Tag Archives: Genuino

Arduino and Seeed Studio announce partnership at Maker Faire Shenzhen


Seeed Studio will manufacture and distribute Arduino LLC products using the new Genuino brand in Asia.


Back in May, Massimo Banzi took the Maker Faire Bay Area stage for the highly-anticipated “State of Arduino” address. During what was surely one of the most highly-anticipated sessions of the show, the Arduino co-founder announced a New York City manufacturing partnership with Adafruit, the availability of the Arduino Zero and Wi-Fi Shield 101, as well as the launch of a sister brand dubbed Genuino (“genuine” in Italian) for boards outside of the United States.

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One month later at Maker Faire Shenzhen, Banzi has returned with some other big news: He and Eric Pan, founder and CEO of Seeed Studio, have unveiled a strategic partnership between Arduino LLC and Seeed Studio. Similar to their collaboration with Adafruit here in America, Seeed Studio will manufacture and distribute Arduino LLC products using the new Genuino brand in China and other Asian markets.

“The new Genuino name certifies the authenticity of boards, in line with the open hardware and open source philosophy that has always characterized Arduino,” Banzi explains. “We are very excited to partner with Seeed Studio to manufacture our products in China. We’ve known and appreciated Seeed for years, we share the same values and I think they are one of the most forward looking companies in China.”

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As popular as Arduino has become throughout China, Banzi notes that the brand has been heavily used without permission. Fortunately, Genuino will allow the market to clearly identify which products are indeed authentic and contributing to the open source hardware process. The brand will still emulate the 8- and 32-bit chips that Makers have grown accustomed to over the years, such as the Uno (ATmega328) and Mega (ATmega2560), in a familiar teal and white color scheme.

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“Arduino is becoming a global language of making, we are proud to help provide Genuino branded localized products to carry on the conversation in China. Here we already have a huge Arduino user base and growing, it’s time to get us involved deeper with global ecosystem,” Pan added.

Genuino-branded products will be sold on Seeed’s store on Taobao and on Genuino’s official site in the near future.

Arduino announces availability dates for the Zero and Wi-Fi Shield 101


Massimo Banzi reveals a U.S. manufacturing partnership with Adafruit, a sister brand and the availability of its latest boards.


Earlier this afternoon, the one-and-only Massimo Banzi took the Maker Faire stage for the highly-anticipated “State of Arduino” address. Undoubtedly, all of us have seen the latest string of stories around the brand name and other challenges it has encountered with its former manufacturer. However, instead of focusing around its ongoing legal battle, the co-founder used the time to share a number of recent advancements to a jam-packed DIY crowd. These included a New York City manufacturing partnership with Adafruit, the launch of a sister brand dubbed Genuino (“genuine” in Italian) for boards outside of the United States, as well as the availability of the Arduino Zero and Wi-Fi Shield 101.

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“Adafruit and Arduino.cc have been working together on open-source software and hardware for almost 10 years in a variety of ways, this is expanded partnership and manufacturing is part of our collective goal to make the world a better place through the sharing of ideas, code and hardware with our communities,” Adafruit’s very own Limor Fried shared in response to the big news. “We’re currently manufacturing the [ATtiny85] Arduino GEMMA with Arduino.cc right here in New York City at the Adafruit factory, it instantly became a top seller and we’re looking forward to bringing our manufacturing expertise and processes to start shipping more versions and types of Arduinos right here from the USA as soon as possible.”

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As for the unveiling of the sister brand, Genuino, this enables “Team CC” to resume production of boards in all of its markets, and allows for more localized manufacturing. MAKE: Magazine’s Mike Senese notes that the new brand will still emulate the 8- and 32-bit chips that Makers have grown accustomed to over the years, such as a Genuino Uno in a familiar teal and white color scheme.

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What’s more, Makers will no longer have to wait for the release dates of both the Zero and Wi-Fi Shield 101 either. That’s because Banzi revealed that the Zero will be available as of June 9th, and the Wi-Fi 101 Shield not too far after on June 25th. Debuted back at last year’s Faire, the 32-bit board is based on an Atmel | SMART SAM D21 Cortex-M0+ MCU and boasts flexible peripherals along with Atmel’s Embedded Debugger (EDBG) to facilitate a full debug interface on the SAM D21 without requiring any supplemental hardware. Meanwhile, the Wi-Fi Shield 101 is powered by an ATWINC1500 wireless controller and protected with an ATECC108 crypto engine. This provides users with a simple extension that can be seamlessly connected to any Arduino to make way for high-performance, secure Wi-Fi connectivity.

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Banzi also touched upon a few other key announcements, like the first modular product produced in their Bangalore office, named Modulino, as well as a new set of online tools, known as Arduino Create, that will accelerate the building process for Makers by eliminating the need to switch between various resources.

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You can watch the presentation in its entirety below.