Video: Atmel talks about the newly-announced SAMA5D4 series

During the week of ARM TechCon, Atmel expanded its Atmel | SMART portfolio with the debut of the SAMA5D4, a new series of high-performance microprocessors (MPUs) based on the ARM Cortex-A5 processor. The SAMA5D4 offers OEMs seamless technology for Internet of Things (IoT), consumer and industrial applications including control panels, communication gateways, imaging terminals and more.

Atmel’s SAMA5D4 series expands upon the existing SAMA5 family by offering H264, VP8 and MPEG4 720p video playback capability at 30fps for an enhanced user interface experience, bringing significant increases in processing and system performance. Additionally, the series also provides higher security leveraging ARM TrustZone technology to protect the system against counterfeiting, remote firmware updates and allow safe storage of critical data.

At ARM TechCon 2014, Atmel Product Marketing Manager Laurence Barberis talked with the folks at ARM about the newly-announced expansion of Atmel’s ARM Cortex-A5 based MPUs.

Barberis also showed off a recent demo of the SAMA5D4 MPU running a treadmill application built with Crank Software’s Storyboard Suite. The application features video playback and a touchscreen with multiple controls that can be used to interact with a treadmill to adjust things such as speed and incline, as well as display data like heart rate, distance, and accomplishments.

 

Atmel looks back at Q1 2014 wins and launches

Yesterday, Atmel execs detailed the company’s Q1 2014 highlights. Key launches, collaborative projects and product wins spanned multiple markets, including:

Winning with maXTouch (smartphones) – LG’s G Pro 2, G2 Mini and L Series 3 L90; Verizon’s Lucid 3, Xiaomi’s RedRice 5.5″, Gionee’s Elife S5.5 and ZTE’s Grand S Lite.

Winning with maXTouch (Android and Windows 8 tablets) – Samsung’s Galaxy Tab 4 10.1,” Galaxy Tab 12.2,” Galaxy Note 12.2″ and HP’s EliteBook 1000 G2.

Collaborating with Corning – Developing ultra-thin, next-generation capacitive touchscreens using Gorilla Glass and XSense.

Working with Mentor Graphics – Accelerating development of next-gen IoT devices using Atmel’s ARM-based Cortex M3 and M4 based microcontrollers under the auspices of the Embedded Nucleus Innovate Program.

Launching maXTouch 1066T and 1068T – Extending product leadership in the large screen capacitive touch market with devices targeted at 7″ – 8.9″ high performance tablets.

Introducing the new automotive maXTouch S lineup – Targeting touchscreens up to 14″ in center consoles, navigation systems, radio interfaces and rear-seat entertainment systems.

Debuting the SmartConnect platform – Integrating Atmel’s ultra-low power microcontrollers (MCUs) and wireless connectivity solutions into turnkey solutions for the Internet of Things (IoT).

Introducing new low-power ARM Cortex M0+ microcontrollers (SAM D21, D10 and D11) – Offering Atmel’s peripheral event system, support for capacitive touch button, slider and wheel user interfaces, multiple serial communications modules, along with a full-speed USB interface, as well as additional pin and memory combinations.

Unveiling new $79 SAMA5D3 Xplained evaluation kit – Providing a low-cost, fast prototyping and evaluation platform for microprocessor-based design built around Atmel’s SAMA5D3 ARM Cortex-A5 processor-based MPU.

Xplaining 8-bit development– Offering a development board for Makers and engineers based on Atmel’s 8-bit AVR technology.

Launching the ATPL230A – Introducing a Power Line Communications (PLC) modem designed to implement the physical layer of the PRIME standard (Power Line Intelligent Metrology Evolution).

Rolling out Atmel Studio 6.2 – Upgrading the popular integrated development environment for Atmel AVR and ARM based microcontrollers.

Ramping up with LIN – Extending Atmel’s automotive in-vehicle networking leadership position with the launch of next-generation, low-power local interconnect networking (LIN) systems.