Atmel kicks off ToT selfie sweepstakes


Snap, smile and click! Atmel has kicked off its long-awaited Tech on Tour (ToT) selfie sweepstakes.  So if you are attending one of our ToT events, or happen to see us stopping to refuel, be sure to come on over and take a selfie with the Atmel crew and our tech-packed mobile trailer. Don’t be camera shy, […]

Atmel is ready to rock @ SXSW!

Atmel’s Tech on Tour trailer is on the road again and heading to Austin, Texas for SXSW. We’ll be at the Hyatt Regency Austin from March 7-9, 2014, so be sure to stop by during the show to see our latest demos. We’ll be showcasing a wide variety of tech across a number of spaces, […]

Atmel bids Auf Wiedersehen to EW 2014

Atmel is bidding auf wiedersehen to Embedded World 2014 in Nuremberg, Germany. During the show, Atmel announced and showcased a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT) including: Newark’s latest ARM-based Atmel SAMA5D3 Xplained evaluation kit Fresh lineup of AVR devices Studio 6.2 Upgraded […]

Day 1: Atmel @ Embedded World (Part 1)

Atmel kicked off Day 1 of Embedded World with a media event on the train between Munich and Nuremberg. It wasn’t long before Atmel’s booth, located in Hall 4A/4A-220, was also jam-packed with industry insiders, analysts and journalists who came to check out our recently launched products and extensive lineup of interactive demos. To be […]

Video: Atmel @ Embedded World (Day 0)



Atmel is at Embedded World 2014 in Nuremberg Germany, where the company has launched a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT). Some of the new products, along with interactive demos, will be showcased on Days 1-3 of the show at the official Atmel […]

Atmel announces Embedded World lineup



Next week, Atmel will be launching a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT) at Embedded World 2014 in Nuremberg, Germany. Some of the new products, along with interactive demos, will be showcased at the official Atmel booth located in Hall 4A / #4A-220 […]

MaXTouch S targets larger auto touchscreens

Atmel has confirmed that two new maXTouch touchscreen controllers were recently certified for use in next-gen automobiles. The mXT1188S is optimized for touchscreens up to 12 inches, while the mXT1664S is targeted at touchscreens up to 14 inches. Both touchscreen controllers are optimized for single-layer shieldless sensor designs in automotive center consoles, navigation systems, radio […]

Atmel launches new low-power LIN System Basis Chip (SBC)

Atmel has rolled out the ATA663254, a new flagship LIN system basis chip (SBC) for low-power, local interconnect networking systems used for automotive comfort, power-train, sensor and actuator applications. 
It should be noted that Atmel’s ATA663254 is the first available product in this series of new LIN devices. Atmel’s new generation of LIN SBC devices deliver […]

Celebrating 50 billion chips with ARM



ARM – which employs over 2,000 people around the globe – has billions of RISC-based processors in the wild and powers approximately 95% of the world’s smartphones. Recently, the British company marked a major milestone: 50 billion ARM-powered chips shipped. As you can see in the infographic above, 20% of the ARM chips are slated […]

Understanding the IoT/M2M IT ecosphere

IDC analyst Scott Tiazkun confirms that the Internet of Things (IoT) is beginning to coalesce – both in terms of abstract concept and concrete solutions. As such, Tiazkun recommends vendors take the next step by analyzing IoT’s huge IT opportunity in a “more realistic and valuable” framework. “As exciting as the overall opportunity for the IoT […]