The Microcosm of IoT and connected cars in Formula 1 (Part 2)

…Continued from The Microcosm of IoT in Formula 1 (Part 1) The typical F1 racing car embodies the sophisticated engineering — designed to win and only but win. The racing platform itself (both team, driver, and car) executes every deductive decision vetted against one pillar called “performance.” Here’s the quantified car and driver. At 1.5 […]

5 challenges of IoT connectivity

At last month’s MIT Technology Review Digital Summit, PubNub CEO Todd Greene discussed the importance of connecting Internet of Things embedded devices on a reliable and secure realtime network. CPU, battery, and bandwidth consumption, as well as security are all paramount considerations that need to be taken into account when connecting low-powered embedded devices. You’ll find […]

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The Microcosm of IoT and connected cars in Formula 1 (Part 1)

Aerodynamics has always been a primary factor in decision-making and competitiveness in motor sports. For a racer, understanding the car platforms racing characteristics helps tune a competitive racing plan, yielding the advantages and disadvantages to the competitive car. The racer delivers the maximum window of opportunity to gain advantage in a fierce duel [passing], managing […]

BI Intelligence details IoT enterprise apps

Writing for Business Insider, Emily Adler notes that the Internet of Things (IoT) — a world comprised of ordinary objects connected to the web and accessible from mobile devices — will soon emerge as a huge market, “dwarfing all other consumer electronics categories.” Just how large are we talking? BI Intelligence reveals that 1.9 billion once-inert everyday and enterprise devices are already connected to the Internet […]

IoT’s 7th layer will facilitate scaling and real-time

The spurring growth of the Internet of Things (IoT) has taken rise in business, with a number of startups stemming from the software alley, Maker Movement and crowdfunded space already contributing to the industry. Within idea making and product baking, various origins ferment the constant demand for transparency and community. This reveals strong elements of Conway’s law. The Internet of Things […]

Take a drive on the IoT with V2V

What platform has become the most sophisticated and intimate personal electronic environment ever? The car. To paraphrase a famous automotive company’s top executive, car companies are transforming the car into a powerful smartphone that allows drivers to carry around, customize, and interact with their digital world. Automotive electronics are currently centered around people (infotainment and […]

Atmel teams up with industry leaders to form IoT group

With 212 billion connected devices expected to arrive within the next few years, Atmel is joining forces with tech leaders Broadcom, Dell, Intel, Samsung and Wind River to establish a new industry group focused on improving interoperability and streamlining connectivity. At this point, there are multiple proposals and forums driving varying approaches, yet no single solution addresses the majority of key requirements. The newly-unveiled Open […]

Who’s talking about Atmel’s IoT expansion?

Earlier today, Atmel announced a definitive agreement to acquire Newport Media, Inc., a move which further expands the company’s wireless portfolio to include Wi-Fi 802.11n and Bluetooth. In just hours, the acquisition was covered by a number of prominent tech publications, including Reuters, VentureBeat, PC World, Bloomberg, Fox Business and eWeek. Soham Chatterjee, Reuters  “Atmel said its chips paired with Newport’s gears can […]

Atmel strengthens its IoT leadership

Atmel today announced a definitive agreement to acquire Newport Media, Inc., a leading provider of high performance low power Wi-Fi and Bluetooth solutions, that will enable Atmel to offer designers and Makers the industry’s most complete wireless portfolio of smart, connected devices for the Internet of Things (IoT). “This acquisition immediately adds 802.11n Wi-Fi and Bluetooth to our […]


Designing IoT devices with Thingsquare and SAM R21



As we’ve previously discussed on Bits & Pieces, a number of recent Thingsquare demos have been powered by Atmel’s versatile SAM R21 Xplained PRO evaluation board – illustrating the seamless integration of Thingsquare’s software stack with Atmel’s new SAM R21 ultra-low power wireless microcontroller (MCU). According to Atmel Product Marketing Director Magnus Pedersen, the SAM […]