Tag Archives: accessories

Protecting your revenue stream

From MP3 players to smartphones to tablets, our mobile devices are becoming smarter and more connected by the day. Because these devices can do more for us, we are using them more and, as a result, need to charge them more frequently. In keeping with our on-the-go lifestyles, we’re charging our mobile devices wherever we are, often with any charging cable available. Indeed, accessories are usually a big source of revenue for equipment companies—often, a charging cable can be developed at a cost of just a few bucks but is sold for as much as $20. Some unsavory companies exploit the lack of protection on this equipment by coming out with knockoffs that sell for a fraction of the price that the equipment companies charge.  Sounds great for consumers, but often, not only do the OEMs suffer from revenue loss, the consumers end up spending money on subpar products. Knockoff charging cables could result in longer charge times, have a much shorter lifespan or even damage the devices they are connected to.  OEMs are also exposed to much greater liabilities by allowing knockoffs of their products to be available in the marketplace.

There’s an easy enough way for companies to protect their investment and limit their liability exposures—implementing a security chip into their designs. By choosing a turnkey security chip that is robust and easy to integrate, OEMs can protect against cloning, counterfeiting and other piracy attacks.