Category Archives: Events

Atmel kicks off Simply AVR Design Contest (stage 2)

Back in September 2013, Atmel launched the first stage of its AVR Hero Maker Faire Contest, which challenged Makers, designers and engineers to develop new AVR-powered devices and platforms with commercial potential. 

Winners for the first stage of the contest included Sumit Grover and Rahul Kar (two runner up prizes) from India and Juan Luis Gonzalez from Mexico.

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The grand prize winner? Pamungkas Sumasta from Indonesia, who designed a slick Inertial Mobile Phone Unit.

Earlier this week, Atmel launched stage two of its Simply AVR Design Contest. Targeted at engineers, Makers and DIY hobbyists, the contest invites participants to create ground-breaking microcontroller-based designs using Atmel’s wildly popular AVR MCU lineup.

The Simply AVR winner (first prize) will receive $1,500 in cash as well as coverage on Atmel’s social media channels: Twitter, Facebook and Bits & Pieces. Each of the four runner ups will claim a $500 cash prize, along with coverage on Atmel’s various social media channels.

Interested in submitting your design or voting for others? Click here to sign up and vote.

Atmel’s Tech on Tour heads to Napa

After a successful Tech on Tour (ToT) stop in San Francisco’s SoMa neighborhood, the Atmel Mobile Training Center is heading to California’s sunny Napa Valley.


We’ll be at the Meritage Resort & Spa on 875 Bordeaux Way on March 23-24, 

showcasing a wide variety of tech across a number of spaces including touchsecuritymicrocontrollers (MCUs), wirelesslighting and automotive.

More specifically, you can check out:

In addition, Sander Arts, VP of Corporate Marketing at Atmel, will be hosting a session on easy-to-use, fully integrated solutions for University students at 12:30 pm on March 23 in the Carneros Ballroom.

“In this short session, students will see how Atmel provides a broad portfolio of hardware and software solutions that are easy-to-use and cost-effective for the classroom environment. Our boards and software development kits provide students hands-on training with some of the latest electronics for developing fun applications using Ardunio-based boards to Atmel’s own development solutions,” Arts told Bits & Pieces.

“They will also hear about Atmel’s revamped University Program and how we are using our latest social media channels, mobile trailer, challenges and competitions to engage with University students.”

Interested? You can register for the event here.

Making the Internet of Things a reality

On March 18, 2014, Atmel and Arrow hosted a Tech on Tour (ToT) panel discussion in San Francisco’s SoMa neighborhood about the rapidly evolving Internet of Things (IoT). Moderated by Jeremy Geelan, panel participants included Omri Lachman of Humavox, Dominic Pajak of ARM, Christopher Kim of August Smart Locks and Atmel’s Kaivan Karimi.

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ARM’s Dominic Pajak helped kick off the discussion by noting that the Internet of Things (IoT) has successfully sparked the imagination of both industry heavyweights and the masses. Indeed, a number of development boards, such as the Atmel-powered Arduino and Raspberry Pi, along with various wearables, are helping to put IoT technology in the hands of the people. Like all panel participants, Pajak noted that there were critical challenges – including adoption of standards and ensuring security – to overcome.

“IoT standards do exist today via the IETF (Internet Engineering Task Force), the very same standards body that originally defined IPv6. Specific examples include CoAP (constrained applications protocol) and 6LoWPAN. What is still emerging is the wide adoption and deployment of devices that run these protocols,” he explained. “Nevertheless, the IoT is steadily moving forward. While specific privacy policies have yet to be completely ironed out, the market will likely adapt to ensure consumer expectations are met.”

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Pajak emphasized that he remained optimistic about the future of the IoT, which, if successfully implemented, could even lead to the rise of smart cities all over the world.

Omri Lachman of Humavox expressed similar sentiments, confirming that the IoT’s impact is already being significantly felt in the healthcare space, with devices such as connected heart monitors helping to change the lives of patients around the world.

“Our daily lives are more connected now than ever before. Everything is becoming centralized, both on a hardware and software level,” he said. “Plus, we are definitely starting to see various corporations, entities and ideas finding each other. From fashion and tech, to healthcare and wearables, it is all coming together and changing the way we do business.”

Meanwhile, Christopher Kim of August Locks noted that science fiction was quickly becoming fact thanks to the IoT, especially in the home automation sector, as is illustrated by Google’s recent acquisition of NEST.

“We are definitely past future shock. Consumers are becoming more familiar with the concept. It is no longer space age or futuristic to expect a house and its appliances to respond to the needs or commands of a resident or family,” he said.

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“That being said, we take security and privacy very seriously, both on an external, practical level, as well as internally when we talk about opportunities for additional monetization.”

Similarly, Atmel’s Kaivan Karimi focused on how rapidly the Internet of Things is evolving by integrating various connected capabilities in our daily lives that range from consumer and health to intelligent, autonomous Google cars.

“For the IoT to thrive, the industry must continue to consolidate standards across multiple connected segments. In addition, security and privacy can definitely make or break the IoT, at least from a mass market perspective,” he said. “Of course there are always going to be people with evil intent. That isn’t the question. Rather, the challenge is how to best manage and protect the terabytes of valuable data generated by various IoT devices. I personally believe the need for comprehensive security and privacy policies are so pressing that it will prompt our legislators to take appropriate action.”

According to Karimi, future IoT models will likely see individuals opting in and out of specific data collection options, ranging from devices tasked with glucose monitoring to platforms like real time breathalyzers and wearables that measure physical responses to specific activities.

“In addition to wearables, cars are also going through a massive transformation, no less significant than the migration from analog to digital,” he added. “We are entering an age where drivers will not only step up their interaction with their vehicles, but cars will also start talking to each other to avoid fatalities, as well as monitor the weather in real time and even alert drivers to natural disasters such as tsunamis and flooded roads.”

Interested in learning more about Atmel and the IoT? You can check out our article archive on the subject here.

International Arduino Day is almost here!



Celebrated March 29, 2014, Arduino Day is a worldwide celebration marking the first successful decade of the Atmel-powered open source board.

It’s a 24 hour celebration – both official and independent – with Makers meeting up to share their DIY experiences.

Meanwhile, Make Magazine will be celebrating the milestone all through next week by showcasing a special lineup of top-rated Arduino projects.

“But we’re also looking to you, because we want to feature your original projects here on the Make blog. If you’re not going to be able to show off your project at your local Arduino event on Arduino Day, maybe you should show it off to the world,” writes MakeZine’s Alasdair Allan.

“Or maybe you’ve been itching for an excuse to sit down and build something new? Or [perhaps] someone [is] wrong on the Internet and you want to write the definitive guide teaching people how to use a particular sensor, widget, or gizmo, with the Arduino.”

Whatever the reason, Makers can send a summary of their thoughts to alasdair@makezine.com with “MAKE Arduino Day” in the subject line. Please be sure to include any technical details about the build, as well as some pictures, images and video links.

Of course we’ll also be celebrating Arduino Day here at Bits & Pieces with extra project coverage, so be sure to stop by and check out our blog posts about everybody’s favorite Atmel-powered board!

Will Makers change Shenzhen?

Writing for the EE Times, Junko Yoshida says local culture in Shenzhen is rapidly changing, with a growing number of hi-tech workers reportedly joining the rapidly growing Maker Movement (chuang ke).

Indeed, RPTechWorks founder Yang Yango told Yoshida that “labor intensive” Shenzhen will eventually become a city known for fast prototyping with “shortened development” cycles. 

Qifeng Yan, ex-director of the Nokia Research Center in Shenzhen and currently director and chief researcher at Media Lab (Shenzhen) of Hunan University, expressed similar sentiments in an interview with Yoshida.

However, Yan noted that many individuals in Shenzhen lack free time and space. As such, the Maker Movement in Shenzhen (and China as a whole) is evolving into something quite distinct. 

More specifically, it is intertwined with the existing electronics ecosystem in Shenzhen, as Makers help local companies open DIY workshops, kick off fresh projects and even open new startups.

“The electronics market on Huanqiang Road has always been a destination for every EE. But its importance is increasing for the rest of us, with the maker movement catching on,” Yoshia concluded.

As we’ve previously discussed on Bits & Pieces, hardware development is becoming a more agile process with the aid of prototyping tools like Atmel-powered RepRap and Arduino boards – both of which are helping to facilitate innovation across the world and particularly in China.

“MakerSpaces will likely enable a new wave of tech startups in China as in the U.S,” Seeed Studio founder Eric Pan told Bits & Pieces during a recent interview. “To be sure, Makers working with their peers are now able to more easily realize their goals, while bringing products to market with new platforms such as e-commerce sites and crowdfunding.”

Interested in learning more about China and the Maker Movement? Previous Bits & Pieces articles on the subject are available here. Atmel also will be at Maker Faire Shenzhen 2014 in April, so be sure to stop by and see us if you are in the area!

Atmel’s Tech on Tour heads to SF



After successfully wrapping up SXSW 2014 in Austin, Atmel’s Tech on Tour (ToT) trailer is back on the road to the Bay Area – with a long-awaited San Francisco SoMa stop scheduled for March 18, 2014.

We’ll be at China Basin, Lot C @ 185 Berry Street (between 3rd and 4th) from 10AM-6PM, showcasing a wide variety of tech across a number of spaces including touchsecuritymicrocontrollers (MCUs), wirelesslighting and automotive.

More specifically, you can check out:

Atmel’s ToT will also be hosting an industry panel on the rapidly evolving Internet of Things (IoT) at 4:00PM.

Join industry experts from Atmel, ARM, Humavox and August for an interactive discussion on how the IoT, the hottest topic in the technology sphere, is impacting today’s market across multiple segments.

Interested? You can register for the event here. See you in SoMa!!!

A billion IoT dreams with Sigfox and Atmel

French startup Sigfox recently showcased its Atmel-powered global cellular connectivity solution for the Internet of Things (IoT) at the Atmel booth during Embedded World 2014 in Nuremberg, Germany.

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According to company rep Jacques Husser, Sigfox-ready devices connect to the Internet without any geographically dependent connectivity costs or location-specific network configuration. The worldwide connectivity solution is managed through the Sigfox Network Operator partnership program, effectively linking local ecosystems to the global network. 

That is why, says Husser, the phrase “one network, a billion dreams” has become the company’s slogan.

Indeed, SIGFOX utilizes UNB (Ultra Narrow Band) radio technology to connect devices to its global network. The use of UNB is key to providing a scalable, high-capacity network, with very low energy consumption, while maintaining a simple and easy to rollout star-based cell infrastructure.

 The network operates in the globally available ISM bands (license-free frequency bands) and co-exists in these frequencies with other radio technologies – without any risk of collisions or capacity problems.

Sigfox currently uses the most popular European ISM band on 868MHz (as defined by ETSI and CEPT), along with 902MHz in the USA (as defined by the FCC), depending on specific regional regulations.

Sigfox secures communications in a number of ways, including anti-replay, message scrambling and sequencing. Perhaps most importantly, only the device vendors understand the actual data exchanged between the device and the IT systems. Simply put, Sigfox acts as a transport channel, pushing the data towards the customer’s IT system.

Interested in learning more about Sigfox? You can check out the official company website here.

Atmel kicks off ToT selfie sweepstakes


Snap, smile and click! Atmel has kicked off its long-awaited Tech on Tour (ToT) selfie sweepstakes

So if you are attending one of our ToT events, or happen to see us stopping to refuel, be sure to come on over and take a selfie with the Atmel crew and our tech-packed mobile trailer. Don’t be camera shy, because you could win a brand new Samsung Galaxy Tab 3!

You can click here for additional details.

As we’ve previously discussed on Bits & Pieces, our tricked-out ToT mobile trailer allows visitors to interact with a wide range of next-gen Atmel tech, including AVR and ARM based microcontrollersautomotive and crypto solutions,microprocessorsInternet Of Things (IoT) productswearable devices3D printerstouch sensors and XSense. 

If you don’t see a stop near you and think your city would enjoy Atmel’s traveling show, be sure to request one and we’ll see what we can do.

This weekend, Atmel’s ToT will be at SXSW in Austin, Texas. We’re based at the Hyatt Regency Austin from March 7-9, 2014, so be sure to stop by during the show to see our latest demos.

More specifically, you can check out:

In addition, we’re proud to host a guest appearance by Autodesk, the very same folks behind the world famous Instructables and 123D Circuits.

Interested in learning more about Atmel’s tech on tour? You can check out our official ToT page here.

Atmel is ready to rock @ SXSW!

Atmel’s Tech on Tour trailer is on the road again and heading to Austin, Texas for SXSW. We’ll be at the Hyatt Regency Austin from March 7-9, 2014, so be sure to stop by during the show to see our latest demos.

We’ll be showcasing a wide variety of tech across a number of spaces, including touch, security, microcontrollers (MCUs), wireless, lighting and automotive.

More specifically, you can check out:

In addition, we’re proud to host a guest appearance by Autodesk, the very same folks behind the world famous Instructables and 123D Circuits.

With 123D Circuits, you can breadboard and simulate your AVR-powered Arduino-based circuits, while writing, compiling and running code right in your browser. When you’re done, you can have the circuit board professionally made and shipped right to your doorstep.

Interested in learning more about Atmel’s tech on tour? You can check out our official ToT page here.

Atmel bids Auf Wiedersehen to EW 2014

Atmel is bidding auf wiedersehen to Embedded World 2014 in Nuremberg, Germany.

During the show, Atmel announced and showcased a number of new products to drive smart, connected devices in the era of the Internet of Things (IoT) including:

Other notable demos included Ivee Sleek Wi-Fi, a voice-activated assistance for the home that helps manage and control connected devices without hands; a finger print, voice-search, secure Bluetooth / USB drive that displays passwords; a tiny automatic camera and app that boasts a searchable and shareable photographic memory, as well as a 5mm x 5mm Cortex-A5 System on Module card.

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A polyphase smart e-metering board based on a dual ARM Cortex-M4 core system-on-chip with an integrated metrology AFE was also on display in the booth, along with Atmel’s advanced AvantCar demo, a next-gen automotive center console concept with curved touchscreens that illustrated the combined use of Atmel’s XSensemaXTouchQTouch and 8-bit AVR MCU technologies.

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In addition, Atmel’s low-power MCU Expert Bob Martin presented “Differentiating and Optimizing for Static and Active Microcontroller Modes” during the hands-on workshop: “Applying Optimizing Techniques for Ultra-low Power Microcontrollers” (Class 07) and talked Hexbug hacking in the Atmel booth.

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Last, but certainly not least, Atmel announced the winners of its AVR Hero Design contest at the show.

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We’ll see you next year in 2015!

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