Tag Archives: Embedded World

Day 2: Atmel @ Embedded World

Day 2 of Embedded World 2014 in Nuremberg, Germany has drawn to a successful close. Our jam-packed booth hosted numerous journalists, analysts and industry insiders throughout an exciting day.

Atmel’s booth was also the site of several technical sessions, including embedded Internet technologies, web services and cloud computing, intelligent lighting control networks and ultra-low power system design.

In addition, we showcased a plethora of demos, including a lighting system with secure communication and cryptographic information exchange, capacitive sensing with dual functionality per button, car access systems, embedded microprocessors based on the ARM Cortex core, a battery-powered drill and anti-cloning protection.

Stay tuned for more Atmel Embedded World 2014 updates!

We’ll be back tomorrow for Day 3 of Embedded World in Nuremberg, Germany.

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Atmel Studio 6.2 goes live in Nuremberg (EW 2014)

Atmel has rolled out Studio 6.2 for its ARM-based and AVR-powered MCUs. The latest version of the popular integrated development environment (IDE) boasts a number of new features, including support for the Atmel-ICE probe, which provides advanced programming and debug connectivity, as well as the ability to capture data trace information.

As Steve Pancoast, Atmel’s VP of Software & Tools notes, Atmel-ICE allows engineers and designers to more easily develop and debug applications in a single, integrated environment.

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Atmel’s Studio 6.2 also seamlessly integrates Percepio Trace, providing optimized insight into the run-time of embedded software with advanced trace visualization.

More specifically, Percepio Trace for Atmel Studio features control-flow trace (tasks and interrupts), custom data plots, application debug output, statistical code profiling, support for viewing MCU event counters and real-time operating system (RTOS) awareness. In addition to Percepio Trace, Atmel Studio 6.2 adds data breakpoints and live watch.

“With time-to-market pressures constantly increasing in today’s competitive market, advanced visualization support is a necessity,” explained Dr. Johan Kraft, CEO, Percepio AB.

“The integration of our Percepio Trace allows Atmel MCU designers to produce higher quality software in a shorter time and at a lower price point.”

Atmel’s Steve Pancoast expressed similar sentiments.

“With the increased complexity in today’s embedded designs, developers are differentiating their products through software and advanced peripherals. With Atmel’s latest Studio 6.2 version, we combine all the tools in a seamless, simple-to-use platform,” he said.

“As a leading provider of MCUs, we are committed to bringing an extensive and sophisticated eco-system to our software developers to ensure they have all the right tools to differentiate their products in this highly competitive market.”

Atmel 

Studio 6.2 can be downloaded here, free of charge.

Day 1: Atmel @ Embedded World (Part 2)

Atmel is currently showcasing a wide range of products at Embedded World 2014 in Nuremberg, Germany. Don’t forget to stop by and visit the official Atmel booth at Hall 4A/4A-220.

Note: This is part two of Day 1: Atmel @ Embedded World. Part one can be viewed here.

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Day 1: Atmel @ Embedded World (Part 1)

Atmel kicked off Day 1 of Embedded World with a media event on the train between Munich and Nuremberg.

It wasn’t long before Atmel’s booth, located in Hall 4A/4A-220, was also jam-packed with industry insiders, analysts and journalists who came to check out our recently launched products and extensive lineup of interactive demos.

To be sure, Atmel announced a slew of new products at the show including a SAMA5D3 Xplained board with Newwark element14, 6 new 4k-16k Flash devices for its flagship AVR Mega MCU family, an expanded SAM D Cortex M0+ portfolio, SmartConnect for the IoT, a low-power LIN System Basis Chip (SBC) and two new maXTouch touchscreen controllers.

In addition, Atmel announced the winners of its AVR Hero Design Contest: Sumit Grover, Juan Luis Gonzalez, Rahul Karr and Pamungkas Sumasta, who received the grand prize for his AVR-Arduino Inertial Mobile Phone Unit.

Tomorrow, Atmel’s low-power MCU Expert Bob Martin is scheduled to present “Differentiating and Optimizing for Static and Active Microcontroller Modes” during the hands-on workshop: “Applying Optimizing Techniques for Ultra-low Power Microcontrollers” (Class 07, Wednesday, February 26). In this 9:00 am – 5:00 pm CET day-long session, Martin will be presenting at 9:15 am CET. So be sure to stay tuned for more updates from Bits & Pieces! Note: Part two of this series can be viewed here.

Video: Atmel @ Embedded World (Day 0)



Atmel is at Embedded World 2014 in Nuremberg Germany, where the company has launched a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT).

Some of the new products, along with interactive demos, will be showcased on Days 1-3 of the show at the official Atmel booth located in Hall 4A / #4A-220. Exhibits and demos include:

  • Capacitive touch capability with Atmel’s QTouch technologies – Highlights various home appliances to demonstrate conductive immunity and moisture tolerance, along with an Xplained Pro board and capacitive touch extension board.
  • New ARM MCU solutions – A SAM4E data logger with signal processing based on Atmel’s ARM Cortex-M4 MCUs and a SAM D20 global positioning system tracker based on Atmel’s ARM Cortex-M0+ MCUs.
  • SAM A5 MPU applications – A new SAMA5D3 Xplained board, a low-cost ARM Cortex A5 processor kit, a smart thermostat, a home automation and smart fridge demo with a 7” capacitive touch panel.
  • 

Atmel’s Wi-Fi connectivity solutions – A Turtle Beach i60 headset and Roku 3 box used on a Vizio M-Series flat panel on display.
  • Atmel SmartConnect Integrates the company’s Wi-Fi technology with a Cortex M0+ core.
  • 
The new SAMR21 family of wireless MCUs (supported by the new SAMR21 Xplained PRO evaluation kits).
  • ZigBee and open-source 6LoWPAN solutions with cloud services.

Other notable demos include Ivee Sleek Wi-Fi, a voice-activated assistance for the home that helps manage and control connected devices without hands; a finger print, voice-search, secure Bluetooth / USB drive that displays passwords; a tiny automatic camera and app that boasts a searchable and shareable photographic memory and a 5mm x 5mm Cortex-A5 System on Module card. 

A polyphase smart e-metering board based on a dual ARM Cortex-M4 core system-on-chip with an integrated metrology AFE will also be on display in the booth.

Along with the new Atmel Studio 6.2 and Atmel-ICE, we will be demoing our latest integrated development platform and advanced debug probe. We will also be highlighting a new SAMA5D3 Xplained cost-effective kit based on the ARM Cortex-A5 processor MPU, as well as the new Xplained Mini ultra-low cost evaluation kit with an Atmel 8-bit AVR, low pin-count MCU for less than USD $10. 

In addition, we plan on hosting several Arduino board demonstrations based onAtmel MCUs for our Maker community.

And, by popular demand, Atmel will also be showcasing its advanced AvantCar demo, a next-generation automotive center console concept with curved touchscreens that illustrates the combined use of Atmel’s XSensemaXTouchQTouch and 8-bit AVR MCU technologies.

Meanwhile, Atmel’s low-power MCU Expert Bob Martin is scheduled to present “Differentiating and Optimizing for Static and Active Microcontroller Modes” during the hands-on workshop: “Applying Optimizing Techniques for Ultra-low Power Microcontrollers” (Class 07) on Wednesday, February 26. In this 9:00 am – 5:00 pm CET day-long session, Martin will be presenting at 9:15 am CET. Last, but certainly not least, Atmel will be announcing winners from its AVR Hero Design contest at the show.

Atmel announces Embedded World lineup



Next week, Atmel will be launching a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT) at Embedded World 2014 in Nuremberg, Germany.

Some of the new products, along with interactive demos, will be showcased at the official Atmel booth located in Hall 4A / #4A-220 and include:

Solutions in Embedded Processing

Solutions in Connectivity



  • World’s first highly integrated, ultra-low power Wi-Fi IoT module powered by Atmel’s Cortex M0+ MCUs.
  • Atmel’s SAMR21, a new family of Cortex M0+ based ultra-low power wireless microcontrollers targeting ZigBee and 6LoWPAN.
  • A new series of automotive LIN (local interconnect networking) SBC (system basis chip) solutions to better connect in-vehicle systems.

Solutions in Software and Tools

Atmel will also be launching the new Studio 6.2 integrated development platform (in beta), which features a new debug probe with advanced debugging to accelerate time-to-market. In addition, Atmel is slated to showcase various demos in the embedded processing, connectivity and software/tools segments, including:

  • Capacitive touch capability with Atmel’s QTouch technologies – Highlights various home appliances to demonstrate conductive immunity and moisture tolerance, along with an Xplained Pro board and capacitive touch extension board.
  • New ARM MCU solutions – A SAM4E data logger with signal processing based on Atmel’s ARM Cortex-M4 MCUs and a SAM D20 global positioning system tracker based on Atmel’s ARM Cortex-M0+ MCUs.
  • SAM A5 MPU applications – A new SAMA5D3 Xplained board, a low-cost ARM Cortex A5 processor kit, a smart thermostat, a home automation and smart fridge demo with a 7” capacitive touch panel.

Other notable demos include Ivee Sleek Wi-Fi, a voice-activated assistance for the home that helps manage and control connected devices without hands; a finger print, voice-search, secure Bluetooth / USB drive that displays passwords; a tiny automatic camera and app that boasts a searchable and shareable photographic memory and a 5mm x 5mm Cortex-A5 System on Module card. 

A polyphase smart e-metering board based on a dual ARM Cortex-M4 core system-on-chip with an integrated metrology AFE will also be on display in the booth.

For Connectivity

  • 

Atmel’s Wi-Fi connectivity solutions – A Turtle Beach i60 headset and Roku 3 box used on a Vizio M-Series flat panel on display.
  • Upcoming ultra-low power IoT module – Integrates the company’s Wi-Fi technology with a Cortex M0+ core. We will be showcasing the latest Xplained PRO Starter demo kit using this soon-to-be-announced Wi-Fi IoT module.
  • 

The new SAMR21 family of wireless MCUs (supported by the new SAMR21 Xplained PRO evaluation kits) – Ideal as a platform for evaluating and developing the SAMR21 wireless MCUs.
  • ZigBee and open-source 6LoWPAN solutions with cloud services.


For Software and Tools



Along with the new Atmel Studio 6.2 and Atmel-ICE, we will be demoing our latest integrated development platform and advanced debug probe. We will also be highlighting a new SAMA5D3 Xplained cost-effective kit based on the ARM Cortex-A5 processor MPU, as well as the new Xplained Mini ultra-low cost evaluation kit with an Atmel 8-bit AVR, low pin-count MCU for less than USD $10. 

In addition, we plan on hosting several Arduino board demonstrations based on Atmel MCUs for our Maker community. And, by popular demand, Atmel will also be showcasing its advanced AvantCar demo, a next-generation automotive center console concept with curved touchscreens that illustrates the combined use of Atmel’s XSense, maXTouch, QTouch, and 8-bit AVR MCU technologies.

Meanwhile, Atmel’s low-power MCU Expert Bob Martin is scheduled to present “Differentiating and Optimizing for Static and Active Microcontroller Modes” during the hands-on workshop: “Applying Optimizing Techniques for Ultra-low Power Microcontrollers” (Class 07) on Wednesday, February 26. In this 9:00 am – 5:00 pm CET day-long session, Martin will be presenting at 9:15 am CET. Last, but certainly not least, Atmel will be announcing winners from its AVR Hero Design contest at the show.