Video: Atmel @ Embedded World (Day 0)



Atmel is at Embedded World 2014 in Nuremberg Germany, where the company has launched a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT). Some of the new products, along with interactive demos, will be showcased on Days 1-3 of the show at the official Atmel […]

Atmel announces Embedded World lineup



Next week, Atmel will be launching a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT) at Embedded World 2014 in Nuremberg, Germany. Some of the new products, along with interactive demos, will be showcased at the official Atmel booth located in Hall 4A / #4A-220 […]

125 new core 32-bit MCU products in 2013

Did you know that Atmel introduced over 125 new core 32-bit microcontroller products during 2013? 

Specifically, we launched a new family of ARM Cortex-M4-based ultra-low power microcontrollers for sensor hub and battery-operated consumer applications. In addition, the company expanded its family of ARM Cortex-A5 microprocessors with smaller packaging and extended temperature range for wearables, industrial, automotive […]

Sir Mix-A-Lot visits Atmel HQ



The famous ’90s rapper turned music producer Sir Mix-A-Lot recently visited Atmel headquarters in San Jose to check out our newly-unveiled Tech on Tour mobile trailer.

 While there, we had the opportunity to discuss various product demos, particularly Sir Mix-A-Lot’s impression of Atmel’s smart WiFi and XSense. As we’ve previously discussed on Bits & Pieces, […]

Video: Atmel’s AvantCar demo

Earlier this month, Atmel debuted its AvantCar concept at CES 2014 in Las Vegas. The fully functional console features two large curved touchscreen displays – without mechanical buttons. 

Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console. This includes global navigation system (GPS), car […]

Atmel’s Tech on Tour mobile trailer hits the road



Atmel’s Tech on Tour (ToT) crew has tirelessly crisscrossed the globe for many years, offering hands-on technical training for a wide range of company products. This month, Atmel kicked off a new ToT era with a tricked-out mobile trailer that will be hitting the road this month. The versatile mobile training center allows visitors to […]

Atmel’s AvantCar concept is on SemiWiki



Writing for SemiWiki, Don Dingee says the full potential for smaller, curved displays “jumps out” in the context of wearables and the Internet of Things (IoT). According to Dingee, flexible displays present a challenge well beyond the simplistic knobs-and-sliders, or even the science of multi-touch that allows swiping and other gestures. 

Indeed, abandoning the relative […]

AutomoBlog features Atmel’s AvantCar concept

Earlier this week, Atmel showcased its AvantCar curved touch screen console concept at CES 2014 in Las Vegas. As Atmel Marketing Director Stephan Thaler notes, the exhibit demonstrates the future of human machine interface (HMI) in upcoming vehicles.  Indeed, the fully functional console features two large curved touchscreen displays – without mechanical buttons. Instead, the […]

A closer look at Atmel’s AvantCar concept



Earlier this month, Atmel debuted its AvantCar concept at CES 2014 in Las Vegas. The fully functional console features two large curved touchscreen displays – without mechanical buttons. 

Instead, the touchscreens integrate capacitive touch buttons and sliders, allowing users to navigate general applications typically found within an automotive center console. This includes global navigation system […]

Atmel’s AvantCar console is on VentureBeat


VentureBeat’s Dean Takahashi recently interviewed Atmel’s Stephan Thaler about the company’s AvantCar curved touch screen console. The futuristic concept is currently being showcased at CES 2014 in Las Vegas. As Thaler notes, Atmel’s vision includes curved displays with no mechanical buttons. The primary challenge? Making everything easy to operate and noticeable – without distracting the […]