Category Archives: Events

Atmel and other things turning 30 in 2014

The big 3-0. Can you believe it? It seems like yesterday, we were focusing on non-volatile memories and inventing EEPROM. And now, we’re looking back in the rearview mirror over the past 30 years as gaze ahead towards the constantly-connected era, better known as the the Internet of Things.

Ah, 1984. A period when our company was just being founded, Prince was turning the silver screen purple, the first Mac was hitting our desks, and Kevin Bacon was helping a small town get its groove back. Safe to say, if you’re turning 30 this year, you’re in good company… here’s some proof.

Tetris

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Russian programmer Alexey Pajitnov released the first version of the game — which featured seven tetrominos descending from the top of a the screen to form a puzzle stack at the bottom — on June 6, 1984. The game would go on to become insanely popular and… addicting.


The Mac

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Steve Jobs introduced the original Macintosh computer on January 24, 1984. At the time, the model (which would later be renamed to “Macintosh 128k”) was the first mass-market PC featuring an integralgraphical user interface and mouse.


Dell

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Michael Dell created PC’s Limited while a student at the University of Texas on February 1, 1984. Originally, he sold IBM PC-compatible computers built from stock components out of his dorm room, before eventually dropping out to focus full-time on his fledging business.


3D Printing

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In 1984, Chuck Hull of 3D Systems Corporation invented stereolithography, a printing process that enabled a tangible 3D object to be created from digital data. The technology is used to create a 3D model from a picture and enables users to test a design before investing in a larger manufacturing program. Today, a number of Atmel MCUs (including AVR XMEGAmegaAVR and Atmel | SMART SAM3X8E) are used to power these next-gen devices, all inspired by Hull.


IBM Portable

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IBM introduced its Portable Personal Computer 5515 model 68 in February 1984, shortly after the success of Compaq’s suitcase-sized portable machine. At the time, the computer weighed 30 pounds — certainly not “mobile” by today’s standards. The Portable was eventually replaced by the IBM Convertible.


Mark Zuckerberg

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We wouldn’t be sharing this blog on Facebook if the founder of the iconic social channel wasn’t born on May 14, 1984.


HP LaserJet

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The world’s first desktop laser printer for IBM-compatible PCs was introduced in May 1984. It was a 300-dpi, 8 ppm printer that sold for just under $3,500.


Cisco Systems

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Networking equipment company Cisco was founded in December of 1984 by two members of Stanford University’s computer support staff. The phenomenal growth of the Internet in the mid-to-late ’90s quickly changed the telecom landscape. Eventually, the company would go on to become evangelists of the “Internet of Everything.”


Computer Viruses

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University of Southern California professor Fred Cohen published a paper entitled “Computer Virus—Theory and Experiments,” where he warned about and shared the first definition of computer viruses.


Teenage Mutant Ninja Turtles

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The TMNT first appeared in an American comic book published by Mirage Studios in May of 1984 in Dover, New Hampshire. The pizza-eating, crime-fighting ninjas were the brainturtles of artists Peter Laird and Kevin Eastman, who in true Maker fashion, started a tiny publishing company out of Laird’s living room.


Legal Taping of TV Shows

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The Supreme Court decided a crucial case in January of 1984. Known as the “Betamax Case,” the court considered whether home VCR users could legally record TV shows for the purpose of watching them later, a practice known as “time-shifting.”


The Declaration of “National Ice Cream Month”

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I scream, you scram, we all scream ‘thanks’ to President Ronald Reagan, who proclaimed July 15, 1984 as the first “National Ice Cream Day.” From there on, the Congress designated July as “National Ice Cream Month.”


“Where’s the Beef?”

Who could ever forget those Wendy’s ads, right? “Where’s the beef?” quickly emerged as a catchphrase throughout the United States and Canada, originating as a slogan for the fast food chain.


TED Conferences

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Born in 1984 out of Richard Saul Wurman’s observation of a powerful convergence of technology, entertainment and design. The first TED included a demo of the compact disc, the e-book and cutting-edge 3D graphics from Lucasfilm, while mathematician Benoit Mandelbrot demonstrated how to map coastlines using his developing theory of fractal geometry. At the time, it was a one-off event held in Monterey, California, organized by Wurman himself.


Transformers

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The Transformers TV show, which made its debut in the U.S. on September 17, 1984. was inspired by the Japanese towline Microman. Transformers shortly thereafter rolled out its own figurines after Hasbro bought distribution rights for the Microman toy molds from Japanese company Takara.


“Baby Bell” Telephone System

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Led by the Bell Telephone Company and subsequently by AT&T, the Bell System was a system of companies which provided telephone services to a majority of North America from 1877 to 1984. In 1984, the system was broken up into seven independent companies by a U.S. Justice Department mandate, which became known as the “Baby Bells.”


This is Spinal Tap

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Directed by Rob Reiner, the breakthrough mockumentary “This is Spinal Tap” was released on March 2, 1984. The film, which would go on to become a cult classic, chronicled the fictional comeback tour of British heavy metal group Spinal Tap.


What is the Trebek Era of JEOPARDY!

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Alex Trebek has hosted nearly 7,000 episodes of JEOPARDYsince its syndicated debut on September 10, 1984. Over the past 30 years, he has become one of TV’s most enduring and iconic figures, engaging millions of viewers worldwide with his impeccable delivery of “answers and questions.”


MTV’s Video Music Awards

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Long before the days of Justin Timberlake, Britney Spears and Usher, MTV launched its first Video Music Awards (commonly referred to as “The VMAS”) on September 14, 1984. The event, which was hosted by Dan Aykroyd and Bette Midler at the Radio City Music Hall, honored the best music videos from May 2, 1983, to May 2, 1984 — an era when the channel actually aired videos!


The Print Shop

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Brøderbund’s Software Inc.s’ publishing package The Print Shop epitomized the 1980s computing, enabling users to make cards, signs, and even banners. Before printing, it showed a colorful “THINKING” screen as it computed the graphics necessary to print.


The Moon Treaty

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The Agreement Governing the Activities of States on the Moon and Other Celestial Bodies is an international treaty that turns jurisdiction of all celestial bodies (including the orbits around such bodies) over to the international community. The treaty was finalized in 1979 and entered into force for the ratifying parties in 1984. As a follow-on to the Outer Space Treaty, the Moon Treaty intended to establish a regime for the use of the Moon and other celestial bodies similar to the one established for the sea floor in the United Nations Convention on the Law of the Sea.


Canadians in Space

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One of the first country’s first astronauts, Marc Garneau became the first Canadian in outer space in October 1984.


Virgin Atlantic Airways

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Virgin Atlantic’s maiden flight from Gatwick to Newark Liberty International Airport took place on June 22, 1984.


Space Shuttle Discovery’s Maiden Voyage

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Space Shuttle Discovery was one of the three orbiters of NASA’s Space Shuttle program and the third of five built. The shuttle’s maiden voyage occurred on August 30 through September 5, 1984. Over 27 years of service, it would go on to launch and land 39 times, gathering more flight time than any other spacecraft to date.


Ghostbusters

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“Who you gonna call?” The iconic science fantasy comedy — starring Bill Murray, Dan Aykroyd, and Harold Ramis as three eccentric parapsychologists in New York City who start a ghost-catching business — made its box office debut June 8, 1984.


The Terminator

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On May 12, 1984, two beings from the year 2029 arrive in Los Angeles: one is a Terminator T-800 Model 101 (Arnold Schwarzenegger), a cyborg assassin programmed to kill a woman named Sarah Connor (Linda Hamilton); the other is Kyle Reese (Michael Biehn), a human resistance fighter sent to protect her.


The Karate Kid

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Released on June 22, 1984, The Karate Kid was an American martial arts romantic drama film starring Ralph Macchio, Noriyuki “Pat” Morita and Elisabeth Shue. The flick was an underdog story in the mold of previous success, Rocky.


Gremlins

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Who could ever forget June 8, 1984? Not only was it the day Ghostbusters made its debut, but it was the day a boy inadvertently broke three important rules concerning his new pet and unleashed a horde of malevolently mischievous monsters on a small town.


Revenge of the Nerds

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Revenge of the Nerds was an American comedy film highlighting the social life on a college campus. The flick, which starred Robert Carradine and Anthony Edwards, made its premiere on July 20, 1984.


Bruce Springsteen “Born in the USA”

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Plain white t-shirt, check. Jeans, check. Red hat in the back pocket, check. This summer anthem was released on June 4, 1984.


Cirque du Soleil

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Before becoming an incredibly popular mix of circus arts and street entertainment (and certainly long before the days of synchronized dancing drones), Cirque du Soleil was conceived with the assistance of the Quebec government, as part of the celebrations surrounding the 450th anniversary of Jacques Cartier’s arrival in Canada. The first production, Le Grand Tour debuted in the small Quebec town of Gaspé, and was later performed in 10 other cities throughout the province. The first blue-and-yellow big top seats 800, much smaller than its sold-out venues today.


Hulkamania

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“Whatcha gonna do, brother?” Hulkamania was officially coined on January 7, 1984.


Doug Flutie’s Hail Mary Pass

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November 23, 1984: A day that will forever live in sports history. What has since been dubbed “The Hail Flutie Game” was a college football game between the Boston College Eagles and University of Miami Hurricanes. The game is most notable for a last-second Hail Mary pass from quarterback Doug Flutie to wide receiver Gerard Phelan to give Boston College the win.


Don’t forget, you can join us in our birthday celebration! Learn how by clicking here.

Fun facts: 30 years, 1 company, unlimited possibilities

Boy, where has the time gone? Today, December 5, 2014, marks an extremely special day for us here at Atmel — it is the day we turn 30 as a semiconductor company. Founded in 1984, Atmel began as a company focusing on non-volatile memories. At this time, Atmel’s founder George Perlegos made a breakthrough with the invention of electrically erasable programable read-only memory, or EEPROM.

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After 30 years of innovation, Atmel has emerged as a leading solutions-based company delivering secure, connected devices in the era of the Internet of Things. Guess you can say we’ve gotten ‘smarter’ with age! While the company’s influence can’t be underestimated when it comes to enabling Makers, designers and engineers alike, how much of its history do you actually know?

Here are a few interesting facts to get you up to speed on Atmel’s backstory!

Atmel = “Advanced Technology for Memory and Logic.”

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Atmel changed headquarters and its logo in 2012. (Previous logo shown below.)

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Atmel’s leadership in EEPROM and Flash was put to good use when it developed the first-ever Flash-based MCU in 1993, the AT89LP.

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Atmel complemented the ARM7TDMI CPU with a unique set of system peripherals to create the world’s first ARM-based MCU.

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Atmel’s SAM9 became the world’s first ARM9-based controllers.

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The mXT768E was the industry’s first 32-bit single-chip controller for touchscreens up to 12-inches.

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Atmel is also credited for creating the automotive industry’s first touchscreen controller supporting shieldless sensors and gloved operation.

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The incredibly-popular AVR 8-bit architecture was introduced in 1997. By 2003, Atmel had already shipped over 500 million of the MCUs.

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Atmel can be found at the heart of the the first Arduino prototype.

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… And in the earliest MakerBot 3D printers.

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… Oh, and some of the first DIY drones, too.

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Atmel remains at the forefront of the Maker Movement, having been an avid participant in Maker Faires since their onset.

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… Including an appearance at this year’s inaugural White House Maker Faire.

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At the moment, there are over 160 Kickstarter projects built around Atmel AVR, not to mention its versatile Atmel | SMART ARM-based MCUs. Specifically, more than 60% have been successfully funded, garnering well over $7 million in pledges.

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Atmel brought flexy back with the debut of its XSense touch sensors.

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Atmel unveiled the first futuristic touch-centric curved automotive console back at CES 2014.

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Oh. My. God. Becky, look… Atmel has even rap-battled with Sir Mix-A-Lot.

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Atmel’s ATmega32U4 has transformed a number of ordinary objects into touch interfaces.

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The ATtiny20 is so small that it can almost fit inside the ball of a ballpoint pen, or balance precariously on the tip of a matchstick.

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Talk about driving the IoT! Earlier this year, Atmel packed its latest solutions onto a 40′ x 85′ mobile trailer and hit the open road. To date, the big rig has traveled over 55,000 miles with 10,000 visitors hopping onboard.

So, as we reminisce about our past, we can’t help but look ahead to the next 30 years! In celebration of this joyous occasion, we’re asking our fans, friends and loyal customers to share their favorite memories and show off their Atmel pride! Learn how to get started here!

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Video Diary: A look back at Electronica 2014

Electronica 2014 is officially in the books! Atmel was front and center in this year’s activities, as the week of November 11-14 was filled with numerous product releases, countless visitors, endless giveaways, and of course, more than 40 jam-packed application demos for the ever-growing Internet of Things.

Weren’t able to join us in Munich? Here’s a look back at how we’re inspiring next-gen M2M connections, smart homes, connected cars, Makerspaces, and more. Plenty of more videos to follow… stay tuned!

SMART HOME ZONE 

Eivind Berntsen shows off the recently-announced Atmel | SMART SAM L21.

Ramzi Al-Harayer demonstrates the WINC1500, an IEEE 802.11 b/g/n IoT network controller SoC.

Dr. Attila Römer exhibits some of the latest (and smartest) lighting solutions, including the Philips Hue LED colormix bulb, the Philips Lux dimmable bulb and the Philips Tap switch.

INDUSTRIAL ZONE 

Highlighting the need for security in the connected world, Atmel’s resident security expert Kerry Maletsky shows off a three-light switch demo that communicates via ZigBee to a remote panel with 3 LEDs.

Dr. Peter Sauer highlights the SIGFOX network infrastructure and various Internet of Things applications.

Thomas Souche explores the mulit-touch capabilities of a maXTouch powered industrial control panel from Siemens.

Eirik Slettahjell showcases the SAM D20 QTouch Evaluation Kit, demonstrating best-in-class capacitive touch performance.

Alexander Kurz reveals how digital temperature sensors can be implemented to prevent overheating in your product.

AUTOMOTIVE ZONE 

Not only is our world becoming increasingly more connected, our cars are getting smarter as well. Rob Valiton explores the future of automobiles in the Internet of Things era.

A closer look at passive entry and passive start for automobiles through capacitive touch and proximity detection technology.

Rob Valiton takes us through a next-gen door handle application powered by our fourth generation LIN system.

MAKER ZONE

Former AVR Hero winner Pamungkas Sumasta and Ralf Smit introduce their all-in-one, Arduino-compatible prototyping gadget — which is now live on Kickstarter.

Tired of always having to sort through Skittles to find your favorite color? This Maker-built, SAM D21 powered machine will take of that tedious task for you!

Paal Kastnes maneuvers a remote-controlled robot powered by the Atmel | SMART SAM D21. “Mr. Abot” is controlled through an Andriod app, while the communications are driven through our recently-announced new WINC1500 Wi-Fi solution.

Some of the news you may have missed…

Jacko Wilbrink shares an update on the Atmel | SMART SAMA5D4 and ARM Cortex-M7 based MCUs.

Low power gets three times lower with the Atmel | SMART SAM L21 ARM Cortex-M0+ MCU.

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A new QTouch safety platform is introduced for home appliance user interfaces.

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Your favorite 8-bit AVR MCU family gets even bigger.

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The SAM W25 becomes the industry’s first FCC-certified Wi-Fi and MCU integrated module.

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The new CAN transceiver lineup meets the growing demands of the auto and industrial markets.

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The recently-unveiled LIN system basis chip portfolio enables a wide-range of in-vehicle applications.

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Atmel’s AvantCar is a fully-functional concept to meet the growing demand for new features and technological upgrades in tomorrow’s vehicles.

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IAR Systems supports Atmel’s complete MCU and MPU portfolio, expanding its IoT software and tools ecosystem.

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The ATA8520 device becomes the first SIGFOX Ready-certified system-on-chip (SoC) solution.

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And to wrap up the week in winning fashion, the Atmel based SatNOGS is crowned the Hackaday Prize champion!

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Superman freefalls from space

It’s a bird… It’s a plane… It’s Superman! While we may have seen record-breaking freefalls from daredevils Felix Baumgartner and most recently, Alan Eustace, none may compare to the latest project from a group of RS DesignSpark engineers which was brought to our attention during Electronica 2014.

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Earlier this summer, Mattel launched an Extreme Toys Travel Campaign that took their action figures to exotic and extreme locations all around the globe. Inspired by the latest attempts of falling from the edge of space, the toy company asked RS if they would be able to replicate these jumps with one of its new Superman action figures.

RS teamed up with Rlab, a peer run community hackspace, card modeller Jude Pullen, and high altitude balloonist Dave Akerman, to send Superman to space and back in a custom-built capsule. After a couple of planning sessions, the team comprised of Makers, hackers and engineers went right to work. In early September, the group then got together for a long weekend at RLab to bring it all together and prepare for launch.

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The team attached the specially-designed capsule to a weather balloon filled with hydrogen gas, which transported the toy Superman approximately 24 miles into the sky to the edge of space. Once the optimal altitude was achieved, Superman “jumped” from the capsule, safely falling back down to Earth’s surface. During the flight, mission data, HD video and pictures were captured, while both Superman and the capsule itself were tracked throughout the flight using a low power radio link and GPS.

Prior to launch, the group designed a chassis in RS Components’ DesignSpark mechanical tool to house the electronics, which was then 3D-printed using a SAM3X8E Cortex-M3 powered RepRap Pro Ormerod.

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The capsule featured a Raspberry Pi to capture mission data, as well as a customized Atmel ATxmega128A4U based tracking unit to locate and retrieve Superman. In total, the team had utilized five trackers located on the heroic Superman and his accompanying capsule. Not only did the trackers send GPS positions in real-time, but took and transmitted snapshots back down to the land-dwellers as well.

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Additionally, the RS DesignSpark innovators selected radio modules (were on the 433 mhz band) and receivers tuned to the frequencies of the trackers on Superman and his capsule. Once the Mattel toy jumped out using a “low-tech ejection mechanism,” the team hopped into their cars and continued to follow along with its signal.

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So did he make it? Yes, indeed! It took the embedded Superman just under an hour (50 minutes) to reach the ground — where it coincidentally landed at the end of Hope Lane. (For those who may not know, Superman’s “S” isn’t a letter, but rather the Kryptonian symbol for hope.)

Perhaps you have an extra action figure (or even a Barbie) lying around and interested in creating your own high-altitude tracker. If so, fly on over to RS DesignSpark’s step-by-step breakdown here.

Day 3: Atmel @ Electronica 2014

Just when we thought the first days of Electronica 2014 would be hard acts to follow, Day 3 surely didn’t disappoint.

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Shortly after the doors of Europe’s largest electronic component show opened, we were treated to a special visit from the embedded community’s favorite superhero… AVR Man!

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Headlining the day’s news was our recently extended partnership with IAR Systems. With over over 1,400 new example projects supporting our entire portfolio of world-class MCUs and MPUs, IAR Embedded Workbench will enable developers to bring their Atmel based designs to market faster.

As you can see in the pictures below, Atmel’s various technology areas attracted quite a bit of attention from attendees, particularly the SMART HOME ZONE. Booth-goers flocked a number of home automation demonstrations, including the Atmel | SMART SAMA5D4, as well as the newly-revealed SAM L21 and SmartConnect SAM W25.

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One other smart application that spurred quite a lot of buzz was our Philips Hue demo encompassing an LED colormix bulb, a Philips Lux dimmable bulb and a Philips Tap switch, which showed visitors how to create their own personal wireless lighting environment with a simple tap of a switch or via their mobile device.

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With three days in the books, we are eagerly anticipating student day which will certainly draw a number of young Makers to our incredibly popular MAKER ZONE. While we await tomorrow’s festivities, let’s take a look back at some snapshots from Day 3…

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1,400 new example projects in IAR Systems’ dev tool support entire Atmel MCU and MPU lineup

We have just announced the extension of our partnership with IAR Systems have to include over 1,400 new example projects in IAR Systems’ development tools to support Atmel’s entire portfolio of world-class MCUs and MPUs.

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Designers using both Atmel AVR and Atmel | SMART family can now leverage IAR Embedded Workbench, the leading C/C++ compiler and debugger toolchain, with new example projects to bring their products faster to market. With all the information available to a developer at the start of a project, including over 1,400 new examples from the Atmel Software Framework (ASF) for reference designs across a broad range of applications and Atmel’s Xplained Pro family of evaluation boards, this significantly increases developers’ productivity.

ASF is a large library of free source code for Atmel | SMART ARM and highly-popular AVR devices. This framework minimizes much of the low-level configuration and design required for projects to get off the ground, by providing hardware abstraction with consistent APIs, as well as high-value middleware components designed for evaluation, prototyping, design, and production phases.

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“We are committed to providing simple, yet sophisticated tools for our designers’ complex development,” said Steve Pancoast, Atmel Vice President of Development Software and Tools. “Since the introduction of our AVRs in the early 90s, IAR Systems has always been an important partner for us, providing world class tools to our most demanding users. The integration of our reference application examples into IAR Embedded Workbench will reduce overall time-to-market for developers, enabling them to bring products faster to market.”

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“High-performance development tools are critical for success in today’s advanced embedded systems designs, specifically for the Internet of Things and connectivity markets,” added Stefan Skarin, IAR Systems CEO. “IAR Systems’ position is unique in that we are the only commercial vendor able to provide this, as well as our world class support, across Atmel’s entire range of microcontroller architectures.”

Day 2: Atmel @ Electronica 2014

Fresh on the heels of an eventful first day, today proved to be yet another successful one here in Munich. From the moment the doors opened, our booth experienced a shoulder-to-shoulder crowd of embedded designers, engineers and industry insiders all flocking around a number of super smart exhibits and uber-cool demos. Adding to the day’s excitement was the announcement of a pair of new solutions set to further enable the connected world of tomorrow.

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CEO Steven Laub was on hand to browse our latest technologies — ranging from multi-touch industrial apps to passive car entry systems — as well as to mingle with booth-goers looking to create next-gen connected designs.

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Meanwhile, we had the chance to get up close and personal with the recently-revealed Atmel | SMART SAM L21.

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Following today’s news, Atmel Senior Application Engineer Dr. Peter Sauer provided a brief overview of how SIGFOX, a pioneer in cost-effective long range connectivity, is being used in the industrial setting.

Shortly thereafter, we were able to get a firsthand look at the brand new SmartConnect SAM W25 module, which is the industry’s first fully-integrated FCC-certified Wi-Fi module with a standalone MCU and hardware security from a single source.

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Former AVR Hero and soon-to-be Kickstarter success Pamungkas Prawisuda Sumasta also gave us a quick glimpse into the latest rendition of his team’s pocket-sized prototyping gadget. The all-in-one Arduino-compatible device is set to kick off its crowdfunding campaign tomorrow!

Rounding out the day, we had the pleasure of catching up with Atmel resident security expert Kerry Malestky, who explored the topic of authentication. Further elaborating upon this key issue, Maletsky will be taking the center stage tomorrow at 2:00pm CET in Hall A6 / A6.353 to address the basics of hardened security in every designer’s IoT device.

Although Electronica 2014 may be halfway over, there’s certainly plenty more to go! Heading to Messe Münche later this week? Learn more about all the tech you can expect to see here. Meanwhile, stay tuned for more on Bits & Pieces for updates from the show floor, and be sure to follow along with all the real-time happenings on Twitter!

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Introducing the SmartConnect SAM W25 module for edge nodes IoT applications

Now on display at Electronica 2014, the SmartConnect SAM W25 module is the industry’s first fully-integrated FCC-certified Wi-Fi module with a standalone MCU and hardware security from a single source. The module includes Atmel’s recently-announced 2.4GHz IEEE 802.11 b/g/n Wi-Fi WINC1500, along with an Atmel | SMART SAM D21 ARM Cortex M0+-based MCU and Atmel’s ATECC108A optimized CryptoAuthentication engine with ultra-secure hardware-based key storage for secure connectivity.

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With nearly 5 billion connected devices expected next year with another 25 billion predicted by 2020, designers are now demanding more flexible, cost-optimized modules that provide a complete end-point solution from a single vendor. The fully-integrated SAM W25 delivers a secure ‘plug and play’ solution integrating wireless technologies with the design flexibility required for these IoT developers.

The billions of devices in edge nodes IoT applications will be powered by an embedded processing unit such as an MCU, and connected through a secure wireless signal. As more embedded developers start designing IoT apps for smart, secure connected devices, the need for solutions that integrate an MCU, hardware security and pre-certified wireless connectivity solution into one box will become a critical piece of the IoT puzzle; thereby, designers will no longer need wireless or encryption expertise to create an IoT gadget or gizmo.

Atmel’s FCC-, Telec-, IC- and CE-certified SAM W25 is a standalone solution that gives designers an all-in-one platform with a low-power MCU, hardware security and FCC-certified wireless connectivity from a single source. The small packaged module is cost optimized to lower the overall bill of materials for battery-operated applications ranging from remotes to home automation devices and beyond.

“IoT will impact nearly everyone’s lives ranging from their garage to their lighting systems, door locks, thermostats, fitness monitors, medical devices and more,” said Kaivan Karimi, Atmel Vice President and GM of Wireless MCUs. “Every one of these IoT devices will require an integrated edge node solution that delivers an MCU and secure wireless connectivity. Atmel’s SAM W25 delivers just that—a fully integrated secure wireless MCU module with over-the-air upgrade functionality that simplifies the complexities of wireless and security, and gives our customers time-to-market advantage. Atmel is committed to making it easier for IoT designers to bring their latest products to market with fully integrated modules that are ‘out-of-the-box’ ready to use, so developers can focus on developing features that will enhance the consumer experience.”

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Key features of the Atmel SmartConnect SAM W25 include

• Turnkey system with integrated software that includes TLS 1.0 and a TCP/IP stack WPA2 personal and enterprise security
• FCC-certified 2.4GHz IEEE 802.11 b/g/n Wi-Fi WINC1500
• Atmel | SMART ARM Cortex M0+-based SAM D21; 256KB Flash; 32KB SRAM
• Serial Peripheral Interface (SPI)
• Over-the-air updates
• ATECC108A CryptoAuthentication engine with ultra-secure hardware-based key storage for secure connectivity

Though the Atmel SAM W25 module won’t be available until December 2014, Electronica attendees can now get a firsthand sneak peek at the ‘plug and play’ solution. To help accelerate design development, Atmel offers a SAM W25 integrated module on an Xplained starter kit platform which will be available next month as well.

Day 1: Atmel @ Electronica 2014

Day 1 of Electronica 2014 in Munich, Germany has drawn to a successful close. Surely enough, it didn’t take long before the Atmel booth — located in Hall A5, #542 — was jam-packed, hosting countless engineers, designers, partners and industry insiders throughout an exciting nine hours.

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While at the booth, visitors had the opportunity to check out a plethora of our recently launched products like the new megaAVR family, the super low power Atmel | SMART SAM L21, the QTouch Safety Platform and our fourth generation LIN device, as well as an extensive lineup of interactive demos ranging from CryptoAuthentication to the futuristic AvantCar center console concept.

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In addition to an assortment of IoT solutions, Atmel’s AVR Hero Design Contest winner Pamungkas Sumasta was on hand showing off the latest rendition of the award-winning, all-in-one Phoenard platform — which is slated to hit Kickstarter later this week.

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Heading to Messe Münche later this week? Learn more about all the tech you can expect to see here. Meanwhile, stay tuned for more on Bits & Pieces for updates from the show floor, and be sure to follow along with all the real-time happenings on Twitter!

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Low power just got lower with the Atmel | SMART SAM L21

Well, low power just got lower. The Atmel team is excited to announce that it has reached a new low-power standard for its ARM Cortex-M0+ based MCUs with power consumption down to 40 µA/MHz in active mode and 200nA in sleep mode. In addition to ultra-low power, the new platform features full-speed USB host and device, Event System and Sleepwalking,12-bit analog, AES, capacitive touch sensing and much more.

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With billions of devices predicted for the Internet of Things (IoT) market by 2020, there is a need for lower power MCUs that will power these applications without adding load to utility grids or requiring frequent battery changes. Atmel’s latest Atmel | SMART platform is designed specifically for these applications, expanding battery life from years to decades.

Consuming just one-third the power of comparable products in the market today, the new low-power SAM L21 family is the first on the new platform expanding the Atmel | SMART 32-bit ARM-based products using Atmel’s proprietary picoPower technology.

While running the EEMBC CoreMark benchmark, Atmel’s SAM L21 family delivers ultra-low power running down to 40µA/MHz in active mode, consuming less than 900nA with full 32kB RAM retention and real-time clock and calendar, and 200nA in the deepest sleep mode. With rapid wake-up times, Event System, Sleepwalking and the innovative picoPower peripherals, the SAM L21 ultra-low power family is ideal for handheld and battery-operated devices in a variety of markets including IoT, consumer, industrial and portable medical applications.

Architectural innovations in the new platform enables low-power peripherals including timers, serial communications and capacitive touch sensing to remain powered and running while the rest of the system is in a lower power mode, further reducing power consumption for many always-on applications.

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The Atmel SAM L21 family has amazingly low current consumption ratings for both the active and sleep mode operation which will be a great benefit in targeting the growing battery-powered device market,” said Markus Levy, president and co-founder, EEMBC. “With billions of devices to be brought to market during the era of the Internet of Things, designers can utilize Atmel’s ultra-low power SAM L family to ensure an increased life in these battery-powered devices. To instantiate this power data from Atmel, I’m looking forward to seeing the results from this new platform running our newly established ULPBench, aimed at the ultra-low power microcontroller industry.”

“Atmel is committed to providing the industry’s lowest power technologies for the rapidly growing IoT market and beyond for battery-powered devices,” expained Reza Kazerounian, Atmel SVP and GM, MCU business unit. “Developers for IoT edge nodes are no longer just interested in expanding the life of a battery to one year, but are looking for technologies that will increase the life of a battery to a decade or longer. Doing just that, the new 32-bit MCU platform in the Atmel | SMART family integrating our proprietary picoPower technologies are the perfect MCUs for IoT edge nodes.”

Engineering samples of the SAM L21, along with development tools and datasheet will be available in February 2015. Meanwhile, the SAM L21 can be found all this week in Hall A5, Booth 542 at Electronica.