Smart car tech shifts IoT boundaries

For the automotive industry, the emergence of the rapidly evolving Internet of Things (IoT) constitutes a disruptive and transformative environment. According to ABI Research and practice director Dominique Bonte, this trend is characterized primarily by value chain and business model upheaval, as well as a ‘collaborate or die’ ecosystem friction reality prompting it to redefine […]

China is leading the IoT pack

Analysts at GSMA confirm that China is the global leader in the adoption of M2M technology – with over 50 million connections or more than one quarter of the total M2M market in 2013.

 Indeed, close collaboration between the country’s leading mobile operators China Mobile, China Unicom and China Telecom, state-owned enterprises and the government […]

Quick-learning Arduino basics

Writing for DesignNews, Rob Siegel notes that Arduino has come quite a long way since the very first boards hit the streets way back in 2005. 

According to Siegel, the open source, Atmel-powered lineup of boards is “showing up everywhere,” from consumer and industrial products to engineering toys for budding engineers. “Just look at the […]

Atmel looks back at Q1 2014 wins and launches

Yesterday, Atmel execs detailed the company’s Q1 2014 highlights. Key launches, collaborative projects and product wins spanned multiple markets, including: Winning with maXTouch (smartphones) – LG’s G Pro 2, G2 Mini and L Series 3 L90; Verizon’s Lucid 3, Xiaomi’s RedRice 5.5″, Gionee’s Elife S5.5 and ZTE’s Grand S Lite. Winning with maXTouch (Android and […]

Building the IoT with Mentor Graphics and Atmel

Atmel has joined Mentor’s Embedded Nucleus Innovate Program, an embedded initiative that helps promote development of the rapidly evolving Internet of Thing (IoT). Specifically, the Mentor Graphics Corporation is offering businesses earning under $1M (in annual revenue) a free license for the Embedded Nucleus RTOS and Sourcery CodeBench toolset. Both software packages run on Atmel’s ARM-based SAM3x […]

This upcycled printer is now a vinyl cutter

Vinyl cutters are typically used to make stickers, signs and graphics. In short, they are quite handy for Makers to have around, which is why LiquidHandWash recently upcycled an old printer by transforming it into a DIY vinyl cutter. It should be noted that the above-mentioned project builds on earlier work by Instructables members silverjimmy […]

Hitting the electric race track with Atmel MCUs

Written by Stuart Cording Motorsport: the smell of fuel and oil, permanently in the air; highly-tuned, multi-cylinder engines radiating heat; and the incessant drone and whine, earsplitting at times, as cars come tearing around the track. None of which you will experience at a race where municHMotorsport e.v. is competing with the PWe4.13, its latest […]

Atmel’s ToT hits the road for EELive!

Atmel’s Mobile Training Center is heading to Las Vegas Nevada on March 26th and EE Live! in San Jose in early April. We’ll be at the McEnery Convention Center on 150 W San Carlos on Tuesday, April 1 – Thursday, April 3, showcasing a wide variety of tech across a number of spaces 
including touch, security, microcontrollers (MCUs), wireless, lighting and automotive. More specifically, you can […]

Atmel’s Tech on Tour heads to Napa

After a successful Tech on Tour (ToT) stop in San Francisco’s SoMa neighborhood, the Atmel Mobile Training Center is heading to California’s sunny Napa Valley. We’ll be at the Meritage Resort & Spa on 875 Bordeaux Way on March 23-24, 

showcasing a wide variety of tech across a number of spaces including touch, security, microcontrollers (MCUs), wireless, lighting and automotive. More specifically, you can check out: […]

Atmel’s Tech on Tour heads to SF



After successfully wrapping up SXSW 2014 in Austin, Atmel’s Tech on Tour (ToT) trailer is back on the road to the Bay Area – with a long-awaited San Francisco SoMa stop scheduled for March 18, 2014. We’ll be at China Basin, Lot C @ 185 Berry Street (between 3rd and 4th) from 10AM-6PM, showcasing a wide […]