Tag Archives: OWOW

15 smart crowdfunding campaigns you may want to back this week

Every Friday, we’re taking a look at some of the smartest, most innovative projects that have caught our attention on Kickstarter and Indiegogo over the last seven days. 



This new breed of MIDI controllers empowers you to make digital music in a more fun and intuitive manner. OWOW is currently seeking $55,568 on Kickstarter.



This tabletop holographic platform converts digital content from any computer, tablet or smartphone into a 3D hologram. hplustech is currently seeking $40,296 on Kickstarter.



This pocket-sized device provides a personalized listening experience by mapping your sensitivity to different sounds and then adjusting accordingly. AUMEO is currently seeking $40,000 on Indiegogo.



This small gadget plugs into your vehicle’s OBD II port, enabling you to access a suite of apps from your mobile device. Vinli is currently seeking $75,000 on Indiegogo.



This $30 wearable band offers the same tracking functions as the major industry heavyweights — at a fraction of the cost. TRASENCE is currently seeking $12,000 on Kickstarter.



This all-in-one personal security companion combines a variety of features including an infrared alarm, a tracker, a smartphone lock, a motion detector, a UV monitor and more. AllBe1 is currently seeking $50,000 on Indiegogo.

Ola Fingerprint Smart Lock


This smart lock incorporates both Bluetooth 4.0 connectivity and capacitive fingerprint technology, making it not only keyless but phoneless as well. Ola is currently seeking $125,000 on Kickstarter.



This uber thin, practically invisible magnetic sensor can be placed on windows and doors, then notify you by smartphone if anything is left open or in the event of an intruder. Sensative is currently seeking $25,000 on Indiegogo.

Nikola Phone Case


This sleek, protective phone case extends your battery life by harvesting wasted RF energy. Nikola Labs is currently seeking $125,000 on Kickstarter.



This Internet of Things sensor platform is comprised of super lightweight, low-power modules with Arduino conformance. iProtoXi is currently seeking $56,000 on Indiegogo.



This colorful pod, which comes complete with a motherboard, an infrared controller, a speaker and microphone, is capable of controlling your smart home appliances through voice commands. LoveLinkU is currently seeking $10,000 on Kickstarter.



This e-ink display works like an electronic Post-it note by wirelessly connecting to any mobile or gateway device. Bill Saltzstein is currently seeking $75,000 on Indiegogo.



This smartphone-controlled mug lets you monitor the temperature of your drink, charge your handheld gizmos and gadgets, as well as take selfies with the mere press of a button. Yecup Technologies is currently seeking $40,000 on Indiegogo.



This intelligent, Arduino-based cap tracks liquid consumption and reminds you when to take a sip by syncing with your Fitbit dashboard. SmartCap is currently seeking $45,000 on Kickstarter.



This Arduino-compatible board comes with a 3.3V levelshifter for I2C, SIP and Serial SRAM, as well as a variety of sensors, Wi-Fi connectivity and a switchable power plug. BlueBerryE is currently seeking $1,693 on Kickstarter.

Did you happen to miss last week’s notable campaigns? If so, you can check them out here. Also, if your project is powered by Atmel MCUs and you’ve been featured on our blog, be sure to download the respective badges here for use in your ongoing marketing efforts. 

We Picked Atmel Rectangle_Yellow_updated_062315

OWOW launches a new breed of musical instruments

OWOW’s MIDI controllers empower everyone to make digital music in a fun and intuitive way.

Dutch design company OWOW has developed what they describe as a new breed of five musical instruments, each of which come in two different versions: an affordable bare circuit board and another housed in a high-end aluminum case. Both will link to any software and function as MIDI controllers.


You may recall The Netherlands-based crew from their recent project dubbed Booty Drum. A collaboration with Danish audio studio AIAIA, the team employed an Arduino and a set of accelerometers to record the shaking of one’s derriere and translate it into some slick beats. Now, the crew has returned with another impressive musical marvel.

As eluded to above, the small MIDI controllers come in two forms. First, the CRD model is a credit card-sized, barebones circuit board without a protective shell, while its encased DVC sibling resembles that of a much more finished product. As one would imagine, the basic version is a bit cheaper than the latter but does include 3D files for a compatible case should a Maker want to craft their own.


“Many music producers make their sounds with just a mouse and keyboard. We believe music shouldn’t be like programming code where you drown in the endless possibilities of your software. We made instruments that allow you to play your music on the computer instead of coding it, bringing back that unique human touch in your sound,” the team explains.

And so, OWOW’s latest lineup of sensors perform music based on the motions and drawings of its user to create unique beats and sounds in a much more intuitive, natural manner. Each of the instruments are “smartly built, but stupidly simple,” appealing to everyone from beginners to well-seasoned professionals. The devices, which work as MIDI controllers and are driven by ATmega32U4 MCUs, are compatible with nearly every kind of software (like Ableton, Fruity Loops, Logic, GargeBand, Reason and countless others) and automatically link with a computer or tablet without the need for drivers.


As for the family of instruments, these include:

  • Wob controls sounds and effects by moving the user’s hand closer or further away from the sensor, instantly creating sound through motion.
  • Wiggle assigns effects to three rotational axes and gives the users fingertips total musical control.
  • Drum triggers samples and sounds through air drumming, while sensitivity can be adjusted to match the strength of the beating.
  • Pads are comprised of four pressure sensitive drum pads in a super portable form factor.
  • Scan is a scanner that follows over a drawing and translates it into a unique piece of music.


“Our musical instruments empower you to create digital music with the same intuition, passion and fun as traditional instruments, but the benefits of working with your computer,” OWOW adds.

As the Maker Movement continues to take shape, a growing number of DIYers have creatively sought out new and exciting ways to produce music. Whether it’s tapping your upper thigh on the bus ride home from work, dipping some chicken nuggets into sauce during dinner or doing a little twerking in the club, the possibilities are truly endless. As to what’s next… your guess is as good as ours.

Want to become the next Timbaland and Pharrell? Head over to the project’s official Kickstarter page, where OWOW is currently seeking $55,568. Shipment is expected to get underway in February 2016.