Designing the future of touch with Atmel

Atmel CEO Steve Laub probably put it best when he told the Wall Street Transcript that touch is generally considered to be the preferred method for current-gen consumers to interface and interact with electronic devices. “For the last three years, [Atmel has] been the world’s leading provider of mobile touch solutions, so our technology and […]

Apple plans on giant touchscreens in your car

I recently came across an article about how Apple is planning to have your automobile use giant touch screens to interact with the driver. Atmel is well-known for its microcontrollers, but we are also big on touch screen chips, like our new maxTouch T-series. The parts use the high-performance AVR core engineers love. This is why […]

In-circuit emulation for AVR and ARM SAM D20 chips

You can do a firmware upgrade on your JTAGICE3 and it will work with the ARM M0+ based SAM D20. If you don’t want to use a separate emulator, there is also a debugger on the $39 SAM D20 Xplained Pro eval board. Atmel has a long history of providing inexpensive development tools. The $49 […]

Atmel builds a world of touch for the IoT

It is rather difficult to imagine life without touch in an age characterized by the rapidly evolving Internet of Things (IoT). If you think about it, the digital world today seems centuries away from the 80’s when desktop PCs reigned supreme with limited input peripherals such as noisy clicking keyboards, wired mice, and cumbersome joysticks. Fast forward to […]

Hot August Nights Fever? Atmel Automotive Infographic

People love their cars. It’s one of those near universal facts. Whether they live in big cities or small rural hamlets, drive a mini or a hummer, there is just something about the sexy vroom vroom of an engine that excites people on a primal level. Perhaps it’s the destructive force in us that is […]

Atmel clinches Best Partner Award from Asus

Atmel has received the Asus 2012 Best Partner Award from the industry heavyweight for its extensive product lineup and comprehensive technical support. “We are pleased to award Atmel with one of our 2012 Best Partner Awards,” said Ricky Tzeng, Purchasing Vice President, Asus. “Atmel has continued to provide outstanding products, along with excellent customer and […]

2013 CES, Here We Come!

Ultra HD TVs. Windows 8 tablets. Large-screen smartphones. Bendable screens. These are just a few of the new gadgets that promise to fill the booths at the Las Vegas Convention Center next week. It’s time for the 2013 International Consumer Electronics Show (CES). This is an exciting period not just for the OEMs that are producing […]

Smart, Connected Design at 2013 CES

Going to the 2013 International Consumer Electronics Show (CES) in Las Vegas next month? In our meeting room at the show, Atmel will showcase embedded technologies that inspire smart, connected designs. Among our many demos: QTouchADC and QMatrix touch sensing algorithms, proximity sensing, haptics and buttons, sliders and wheels functionality XSense touch sensor demo with […]