Tag Archives: Amazon Prime Air

Amazon proposes designated airspace for drones


This is how Amazon thinks drones should fit into U.S. airspace.


Amazon envisions a future delivery system that can get packages to your doorstep in 30 minutes or less using small unmanned aerial vehicles. Before Prime Air can come to fruition, though, it must first overcome a fair share of regulatory hurdles. To get the ball rolling, the retailer recently laid out a proposal that aims to divide the U.S. airspace into various layers for different categories of drones, all while keeping them away from airplanes.

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The plan, which was described by Amazon’s top drone executive at the NASA UTM Convention, would include two different lanes at varying altitudes: one for “low speed localized traffic” below 200 feet and another for “high-speed transit” between 200 and 400 feet in the sky. Meanwhile, the 400-500 feet range would be deemed a “no fly zone,” unless for emergencies.

Right now, the FAA regulates all manned air travel using humans and air traffic towers. However, the latest pitch is part of a broader effort to develop automated systems that would maintain order amid the growing number of drones soaring around U.S. skies. The Amazon vision shares many similarities to NASA’s plan for an automated drone-traffic management system, a project that already has gained interest from more than 100 enterprises and universities.

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As The Verge points out, there would also be vehicle-to-vehicle communication, similar to that of autonomous automobiles. The positional data of each drone would be collected by a command station and shared with every other vehicle connected to the network. Access to the different layers of the airspace would be governed by how well a drone can communicate with its pilot, the central network, and other UAVs. If a flying gadget cannot connect to others, it will be required to remain below 200 feet. This new air traffic control system would link drones to traditional aircraft as well.

While it remains unclear as to which organization will steward the project, it appears NASA has taken the lead. The agency has partnered with Verizon on a new program that would enable cell towers to serve as nodes in this system, helping to track drones and exchange critical information between aircraft and fleets. According to The GuardianVerizon is scheduled to introduce a concept for using cell coverage for data, navigation, surveillance and tracking of drones by 2017.

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While the future of drone delivery remains up in the air (no pun intended), as more companies collaborate with government agencies, it’s only a matter of time before services like Prime Air become a reality.

[Images: Amazon, The Verge]

Drone leaders form small UAV coalition

Amazon is going on the offensive as it seeks federal approval to test its planned Prime Air drone delivery system, USA Today reports. Though you may not receive a drone-delivered package this year, the online retailer is making moves to spur development.

To facilitate drone use, Amazon recently came together with several makers of small unmanned aerial vehicles (UAVs) to create a coalition. Writing for USA Today, Mike Snider explains that such efforts are necessary given the fact that the advancement of commercial drones spans across several federal agencies including the FAA, which governs airspace, and the FCC, with oversight of communications frequencies drones would use. The White House Office of Science and Technology Policy also has rules in the works regarding privacy.

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“Amazon Prime Air is participating in several groups… that share Congress’ goal of getting small UAVs flying commercially in the United States safely and soon,” said Paul Misener, Amazon Vice President of Global Public Policy.

For many, the term “drone” seems to conjure images of military use and war weaponry. As a result, the mere thought of these futuristic flying devices tends to pose security and privacy concerns to several people. When, however, UAVs used for defense purposes and those that may one day may buzz around the skies are quite different, and in fact, may change the world — for the better. According to ex-Wired editor and 3D Robotics CEO Chris Anderson, the (AVR-powered) DIY drone community will soon have more than 15,000 drones flying, compared to some 7,000 drones in use worldwide by military forces. Martha Stewart, known by many for her expertise in and around the home, has also shared her love for these flying robots in an essay that appeared on TIME Magazine’s website on July 29th, writing that drones could be “a useful tool.”

“This is uncharted territory,” says Anderson, Co-Founder of 3D Robotics. His firm recently announced that it had joined Amazon, Aerialtronics, AirwareDJI InnovationsGoogle[x]GoPro and Parrot in founding the small UAV coalition, which aspires to represent commercial uses of drones, establish a code of conduct and educate the public about benefits of the technology. “They [Amazon] have a well-established presence in Washington and they were able to kick-start the mechanics of this coalition so we could quickly join and get moving.” Anderson added that companies need a “safe sandbox” to begin testing applications.

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Globally, drone spending is expected to increase from $6.4 billion this year to $11.5 billion annually a decade from now, as projected by aerospace and defense industry research firm the Teal Group. Both Amazon and the new coalition have retained Washington, D.C. law firm Akin Gump to assist in lobbying efforts. The online retail giant is already among two dozen other companies that have sought exemptions from the FAA to begin tests with drones that weigh less than 55 pounds and fly below 400 feet, USA Today reveals.

In its filing to the FAA, Amazon said that so far it has only been able to test its drones inside its Seattle R&D lab or in other countries. Its goal is to get packages to customers in 30 minutes or less via the rotor-powered flying machines. “One day, seeing Amazon Prime Air will be as normal as seeing mail trucks,” wrote Amazon’s v Misener in the filing.

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“A number of companies are looking at getting into philanthropic purposes,” explains Michael Drobac, one of the lobbyists at Akin Gump. “They’re also looking at recreational uses, mapping and aerial photography — the possibilities are limitless.”

Drone potential goes far beyond package delivery; in fact, we recently listed 18 amazing ways the aerial vehicles are already being used today. Interested in learning more about drone use and the formation of the coalition? Read the entire USA Today article here.