Tag Archives: AvantCar

Atmel to showcase smart and securely connected solutions at Embedded World 2015


Demonstrations to showcase Atmel | SMART and Atmel AVR MCUs and MPUs highlighted in a variety of technology zones.


In a matter of days, Atmel will be showcasing a number of smart and securely connected solutions that will power next-generation Internet of Things (IoT) applications at Embedded World 2015 held in Nuremberg, Germany, February 24-27. These demos will be available in the company’s booth located in Hall 4A / Booth 4-230.

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To better illustrate Atmel’s broad portfolio of IoT solutions, the demonstrations will be highlighted in several technology zones.

AUTOMOTIVE: As a leader in local interconnect networking (LIN) and automotive touch, Atmel is enabling smart, connected vehicles.

Atmel’s automotive technology pod will showcase the company’s broad automotive product portfolio for car access systems, networking, drivers, Ethernet Audio/Video Bridging (AVB), and the future of human machine interface (HMI) in next-generation center consoles. By popular demand, Atmel will also be showcasing its next-generation AvantCar concept demo, a host of passive entry car access solutions using Atmel’s latest and highly secure products, including AES encryption 125kHz LF and and RF technologies, along with its popular maXTouch and QTouch capacitive touch solutions. The Atmel | SMART SAM V71 ARM Cortex-M7-based MCU will also be highlighted in an automotive application to deliver the world’s highest performance Cortex-M-based Flash MCU, along with an automotive touch application powered by Atmel’s recently launched Touch Controller solution. And, a demonstration running Audioweaver from DSPConcepts showcasing the SAM V71 ARM Cortex-M7 processor-based MCU will also be exhibited in this zone.

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INDUSTRIAL: Atmel provides leading-edge MCU- and MPU-based solutions for the smart, industrial market.

In the industrial technology pod, Atmel will showcase a variety of smart, secure and connected solutions for the industrial market powered by Atmel | SMART solutions including an Ultra home automation and smart fridge application running on the SAMA5D4 Xplained, and Atmel | SMART ARM Cortex-A5 processor-based boards displaying HDMI video. Other industrial applications on display include a power supply temperature monitoring and cooling using an Atmel temperature sensor and an treadmill application featuring an Atmel | SMART SAMA5D4.

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SMART LIVING: As a leading provider of smart and securely connected solutions, this technology zone showcases next-generation applications of modern living.

Highlighting the latest innovations for your living room, the Smart Living technology zone will highlight a number of applications ranging from a low-power Bluetooth beacon to a digital temperature sensor, a ZigBee-based smart lighting with cryptographic security (ATSHA204), and a secure IoT camera system featuring Atmel’s newly announced elliptic curve network security chip, the ATECC508A. See Atmel’s recently launched SIGFOX IoT solution, powered by Atmel’s ATA8520, communicating to the cloud while transmitting metering values, alarm signals and more. The company will also be showcasing the Atmel SmartConnect family, leveraging ultra-low power secure, wireless connectivity. A number of applications will be demoed including a weight scale, door bell with camera, Wi-Fi connected speaker, motion sensors on the window, smart plug, light bulb and gateway connected via ZigBee technologies—all controllable through a smart, mobile device. A QTouch-based water level sensing application showcasing advanced HMI and sensing capability will also be exhibited, along with a display demonstrating the world’s lowest power capacitive touch surface. Other demonstrations powered by Atmel’s maXTouch technologies and Atmel AVR MCU solutions showcasing ultra-low power smart, connected devices will be available in this zone.

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CLOUD PARTNERS: Highlighting cloud platform partner solutions.

IoT requires a system-level solution encompassing the whole system, from the smallest edge/sensing node devices to the cloud. The company has partnered with best-in-class cloud partners that can support a variety of applications for both Tier-1 OEMs and smaller companies. Atmel has integrated the partners’ technology into the company’s cloud solutions framework adding the cloud platform functionality seamlessly to all of Atmel’s wireless MCU offerings, regardless of standards or transport technology. Come meet some of the cloud platform partner solutions from companies like PubNub, Proximetry and Arrayent that are available on Atmel wireless MCUs today.

POWERED BY ATMEL. Showcasing the latest gadgets and devices powered by Atmel technologies.

Highlighting the latest smartphones, tablets and wearables available today, everything from a wireless drive and narrative life logging camera to record your every step, to fitness bands, to Atmel’s latest MCU and touch technologies, will be on display. See ‘wear’ the market is headed next!

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MAKERS: From Maker space to market place, this technology pod highlights Atmel enabling unlimited possibilities.

The Maker space showcases the well-received Arduino Wi-Fi Shield which enables rapid prototyping of Internet of Things (IoT) applications on the Arduino platform, and will be featured to highlight its simplicity for the professional and Maker communities. The company will also display a number of Maker demonstrations including a remote-controlled Maker Robot powered by the Atmel | SMART SAM D21 will be displayed. “Mr. Abot” is controlled through an Android app and the communications driven through Atmel’s recently announced WINC1500 Wi-Fi solution.

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Additionally, Atmel’s resident security expert Kerry Maletsky will be presenting “Making IoT a Reality – Leveraging Hardware Security Devices” on February 25 from 12-12:30 pm CET (Session 09/I).

And for those of you waiting to see the one-and-only AVR Man, you’re in luck. The embedded community’s favorite superhero will be in attendance!

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Day 1: Atmel @ Electronica 2014

Day 1 of Electronica 2014 in Munich, Germany has drawn to a successful close. Surely enough, it didn’t take long before the Atmel booth — located in Hall A5, #542 — was jam-packed, hosting countless engineers, designers, partners and industry insiders throughout an exciting nine hours.

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While at the booth, visitors had the opportunity to check out a plethora of our recently launched products like the new megaAVR family, the super low power Atmel | SMART SAM L21, the QTouch Safety Platform and our fourth generation LIN device, as well as an extensive lineup of interactive demos ranging from CryptoAuthentication to the futuristic AvantCar center console concept.

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In addition to an assortment of IoT solutions, Atmel’s AVR Hero Design Contest winner Pamungkas Sumasta was on hand showing off the latest rendition of the award-winning, all-in-one Phoenard platform — which is slated to hit Kickstarter later this week.

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Heading to Messe Münche later this week? Learn more about all the tech you can expect to see here. Meanwhile, stay tuned for more on Bits & Pieces for updates from the show floor, and be sure to follow along with all the real-time happenings on Twitter!

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Smart car tech shifts IoT boundaries

For the automotive industry, the emergence of the rapidly evolving Internet of Things (IoT) constitutes a disruptive and transformative environment.

According to ABI Research and practice director Dominique Bonte, this trend is characterized primarily by value chain and business model upheaval, as well as a ‘collaborate or die’ ecosystem friction reality prompting it to redefine and reinvent itself in order to capitalize on the huge opportunities in the new IoT economy.

“The absorption of the automotive industry in the wider IoT is driven by new connected car use cases such as EVs as a mobile grid and vehicles used as delivery locations,” he explained.

“As this IoT revolution unfolds, automotive innovation and value creation will be shifting to the boundaries with other verticals such as home automation, smart grids, smart cities, healthcare and retail.”

Indeed, vehicle-to-Infrastructure (V2I) and Vehicle-to-Retail (V2R) are projected to be the dominant segments with respectively 459 and 406 million vehicles featuring smart car IoT applications by 2030, followed by V2H (Vehicle-to-Home) and V2P (Vehicle-to-Person) with 163 and 239 million vehicles respectively. Meanwhile, Vehicle-to-Grid (V2G) services will be offered on 50 million vehicles in 2030.

“However, in order to fully unlock the automotive IoT potential it will be critical to address a wide range of barriers including security, safety, regulation, lack of cross industry standards, widely varying industry dynamics and lifecycles and limited initial addressable market sizes,” Bonte added.

Atmel announces Embedded World lineup



Next week, Atmel will be launching a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT) at Embedded World 2014 in Nuremberg, Germany.

Some of the new products, along with interactive demos, will be showcased at the official Atmel booth located in Hall 4A / #4A-220 and include:

Solutions in Embedded Processing

Solutions in Connectivity



  • World’s first highly integrated, ultra-low power Wi-Fi IoT module powered by Atmel’s Cortex M0+ MCUs.
  • Atmel’s SAMR21, a new family of Cortex M0+ based ultra-low power wireless microcontrollers targeting ZigBee and 6LoWPAN.
  • A new series of automotive LIN (local interconnect networking) SBC (system basis chip) solutions to better connect in-vehicle systems.

Solutions in Software and Tools

Atmel will also be launching the new Studio 6.2 integrated development platform (in beta), which features a new debug probe with advanced debugging to accelerate time-to-market. In addition, Atmel is slated to showcase various demos in the embedded processing, connectivity and software/tools segments, including:

  • Capacitive touch capability with Atmel’s QTouch technologies – Highlights various home appliances to demonstrate conductive immunity and moisture tolerance, along with an Xplained Pro board and capacitive touch extension board.
  • New ARM MCU solutions – A SAM4E data logger with signal processing based on Atmel’s ARM Cortex-M4 MCUs and a SAM D20 global positioning system tracker based on Atmel’s ARM Cortex-M0+ MCUs.
  • SAM A5 MPU applications – A new SAMA5D3 Xplained board, a low-cost ARM Cortex A5 processor kit, a smart thermostat, a home automation and smart fridge demo with a 7” capacitive touch panel.

Other notable demos include Ivee Sleek Wi-Fi, a voice-activated assistance for the home that helps manage and control connected devices without hands; a finger print, voice-search, secure Bluetooth / USB drive that displays passwords; a tiny automatic camera and app that boasts a searchable and shareable photographic memory and a 5mm x 5mm Cortex-A5 System on Module card. 

A polyphase smart e-metering board based on a dual ARM Cortex-M4 core system-on-chip with an integrated metrology AFE will also be on display in the booth.

For Connectivity

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Atmel’s Wi-Fi connectivity solutions – A Turtle Beach i60 headset and Roku 3 box used on a Vizio M-Series flat panel on display.
  • Upcoming ultra-low power IoT module – Integrates the company’s Wi-Fi technology with a Cortex M0+ core. We will be showcasing the latest Xplained PRO Starter demo kit using this soon-to-be-announced Wi-Fi IoT module.
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The new SAMR21 family of wireless MCUs (supported by the new SAMR21 Xplained PRO evaluation kits) – Ideal as a platform for evaluating and developing the SAMR21 wireless MCUs.
  • ZigBee and open-source 6LoWPAN solutions with cloud services.


For Software and Tools



Along with the new Atmel Studio 6.2 and Atmel-ICE, we will be demoing our latest integrated development platform and advanced debug probe. We will also be highlighting a new SAMA5D3 Xplained cost-effective kit based on the ARM Cortex-A5 processor MPU, as well as the new Xplained Mini ultra-low cost evaluation kit with an Atmel 8-bit AVR, low pin-count MCU for less than USD $10. 

In addition, we plan on hosting several Arduino board demonstrations based on Atmel MCUs for our Maker community. And, by popular demand, Atmel will also be showcasing its advanced AvantCar demo, a next-generation automotive center console concept with curved touchscreens that illustrates the combined use of Atmel’s XSense, maXTouch, QTouch, and 8-bit AVR MCU technologies.

Meanwhile, Atmel’s low-power MCU Expert Bob Martin is scheduled to present “Differentiating and Optimizing for Static and Active Microcontroller Modes” during the hands-on workshop: “Applying Optimizing Techniques for Ultra-low Power Microcontrollers” (Class 07) on Wednesday, February 26. In this 9:00 am – 5:00 pm CET day-long session, Martin will be presenting at 9:15 am CET. Last, but certainly not least, Atmel will be announcing winners from its AVR Hero Design contest at the show.

125 new core 32-bit MCU products in 2013

Did you know that Atmel introduced over 125 new core 32-bit microcontroller products during 2013? 

Specifically, we launched a new family of ARM Cortex-M4-based ultra-low power microcontrollers for sensor hub and battery-operated consumer applications.

In addition, the company expanded its family of ARM Cortex-A5 microprocessors with smaller packaging and extended temperature range for wearables, industrial, automotive and medical applications.

Meanwhile, Windows 8.1 designs featuring Atmel’s flagship maXTouch included the ASUS Vivo Tab Note 8, Toshiba Encore WT8, Nokia’s Lumia 2520, HP Omni 10 5600us tablet, HP EliteBook Revolve 810 G2, Lenovo ThinkPad 8, LG Electronics Tab-Book H160 and Z160.

Additional milestones?

  • Turtle Beach selected Atmel’s ultra-low power Wi-Fi system-on-chip solution for the i60 and Z300 EarForce media headset products.
  • maXTouch chosen for Sony’s new PlayStation 4.
  • New Samsung Smart TV remote control touch powered by maXTouch.
  • Atmel’s AvantCar concept, a futuristic automotive center console featuring maXTouch, XSense, LIN transceivers and 8-bit AVR microcontrollers, showcased at CES 2014.

Plus, Atmel’s next-gen XSense is currently shipping in both the HP Omni 10 5600us tablet and HP EliteBook Revolve 810 G2. As we’ve previously reported on Bits & Pieces, touch screen developer Carclo recently told the Yorkshire Post it is well positioned to meet the requirements for the expected ramp up in XSense.

This week, Carclo confirmed “Atmel’s growth expectations and increase in customer design activity in its XSense business” was positive news for its Inkjet Technology business, which provides the coated film technology.

Atmel’s XSense can perhaps best be described as a high-performance, highly flexible touch sensor which allows engineers to design devices with curved surfaces and functionality along product edges. Based on a proprietary roll-to-roll metal mesh technology, XSense touch sensors provide a clear alternative to existing touch sensors. Simply put, manufacturers can now build light-weight, sleek, edgeless smartphones, tablets and other touch-enabled devices with extremely versatile form factors.

Additional key XSense specs include:

  • Highly accurate stylus performance (active or passive)
  • Support for larger touchscreens
  • Flexibility – for curved surfaces
  • Narrow border – for larger active screen areas
  • Narrow bond area – for optimized device reliability
  • Low sheet resistance for better noise immunity and lower power

Interested in learning more? You can find additional information about Atmel’s XSense technology here.

Video: Atmel’s AvantCar demo

Earlier this month, Atmel debuted its AvantCar concept at CES 2014 in Las Vegas. The fully functional console features two large curved touchscreen displays – without mechanical buttons. 

Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console.

This includes global navigation system (GPS), car thermostat, audio controls for a radio or media player, seat controls and more. AvantCar also allows drivers to personalize their in-vehicle environment using advanced touch capabilities and LIN connectivity system to control ambient lighting.

According to Atmel Marketing Director Stephan Thaler, AvantCar successfully demonstrates the future of human machine interface (HMI) in upcoming vehicles. Indeed, next-generation automotive designs will be influenced by a wide range of trends in the consumer market such as slick and curved centerstack designs, as well as customization by appearance, color, navigation and interaction with a smartphone or tablet.

Atmel offers a number of comprehensive platforms and solutions to address the current and future requirements of a modern in-vehicle human-machine interface (HMI). However, the AvantCar Centerstack demo is the company’s first fully functional concept showcasing groundbreaking solutions within the automobile.

 To be sure, AvantCar is powered entirely by Atmel technology, including maXTouch (two touchscreens), XSense (curved panel design), QTouch (touch buttons and sliders), dedicated algorithms running on Atmel touch chips and microcontrollers (proximity detection), as well as LIN-based ambient lighting control.

Interested in learning more about Atmel’s AvantCar demo? You can check out our in-depth article on the subject here.

Atmel’s Rob Valiton talks automotive

Rob Valiton, Senior VP and General Manager at Atmel, was recently interviewed by Alix Paultre of Power Systems Design.

During the podcast – which can be heard here – the two spoke about various issues surrounding automotive systems and the multiple, often conflicting challenges involved in designing for the application space.

The interview was conducted in the midst of CES 2014, shortly after Atmel officially unveiled its AvantCar curved touch screen console concept. 

The fully functional console features two large curved touchscreen displays – without mechanical buttons. Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console.

As we’ve previously discussed on Bits & Pieces, Atmel’s extensive automotive portfolio encompasses a wide range of products including body electronics, networking and access systems, as well as engine, lighting and entertainment components.

 More specifically, our components are designed to fit small footprints, consume very little power and operate in high temperature and electromagnetic environments. To be sure, Atmel’s highly integrated designs can help save manufacturers significant component costs and months of development, integration and prototype time.

“Atmel’s broad product portfolio ranges from low-cost, entry level devices to advanced, highly integrated ICs with a broad range of functionalities, extensive connectivity, refined interfaces and strong security,” and Atmel engineering rep told Bits & Pieces. “Our products are designed in state-of-the-art BCDMOS, BDC-on-SOI, or non-volatile CMOS technologies and meet strict automotive qualification standards.”

Interested in learning more about Atmel’s automotive portfolio? You can check out our automotive-qualified category breakdown below: