Tag Archives: CES 2014

Video: Atmel’s AvantCar demo

Earlier this month, Atmel debuted its AvantCar concept at CES 2014 in Las Vegas. The fully functional console features two large curved touchscreen displays – without mechanical buttons. 

Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console.

This includes global navigation system (GPS), car thermostat, audio controls for a radio or media player, seat controls and more. AvantCar also allows drivers to personalize their in-vehicle environment using advanced touch capabilities and LIN connectivity system to control ambient lighting.

According to Atmel Marketing Director Stephan Thaler, AvantCar successfully demonstrates the future of human machine interface (HMI) in upcoming vehicles. Indeed, next-generation automotive designs will be influenced by a wide range of trends in the consumer market such as slick and curved centerstack designs, as well as customization by appearance, color, navigation and interaction with a smartphone or tablet.

Atmel offers a number of comprehensive platforms and solutions to address the current and future requirements of a modern in-vehicle human-machine interface (HMI). However, the AvantCar Centerstack demo is the company’s first fully functional concept showcasing groundbreaking solutions within the automobile.

 To be sure, AvantCar is powered entirely by Atmel technology, including maXTouch (two touchscreens), XSense (curved panel design), QTouch (touch buttons and sliders), dedicated algorithms running on Atmel touch chips and microcontrollers (proximity detection), as well as LIN-based ambient lighting control.

Interested in learning more about Atmel’s AvantCar demo? You can check out our in-depth article on the subject here.

Video Diary 2: Atmel @ CES 2014



Atmel-powered products took center stage at CES this year, as conference attendees checked out the latest devices and platforms for MakerSpaces, garages and living rooms.

Atmel also unveiled and showcased a number of new products at CES 2014, including the AvantCar console concept, ARM-based SAM G lineup, the second-gen maXStylus and a low-cost ZigBee Gateway.

As you can see, Atmel’s various technology zones attracted quite a bit of attention, especially the company’s MakerSpace which was well-stocked with Arduino boards, 3D printers and other Atmel-powered devices.



Arduino co-founder Massimo Banzi even stopped by for a chat to talk about the Atmel-based boards, while a MakerBot rep discussed the advantages of using Atmel microcontrollers and microprocessors in the company’s 3D printers. 

Watch the videos above and make sure to check out part one of our video diary here, as well as our CES 2014 pictures here and here.

AutomoBlog features Atmel’s AvantCar concept

Earlier this week, Atmel showcased its AvantCar curved touch screen console concept at CES 2014 in Las Vegas. As Atmel Marketing Director Stephan Thaler notes, the exhibit demonstrates the future of human machine interface (HMI) in upcoming vehicles. 

Indeed, the fully functional console features two large curved touchscreen displays – without mechanical buttons. Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console.

Atmel’s CES 2014 AvantCar demo was covered by a number of publications and journalists during the show, including Chris Nagy of AutomoBlog.

“No longer accepting that a touch interface or screens must be flat, convex and concave shapes could be commonplace. The majority of devices [at CES 2014] showing off curved displays are smartphones and televisions. However, one company at CES is marketing the potential of curved touch controls in future automotive interiors,” writes Nagy.

“Atmel has brought an array of ideas purposing to change the way driver’s interact with their cars. Exhibited on their AvantCar concept, Atmel’s high-tech interior features reveal several advancements meant to make the interaction with vehicle controls more natural and attractive. While Atmel’s local interconnect networking systems will probably appeal fascinating to automotive engineers, a large touchscreen with an ultra sensitive, high response rate exhibited within the AvantCar’s center console can easily entice the broad audience of gadget-loving motorists.”

In his AvantCar article, Nagy also highlights the importantl role Atmel’s XSense technology plays in the demo and beyond.

“Employing a surface utilizing metal mesh technology, the XSense touch sensor residing inside an automobile could greatly contribute to sound ergonomics and interior style,” says Nagy.

“Perhaps the first spot coming to mind for the use of Atmel’s XSense technology would be creating curved vehicle infotainment displays operating on MyFord Touch or the systems related to newly-announced Android-based consoles.”

As the journalist points out, XSense offers a stylish, viable alternative to mechanical switches, knobs and buttons found in almost every modern vehicle interior.

“On future vehicles, windows, door locks and climate controls could potentially be operated through touch with XSense. Who knows, maybe the steering wheel could also be replaced with a wheel-like touch sensor on a future car,” he adds.

“Atmel champions the longevity and weatherproof of the XSense touch sensor as being beneficial for applications within future vehicle interiors. The wide-scale possibilities of curved touch sensors will also serve as a blessing to the interior stylists for major auto companies as a full-range of shapes can be presented in a cutting-edge fashion.”

Atmel @ CES 2014: Days 2 & 3 in pictures

Atmel unveiled and showcased a number of new products at CES 2014, including the AvantCar console concept, ARM-based SAM G lineup, the second-gen maXStylus and a low-cost ZigBee Gateway.

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As you can see in the pictures below, Atmel’s various technology zones attracted quite a bit of attention from conference attendees, especially the company’s MakerSpace which was well-stocked with Arduino boards, 3D printers and other Atmel-powered devices.

 As MakeZine’s Mike Senese notes, Atmel’s tricked-out CES 2014 MakerSpace illustrates just how mainstream the Maker Movement has become.

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“Atmel has typically focused on the microcontrollers and components inside many consumer devices, a role that puts them squarely in CES territory. They also provide the processor inside most Arduino boards, connecting them closely with the world of making,” writes Senese.

 “Promising new low-cost Arduino-based development boards, as well as a nation-wide education tour for 2014, Atmel is staying firmly connected to Makers.”

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A closer look at Atmel’s AvantCar concept



Earlier this month, Atmel debuted its AvantCar concept at CES 2014 in Las Vegas. The fully functional console features two large curved touchscreen displays – without mechanical buttons. 

Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console.

This includes global navigation system (GPS), car thermostat, audio controls for a radio or media player, seat controls and more. AvantCar also allows drivers to personalize their in-vehicle environment using advanced touch capabilities and LIN connectivity system to control ambient lighting.

According to Atmel Marketing Director Stephan Thaler, AvantCar successfully demonstrates the future of human machine interface (HMI) in upcoming vehicles. Indeed, next-generation automotive designs will be influenced by a wide range of trends in the consumer market such as slick and curved centerstack designs, as well as customization by appearance, color, navigation and interaction with a smartphone or tablet.

Atmel offers a number of comprehensive platforms and solutions to address the current and future requirements of a modern in-vehicle human-machine interface (HMI). However, the AvantCar Centerstack demo is the company’s first fully functional concept showcasing groundbreaking solutions within the automobile.

To be sure, AvantCar is powered entirely by Atmel technology, including maXTouch (two touchscreens), XSense (curved panel design), QTouch (touch buttons and sliders), dedicated algorithms running on Atmel touch chips and microcontrollers (proximity detection), as well as LIN-based ambient lighting control.

Let’s take a closer look at the above-mentioned technology behind the concept.

maXTouch

Atmel’s maXTouch lineup is qualified for various automotive applications, including in-vehicle touchscreens and touchpads.

maXTouch supports screens and pads from 2 inches up to 12 inches in size and is ideally suited for center stack displays as well as navigation systems, radio human-machine interfaces (HMIs) and rear seat entertainment systems. In addition, maXTouch devices provide unlimited touch identification, fast response time, precise operation and low power consumption for touch-based designs.

XSense



Atmel’s XSense touch sensors open a new world of possibilities for touch-based products. A highly flexible film, XSense sensors can be used on curved surfaces and edges, facilitating the design of futuristic in-vehicle touchscreens and surfaces. XSense also enables the replacement of mechanical switches or rotary knobs on a curved centerstack surface with more reliable, moisture-resistant, touch-based buttons.

QTouch


Atmel’s QTouch library makes it easy for developers to embed capacitive-touch button, slider, wheel and proximity functionality in microcontroller applications.

The library facilitates the design of touch panels in the centerstack, as well as overhead or door panels. Plus, the royalty-free QTouch Library offers several files for each device, while supporting a number of touch channels – enabling both flexibility and efficiency in touch applications. In addition, Atmel provides a number of fixed-function products from 1 to 48 channels, with some of them qualified for the automotive market.

Automotive-qualified mcirocontrollers



New automotive functions require local intelligence and control, which can be optimized by the use of small, powerful microcontrollers.

In conjunction with a corresponding touch library, Atmel’s automotive-qualified MCUs are ideal for driving new and futuristic capacitive-based control panels in current and future cars.

LIN-based ambient lighting control



We offer LIN-related products at all integration levels – from simple transceiver ICs to complex system basis chips (SBC), along with system-in-package solutions such as the Atmel AVR ATA664251 for ambient lighting control.

Interested in learning more? You can check out Atmel’s extensive automotive portfolio here.

Video: Making goes mainstream at CES 2014



Writing for Makezine, Mike Senese says Atmel’s tricked-out CES 2014 MakerSpace illustrates just how mainstream the Maker Movement has become.

“Atmel has typically focused on the microcontrollers and components inside many consumer devices, a role that puts them squarely in CES territory,” Senese explains.

“They also provide the processor inside most Arduino boards, connecting them closely with the world of making.”

As Senese notes, Atmel MCU Applications Manager Bob Martin is one of the architects of the company’s CES 2014 MakerSpace, which is tastefully decorated with brown pegboard and well-stocked with a plethora of hand tools.

“With a variety of various Arduino-compatible boards, including the environmental sensing Smart Citizen, as well as various build projects like Martin’s obstacle-avoiding Hexbug hack, the area highlights how attractive making has become as a consumer endeavor,” Senese adds.

“Promising new low-cost Arduino-based development boards, as well as a nation-wide education tour for 2014, Atmel is staying firmly connected to Makers.”

Video Diary: Atmel @ CES 2014

It’s day two of CES 2014! Atmel is showcasing a number of devices, technologies and platforms for MakerSpaces, garages and living rooms. Check out the videos below to see what we’ve been up to!

Atmel tech reps at CES 2014 talk microcontrollers (MCUs), autotmotive technology, Arduino, Makers, biometric security, encryption, key fobs, tablets, 3D printers and medical devices.

Atmel is at the heart of the DIY Maker community – powering nearly every desktop 3D printer and Arduino board on the market today, along with a number of wearable platforms and devices. In this video, we interview a wide range of personalities about the rapidly growing movement, including Atmel’s Reza Kazerounian, Matt Richardson of Make Magazine and Michael Shiloh of Arduino.

Atmel’s latest touch solutions explained at CES 2014.

Atmel’s Bob Martin, Manager, MCU Central Applications Group, talks about the evolution of CES over the years, with a specific emphasis on the DIY Maker community.

Atmel Community Manager, Sylvie Barak, welcomes you to 3D print your ideas at CES 2014. Tweet #AtmelCES and come on by MP25958.

An inside look at 3D printing with the Atmel-powered MakerBot Replicator 2 at CES 2014. Tweet #AtmelCES.

After a long day at CES 2014 this on/off (0/1?) demo was pretty addictive – providing hours of endless entertainment for our tired crew.

Atmel’s AvantCar console is on VentureBeat


VentureBeat’s Dean Takahashi recently interviewed Atmel’s Stephan Thaler about the company’s AvantCar curved touch screen console. The futuristic concept is currently being showcased at CES 2014 in Las Vegas.


As Thaler notes, Atmel’s vision includes curved displays with no mechanical buttons. The primary challenge? Making everything easy to operate and noticeable – without distracting the driver. Indeed, consumers are accustomed to the responsive touchscreens on their smartphones and tablets, expecting the same rich experience from the screens in their cars.

“We’ve tried to look into the future of the human-car interface,” said Thaler.

Nevertheless, many cars on the road are still equipped with old resistive touchscreens — if they have the devices at all. These screens are fairly slow to respond and are considered inaccurate compared to capacitive touchscreens on smartphones. 

In sharp contrast, Atmel’s AvantCar concept is built around a fully functional center console consisting of two large curved touchscreen displays with no mechanical buttons and a slot for docking smartphones.

One screen features a navigation map, while another offers capacitive touch buttons and sliders. However, both the primary and secondary screens are capable of displaying a wide range of data from various systems, including GPS navigation, thermostat, audio controls, seat controls and more.

AvantCar also allows drivers to personalize their internal vehicle environment (ambient lighting) via advanced touch capabilities and the automotive local interconnect network (LIN) connectivity system.

The entire AvantCar center console is powered by Atmel technology, including the XSense touch sensormaXTouch controller and QTouch, as well as automotive-qualified MCUs and LIN drivers for the ambient lighting control in the demonstrator.

“Atmel’s AvantCar is designed to show an avant-garde concept of what future car center consoles are likely to look like and how responsive they will be to a driver’s touch using advanced HMI interfaces,” added Thaler. “We are pioneering new ground with our technologies for the automotive segment and are thrilled to add more focus in this area for the upcoming years.”

The demo – designed in in conjunction with Germaneers GmbH – can be seen at Atmel’s Meeting Room #MP25958 located in the Lower Level of the South Hall at the Las Vegas Convention Center. Please contact pr@atmel.com to schedule an appointment.



Interested in learning more? You can check out Atmel’s Bits & Pieces AvantCar blog post here.

Atmel @ CES 2014: Day 1 in pictures

Atmel is showcasing its cutting-edge technology powering the latest devices in living rooms, garages and Makerspaces.

As you can see in the pictures below, Atmel’s technology zones are filled with CES attendees who visited our booths to see the hottest smartphones, tablets, Ultrabooks, smart TVs, gaming, lighting and thermostats – all powered by Atmel’s latest innovations.

We’re also showcasing AvantCar, the industry’s first futuristic touch-centric curved automotive console powered by Atmel’s XSense and maXTouch, as well as Atmel’s ZigBee Light demo.

Since Atmel is at the heart of the DIY Maker community, we are hosting a MakerSpace at CES 2014 with Arduino boards, 3D printers and the latest DIY creations based on Atmel AVR and ARM-based MCUs.

So be sure to stop by our various technology zones and say hello!

Video: Atmel’s Bob Martin talks CES and Makers




Atmel MCU Applications Manager Bob Martin recently went on camera in Las Vegas to discuss the evolution of CES over the years, with a specific emphasis on the Maker Movement and DIY community.

As we’ve previously discussed on Bits & Pieces, Atmel’s 8- and 32-bit microcontrollers have been the MCUs of choice for Arduino since the boards first hit the streets for DIY Makers way back in 2005.

Another cool Maker technology to surface in recent years is 3D printing, an industry expected to be worth at least $3 billion by 2016. We are at the center of the 3D printing revolution, as almost every major desktop 3D printer on the market today is based on Atmel silicon.

In addition, Atmel powers a number of wearable tech platforms for Makers and engineers, such as Adafruit’s Gemma, Trinket and FLORA.

Wearable tech also ties into the Internet of Things (IoT), which refers to a future world where all types of electronic devices link to each other via the Internet. Today, it’s estimated that there are nearly 10 billion devices in the world connected to the Internet, a figure expected to triple to nearly 30 billion devices by 2020.

As Gartner notes, 50% of companies expected to help build the rapidly evolving Internet of Things have yet to coalesce. This is precisely why Atmel views the Maker Movement as one of the primary tech incubators for future IoT companies and devices, many of which will undoubtedly use Atmel microcontrollers (MCUs) to power their respective platforms.