Tag Archives: Flic Button

Pizza delivery is only a button press away

Engineers and college students, rejoice! Takeout just got even easier.

Ordering late-night pizza is about to get a whole lot easier, thanks to Domino’s. Inspired by the Amazon Dash Button, the company has introduced what they’re calling The Easy Order system, which literally lets you summon delivery at the touch of a button.


This isn’t the first time Domino’s has thought outside the (pizza) box. If you recall back in 2013, the fast-food chain unveiled their plans around drone delivery, and earlier this year, joked about a futuristic driverless delivery vehicles for April Fools’. They’ve even opened up a tweet to eat campaign, which allows you to order via emojis on Twitter.

The technology behind the wireless button is provided by Flic, complete with a mini cardboard box, and enables you to order your favorite pie for delivery with just one press. The Easy Order unit pairs with an accompanying smartphone app over Bluetooth and then sends your desired pizza choice to your nearby Domino’s store.

Similar to Amazon Dash, all you need to do to get started is register on Domino’s website by inserting information such as your address, payment info, and preferred pizza on file — and voilà! Once you’ve sent your order, a red light will illuminate to inform you that your large mozz with meatball (or whatever you like) is on its way.


Currently, The Easy Order service is only limited to the UK, with the first batch being released in December as part of a social media-driven competition. A wider rollout is expected to begin sometime in February 2016.

Surely, this may not rank as the greatest use case of IoT technology; however, amid the hustle and bustle of our daily lives, it can certainly add a convenient factor. Are you ready for a lazier, more efficient way of ordering? If so, you can thank Domino’s. If you’re on a diet and trying to watch what you eat, we’re sorry. (Meanwhile, you can also check out how one Maker hacked his Amazon Dash Button for pizza delivery.)