into your vehicle’s control network and allows you to reprogram its features to your liking. Conrod is currently seeking $77,786 on Kickstarter.



This sensor attaches to a tennis racquet to measure every aspect of a player’s game, analyzing strokes, the spin and speed of the ball, as well the accuracy of each shot. QLIPP is currently seeking $30,000 on Indiegogo.

Silk by Saffron


This smart LED bulb automatically adjusts its color temperature so you get light tailored to your circadian rhythm. Saffron is currently seeking $100,000 on Kickstarter.



This open source kit lets you to transform any part of your body into a controller by analyzing muscle and motion patterns. Gesto is currently seeking $75,000 on CrowdSupply.

Luzi Smart Lamp


This intelligent lamp uses therapeutic light, personalized sound and voice commands to help you fall asleep faster and wake up more refreshed. Luzi is currently seeking $50,000 on Indiegogo.

Kiwi 3


This plug-and-play dongle links to your car’s onboard diagnostic port, retrieves info and then wirelessly transmits it to your mobile or wearable device. PLX Devices is currently seeking $25,000 on Kickstarter.



This Bluetooth-enabled water fountain for cats not only encourages better drinking habits, but helps you keep tabs on your kitten’s H2O intake right from your smartphone. Pura is currently seeking $100,000 on Indiegogo.

Xkey Air


This wireless keyboard lets you play music anywhere from any mobile device. The CME team is currently seeking $10,000 on Indiegogo.



This hands-free, high-definition wearable display attaches to a wide variety of glasses via a magnetic docking station, giving you the ability to interface with any application. Vufine is currently seeking $50,000 on Kickstarter.

Plug ’N’ IoT


This unit makes creating an IoT gadget as easy as plugging in sensor, dragging and dropping the necessary library and uploading the code to the board. Avionics Control Systems is currently seeking $39,733 on Kickstarter.



This portable recorder can capture high-quality 24-bit/96 kHz audio with the press of a button and then stream recordings over Bluetooth. Mikme is currently seeking $25,000 on Indiegogo.

Did you happen to miss last week’s notable campaigns? If so, you can check them out here. Also, if your project is powered by Atmel MCUs and you’ve been featured on our blog, be sure to download the respective badges here for use in your ongoing marketing efforts. 

We Picked Atmel Rectangle_Yellow_updated_062315