Tag Archives: Proximetry

Atmel launches IoT Cloud Ecosystem Partner Program


Atmel’s Cloud Ecosystem Partner Program accelerates time-to-market for developers creating next-generation IoT solutions.


Good news, IoT developers! Atmel has just announced its Internet of Things Cloud Ecosystem Partner Program, providing those using Atmel | SMART MCUs and Atmel SmartConnect wireless solutions with access to a wide range of market-leading ecosystem cloud partners for device management, data analytics and visualization in order to experience end-to-end, out-of-the-box IoT solution development.

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With the ever-increasing need to collect, visualize and analyze data from IoT edge nodes and to manage the associated services, cloud connectivity is becoming an essential element for product development. Aside from that, device management has also emerged as an important aspect of cloud services as more gizmos and gadgets are performing functions through remote management. Take a connected thermostat, for example, that is programmed remotely and sends climate information back to the user’s RC device reducing overall power consumption while providing a better user experience.

Each cloud partner in this program not only brings a unique, distinct feature to the IoT ecosystem for developers using Atmel solutions but offers production-ready software stacks ported on Atmel wireless platforms to help accelerate time-to-market as well. Developers can now easily connect to the cloud through various software as a service (SaaS) options, based on their use-case requirements early in the development cycle. Additionally, Atmel is in the process of onboarding multiple cloud service partners providing regional and vertical expertise where required. Among the names on the growing list are PubNub, Proximetry, Exosite and Arrayent.

“We are excited to team with Atmel to deliver to their customers a highly secure solution for bi-directional device communication and control,” says Todd Greene, PubNub CEO. “Our highly reliable and massively scalable Data Stream Network provides companies with real-time infrastructure and a robust feature set for architecting their IoT solutions. Our partnership with Atmel offers the only ‘out of the box’ solution for IoT developers to create secure IoT products, reducing risk and accelerating time-to-market.”

With the anticipated growth of billions of devices by 2020 in the IoT market, secure cloud services will be a critical element to ensure Internet accessibility connectivity of these smart devices. The partner program ensures developers have the opportunity to design with Atmel’s pre-certified Wi-Fi, 802.15.4, and multimode modules and Atmel | SMART MCUs to provide a seamless end-to-end solution from the edge node to the cloud with a simple, plug-and-play connection that works out of the box.

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“Our cloud services are integrated into several leading Atmel | SMART MCUs, SmartConnect and security modules,” adds Tracy Trent, Proximetry CEO. “We provide leading software solutions that enable the management of the most critical of things in the IoT including remote access and secure data management. With our services integrated into Atmel’s leading products, IoT developers now have a true end-to-end solution from the edge node to the cloud.”

What’s more, IoT developers can simply use any of the compatible Atmel development boards for access to the application programming interface (API) to qualified cloud partners. In order to expire the design process, several development kits are available with access to Atmel Cloud Partners like the WINC1500-XSTK, the SAMW25-XPRO, the SAMR21-XPRO and the Arduino Zero.

“Launching this highly anticipated IoT ecosystem partner program, we are now one of the few suppliers that delivers solutions from the edge node to the cloud, along with full software support. We are excited to team with these unique cloud service companies and look forward to adding many more,” explains Reza Kazerounian, SVP and GM of Microcontroller Business Unit at Atmel.

Video Diary: A look back at Embedded World 2015


Weren’t able to join us in Nuremberg? 


With another Embedded World in the books, here’s a look back at some of Atmel’s latest smart and securely connected solutions that are ready to power next-generation Internet of Things (IoT) applications.

Andreas von Hofen shows off the new automotive grade ARM Cortex-M0+-based SAM DA1. The recently-revealed family of MCUs feature an integrated peripheral touch controller (PTC) for capacitive touch applications.

Geir Kjosavik demonstrates a QTouch-based water level sensing application that highlights its advanced HMI and sensing capabilities. Notable uses for this solution include automotive liquid containers and coffee machines.

Dr. Atta Römer explores the latest advancements in phase measurement by exhibiting various localization applications based on 802.15.4 transceivers. Among those examples is Agilion, who showed off its latest e-ink display ID badge based on an Atmel transceiver that is capable of tracking employees in emergency situations, transmitting data and managing access.

Ingolf Leidert addresses Atmel’s newest development kit for ZigBee Light Link solutions using a pair of SAMR21ZLL-EK boards. In this particular demonstration, one board served as a ZigBee LightLink remote, while the other acted as a light.

Controllino is an open-source programmable logic controller (PLC) built around ATmega328 and ATmega2560 microcontrollers. The startup’s CEO Marco Riedesser went 1:1 with Artie Beavis to delve deeper into the Arduino-compatible PLC that enables Makers and designers to produce and control a wide-range of IoT projects, ranging from industrial to home automation applications.

Lionel Perdigon introduces the newest series in the Atmel | SMART ARM Cortex-M portfolio, the SAM E70 and the SAM S70. These Cortex-M7-based MCUs are ideal for connectivity and general purpose industrial applications, while the auto-grade SAM V70 and SAM V71 are perfectly suited for in-vehicle infotainment, audio amplifiers, telematics and head unit control.

The Internet of Things requires a system-level solution encompassing the whole system, from the smallest edge/sensing node devices to the cloud. That is why Atmel has partnered with best-in-class cloud partners — including PubNub, Proximetry and Arrayent — that can support a variety of applications for both Tier-1 OEMs and smaller companies. As Ramzi Al-Harayeri explains Atmel has integrated the partners’ technologies into Atmel’s cloud solutions framework adding the cloud platform functionality seamlessly to all of the company’s wireless MCU offerings.

Thomas Wenzel showcases the latest version of Atmel’s connected car solution, AvantCar 2.0. Focusing on user requirements for next-generation vehicles, this futuristic center console concept delivers an advanced human machine interface (HMI). Beyond that, the new centerstack includes curved touchscreens highlighting HMI in upcoming automobiles using Atmel technologies including XSense, maXTouch, AVR MCUs and local interconnect network.

Bosch Sensortec’s Fabio Governale and Divya Thukkaram unveil the latest extension board for the incredibly-popular Xplained platform. Featuring a BNO055 intelligent 9-axis absolute orientation sensor, the next-gen device connects directly to Atmel’s Xplained board making it ideal for prototyping projects for the Internet of Things, wearables and gaming markets, as well as for applications like personal health and fitness, indoor navigation, and others requiring context awareness and augmented reality for a more immersive experience.

David Lindstrom of Percepio takes us through some of the innovative features of Atmel Studio 6.2, including the MTB support available on the new SAM D21 board. As the demo reveals, it’s super easy to get started, enable Trace View and run the system using the all-in-one collaborative environment for embedded design.

Sankaranarayanan Kitchiah delves deeper into Atmel’s BLDC motor control development platform using a SAM D21 MCU and the Atmel Data Visualizer (ADV) application.

Atmel to showcase smart and securely connected solutions at Embedded World 2015


Demonstrations to showcase Atmel | SMART and Atmel AVR MCUs and MPUs highlighted in a variety of technology zones.


In a matter of days, Atmel will be showcasing a number of smart and securely connected solutions that will power next-generation Internet of Things (IoT) applications at Embedded World 2015 held in Nuremberg, Germany, February 24-27. These demos will be available in the company’s booth located in Hall 4A / Booth 4-230.

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To better illustrate Atmel’s broad portfolio of IoT solutions, the demonstrations will be highlighted in several technology zones.

AUTOMOTIVE: As a leader in local interconnect networking (LIN) and automotive touch, Atmel is enabling smart, connected vehicles.

Atmel’s automotive technology pod will showcase the company’s broad automotive product portfolio for car access systems, networking, drivers, Ethernet Audio/Video Bridging (AVB), and the future of human machine interface (HMI) in next-generation center consoles. By popular demand, Atmel will also be showcasing its next-generation AvantCar concept demo, a host of passive entry car access solutions using Atmel’s latest and highly secure products, including AES encryption 125kHz LF and and RF technologies, along with its popular maXTouch and QTouch capacitive touch solutions. The Atmel | SMART SAM V71 ARM Cortex-M7-based MCU will also be highlighted in an automotive application to deliver the world’s highest performance Cortex-M-based Flash MCU, along with an automotive touch application powered by Atmel’s recently launched Touch Controller solution. And, a demonstration running Audioweaver from DSPConcepts showcasing the SAM V71 ARM Cortex-M7 processor-based MCU will also be exhibited in this zone.

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INDUSTRIAL: Atmel provides leading-edge MCU- and MPU-based solutions for the smart, industrial market.

In the industrial technology pod, Atmel will showcase a variety of smart, secure and connected solutions for the industrial market powered by Atmel | SMART solutions including an Ultra home automation and smart fridge application running on the SAMA5D4 Xplained, and Atmel | SMART ARM Cortex-A5 processor-based boards displaying HDMI video. Other industrial applications on display include a power supply temperature monitoring and cooling using an Atmel temperature sensor and an treadmill application featuring an Atmel | SMART SAMA5D4.

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SMART LIVING: As a leading provider of smart and securely connected solutions, this technology zone showcases next-generation applications of modern living.

Highlighting the latest innovations for your living room, the Smart Living technology zone will highlight a number of applications ranging from a low-power Bluetooth beacon to a digital temperature sensor, a ZigBee-based smart lighting with cryptographic security (ATSHA204), and a secure IoT camera system featuring Atmel’s newly announced elliptic curve network security chip, the ATECC508A. See Atmel’s recently launched SIGFOX IoT solution, powered by Atmel’s ATA8520, communicating to the cloud while transmitting metering values, alarm signals and more. The company will also be showcasing the Atmel SmartConnect family, leveraging ultra-low power secure, wireless connectivity. A number of applications will be demoed including a weight scale, door bell with camera, Wi-Fi connected speaker, motion sensors on the window, smart plug, light bulb and gateway connected via ZigBee technologies—all controllable through a smart, mobile device. A QTouch-based water level sensing application showcasing advanced HMI and sensing capability will also be exhibited, along with a display demonstrating the world’s lowest power capacitive touch surface. Other demonstrations powered by Atmel’s maXTouch technologies and Atmel AVR MCU solutions showcasing ultra-low power smart, connected devices will be available in this zone.

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CLOUD PARTNERS: Highlighting cloud platform partner solutions.

IoT requires a system-level solution encompassing the whole system, from the smallest edge/sensing node devices to the cloud. The company has partnered with best-in-class cloud partners that can support a variety of applications for both Tier-1 OEMs and smaller companies. Atmel has integrated the partners’ technology into the company’s cloud solutions framework adding the cloud platform functionality seamlessly to all of Atmel’s wireless MCU offerings, regardless of standards or transport technology. Come meet some of the cloud platform partner solutions from companies like PubNub, Proximetry and Arrayent that are available on Atmel wireless MCUs today.

POWERED BY ATMEL. Showcasing the latest gadgets and devices powered by Atmel technologies.

Highlighting the latest smartphones, tablets and wearables available today, everything from a wireless drive and narrative life logging camera to record your every step, to fitness bands, to Atmel’s latest MCU and touch technologies, will be on display. See ‘wear’ the market is headed next!

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MAKERS: From Maker space to market place, this technology pod highlights Atmel enabling unlimited possibilities.

The Maker space showcases the well-received Arduino Wi-Fi Shield which enables rapid prototyping of Internet of Things (IoT) applications on the Arduino platform, and will be featured to highlight its simplicity for the professional and Maker communities. The company will also display a number of Maker demonstrations including a remote-controlled Maker Robot powered by the Atmel | SMART SAM D21 will be displayed. “Mr. Abot” is controlled through an Android app and the communications driven through Atmel’s recently announced WINC1500 Wi-Fi solution.

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Additionally, Atmel’s resident security expert Kerry Maletsky will be presenting “Making IoT a Reality – Leveraging Hardware Security Devices” on February 25 from 12-12:30 pm CET (Session 09/I).

And for those of you waiting to see the one-and-only AVR Man, you’re in luck. The embedded community’s favorite superhero will be in attendance!

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