Neobase is turning the concept of a social media upside down, shifting the balance of ownership, control and security back to users.
It’s nearly impossible to envision a time when social media didn’t exist. From how we receive our news to how we engage with friends and family, sites like Facebook and Twitter have truly revolutionized the way in which we interact with the world around us. Given our modern-day state of interconnectivity, it seems like just about everything we see, do and feel is shared online. However, as recent breaches have made apparent, do we truly know who has access to all of that content? Fortunately, the Neone crew has designed a solution that hopes to rid this problem.
Billed as the world’s first private network device, Neobase is an encrypted, cylindrical gadget that allows owners to create an online community that only they control. Sharing with friends and family is seamless as users decide exactly what to share and who to share it with. And unlike many services before, the unit doesn’t rely on the cloud. Instead, all posts, comments, links, photos and files shared are stored on a user’s Neobase. This keeps information protected as it never has to pass through a website, a third party vendor or the cloud — and theoretically, cuts out the middlemen. What’s more, an Atmel ATSHA204 crypto engine plays an integral role in establishing its secure architecture.
“This means that no one — not even us here at Neone — can know anything about you, your activities or what you share. Neone doesn’t host or operate your social network. You do,” the team writes.
Neobase’s plug-and-play functionality makes it easy to install and even easier to use. To get started, owners simply connect the device to their in-home network via Wi-Fi or Ethernet and begin assigning up to five family and friends as additional users. You can even connect with other Neobase users in the Neone Network if you choose.
As posts are created, users can pick and choose specific friends from their network that will be able to see the content and any links, photos and files associated with it. Neobase then syncs directly to the other Neobase units that information is being shared with, and only relays the specific content that has been selected.
Beyond that, the folks at Neone have developed the device so that, no matter where a user is located and how they are connected while on-the-go, the Neobase mobile app uses a fully-encrypted connection that links directly to their respective Neobase. Once again, no cloud required.
“The decentralized, peer-to-peer architecture of the Neone Network is a fundamental change in how your activities and information are stored and shared on the Internet, making it the heart of the Neobase’s security and privacy,” the team adds. “We’ve added additional security technology and encryption throughout the Neobase. Your computer or mobile device uses a secure SSH tunnel to connect to your Neobase and the Neone Network, which is much more secure than a browser with SSL.”
Given its sleek, polished white design and compact size (6″ tall with a diameter of 3.5” and weighs only 15 ounces), Neobase will be a welcomed, aesthetically-pleasing addition to any living room, office or dorm room. The device itself offers one Terabyte of storage and a USB port for expanding storage. The drive runs a customized version of Linux to support its social networking functions.
Sound like something you and your family would like to have? Neobase is currently live on Kickstarter, where its team is seeking $100,000. If all goes to plan, shipment is expected to begin by August 2015.