Tag Archives: Cambridge

The ARM-Atmel Churchill Club connection

Early this morning, journalists, analysts and industry watchers gathered at the Churchill Club in San Francisco to discuss cross-industry collaboration between ARM and its extensive network of partners.

Collaboration is often easier to talk about than achieve in Silicon Valley, yet ARM has been incredibly successful with its licensing model, generating an ecosystem that spans multiple industries and spaces – including the incredibly lucrative mobile market.

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“ARM is in a fantastic state of health. Of course there are lots of challenges ahead, but we are confident our open partnership model is the way forward,” said incoming CEO Simon Segars.

“We have always thrived on a culture of collaboration from the very beginning, an attitude which has only increased with the rise of the Internet and social networking.”

Segars also noted that ARM had begun as a small start-up in a converted farmhouse with a limited budget.

“From the start, we knew we couldn’t do everything ourselves, and needed partners to make it work,” he said. “So we have always worked very closely with people from various industries.”

Clearly, ARM’s strategy has paid off over the years, as the Cambridge-based company has built up an impressive portfolio of collaborative IP projects with a number of industry heavyweights.

One example of close collaboration with ARM is the use of the company’s architecture in a number of Atmel microcontrollers, including the recently launched SAM4E and SAMA5D3.

As previously discussed on Bits and Pieces, the SAM4E is based on ARM’s high-performance 32-bit Cortex-M4 RISC processor with a floating point unit (FPU). It runs at a maximum speed of 120MHz and features up to 1024KB of Flash, 2KB of cache memory and up to 128KB of SRAM. Meanwhile, the SAMA5D3 is built around ARM’s Cortex-A5 processor, operating at up to 536MHz (850DMIPS) at under 200mW.

There are obviously many more examples of collaboration between Atmel and ARM which can be found here.