Tag Archives: Flic

Pizza delivery is only a button press away

Engineers and college students, rejoice! Takeout just got even easier.

Ordering late-night pizza is about to get a whole lot easier, thanks to Domino’s. Inspired by the Amazon Dash Button, the company has introduced what they’re calling The Easy Order system, which literally lets you summon delivery at the touch of a button.


This isn’t the first time Domino’s has thought outside the (pizza) box. If you recall back in 2013, the fast-food chain unveiled their plans around drone delivery, and earlier this year, joked about a futuristic driverless delivery vehicles for April Fools’. They’ve even opened up a tweet to eat campaign, which allows you to order via emojis on Twitter.

The technology behind the wireless button is provided by Flic, complete with a mini cardboard box, and enables you to order your favorite pie for delivery with just one press. The Easy Order unit pairs with an accompanying smartphone app over Bluetooth and then sends your desired pizza choice to your nearby Domino’s store.

Similar to Amazon Dash, all you need to do to get started is register on Domino’s website by inserting information such as your address, payment info, and preferred pizza on file — and voilà! Once you’ve sent your order, a red light will illuminate to inform you that your large mozz with meatball (or whatever you like) is on its way.


Currently, The Easy Order service is only limited to the UK, with the first batch being released in December as part of a social media-driven competition. A wider rollout is expected to begin sometime in February 2016.

Surely, this may not rank as the greatest use case of IoT technology; however, amid the hustle and bustle of our daily lives, it can certainly add a convenient factor. Are you ready for a lazier, more efficient way of ordering? If so, you can thank Domino’s. If you’re on a diet and trying to watch what you eat, we’re sorry. (Meanwhile, you can also check out how one Maker hacked his Amazon Dash Button for pizza delivery.)

Flic is a smart button that controls your favorite apps

Wouldn’t it be nice if there were an actual Staples Easy Button? Well, the team at Shortcut Labs may have devised the next best thing: Flic.


Flic is super simple, stylish and smart button that allows you to create a shortcut for up to three of your everyday tasks so that you no longer constantly need to reach for your device. And for those who are spooked at the mere thought of transitioning from a flip phone, the smart gizmo makes the functionalities of smartphone apps accessible to everyone — even your grandmother.

The quarter-sized button communicates with your mobile device through BLE. Once the Flic is set up and affixed to any surface, a user simply presses the button to carry out any programmed action without having to touch their phone. Think of the possibilities people! From remotely activating your camera, to snoozing your alarm, to blasting tunes, to taking the ultimate selfie, to texting loved ones, to even locating your smartphone when misplaced.


Driver safety also comes first with Flic. Rather than sifting through your pockets or gazing down into the crevices of your seats to locate your device, the button can perform its typical functions like launching a highlighted route or notifying your spouse that you’re leaving the office.

Flic can also serve as your lifeline in the case of an emergency. With just a single click, Flic can enable friends or family members to monitor your walk home via the phone’s GPS location, or more importantly, easily sound the alarm and send an S.O.S. alert.


Have a connected house? Flic lets users control each of their smart home units — including switching your Philips Hue lights on/off, warming the water on your Honeywell Evohome, or arming your SmartThings lock.

Flic works up to 150 feet away from your device, and will last up to five years or 60,000 clicks, whichever comes first. The project has currently garnered over $215,000 in pledges on Indiegogo, well over its initial goal of $80,000. Pending all goes well, the team anticipates units will ship by March 2015.