Category Archives: Hardware

ZTE’s bezel-less Nubia Z9 smartphone is powered by Atmel maXTouch


With virtual edge keys and gestures — and no borders — the Nubia Z9 delivers key functions including wake-up, screenshots, flicking, volume and much more. 


Last month, the newly-revealed ZTE Nubia Z9 lived up to its hype in China by selling out in a matter of 10 minutes. Now, the device is looking to make a similar splash here in the United States. With a super-sleek, practically bezel-less profile, it certainly stands out from other high-end smartphones on the market today with an assortment of impressive features, ranging from unique touch controls integrated into its side to a sleek metallic design.

zte_nubia_z9_classic

Currently limited to China, the high-end handset is available in two colors, black and gold, and in three models, each with different memory capacities and built-in storage configurations. The base variant, the Classic, comes with 3GB of RAM and 32GB storage, while the Elite and Exclusive both pack 4GB RAM and 64GB storage.

The dual-SIM smartphones are powered by a 64-bit octa-core Qualcomm Snapdragon 810 processor, with a 16-megapixel rear  camera and 8-megapixel front-facing selfie shooter. The Nubia Z9 includes a 5.2-inch 1080p display, driven by an Atmel maXTouch mXT336T touchscreen controller, along with software that enables users to take advantage o its edge-to-edge design. Beyond that, the device boasts a 2,900mAh battery, Android 5.0 Lollipop, as well as 4G LTE, Bluetooth 4.1, NFC, Wi-Fi, GPS and USB.

Zubia

What truly makes this flagship gadget stand out is its bezel-free design — just 0.8mm thick — giving the illusion of a borderless display, all made possible by Atmel’s unique, proprietary single-layer pattern. mXT336T delivers these features, along with advanced algorithms and Atmel’s adaptive sensing technology to enable virtual edge keys and sliders—delivering interaction all the way to the edge of the phone.

“We selected Atmel’s innovative single-layer on-cell maXTouch solution to enable our first borderless smartphone design,” explained Ni Fei, CEO of the Nubia brand. “Atmel’s adaptive sensing and edge-sensing technology enable the innovative edge keys and gestures in our flagship nubia handset. We are thrilled to team with Atmel and look forward to delivering more unique smart phones with excellent touch performance using maXTouch solutions.”

And of course, one can’t forget the company’s Frame Interactive Technology, or FIT, which allows users to carry out various preprogrammed actions with gestures made along the beveled sides — whether that’s launching the camera, taking a screenshot or adjusting the volume.

Nubia-Z7-FiT

Given the reception to the Nubia Z9 in China, this family of gadgets will surely make for an attractive option in America as well. Those wishing to get their hands on one will have to wait for its release that is slated for sometime in Q3 of this year. The Classic edition will go for approximately $565, the Elite for $645, and $725 for the Exclusive, which also includes an integrated fingerprint sensor.

Thingsquare is putting the IoT at your fingertips


This IoT platform enables users to build their connected product in a matter of days.


Thingsquare, an IoT startup who has emerged as one of the pioneers in connected product development, has launched an open prototyping tier enabling engineers, designers and Makers to envision and prototype their smart devices in a matter of minutes.

Smart

For those unfamiliar wtih Thingsquare, the all-in-one software platform provides Makers with all of the necessary tools to quickly add Internet connectivity to their product via smartphone. Ultimately, this easy-to-use solution reduces the time typically required to bring an idea to mass market from months to just days.

The platform works by connecting smart devices, such as lights and thermostats, which have a programmable wireless chip running the Thingsquare firmware. The wireless MCU and the firmware securely sync the gadget to the cloud backend server that handles the API for the app. From there, Thingsquare builds a resilient wireless mesh network where one router offers seamless Internet access for all mesh nodes, also allowing users to upgrade their firmware over the air.

“Devices form a wireless mesh network and connect to the Internet. Devices use their Internet connection to authenticate with the Thingsquare cloud and begin announcing their presence. The smartphone app discovers devices and authenticates with the Thingsquare cloud. Users can login and control devices either locally or remotely. The app can notify the user if something important happens,” the team explains.

discovery

Thingsquare has even made it possible to try a minimalist version of app without any hardware by providing a built-in virtual hardware mechanism that lets a user run the platform from their phone.

“A virtual device acts as a real wireless hardware device, but runs as software on your smartphone. To the Thingsquare platform, the virtual device looks just like a normal hardware device. Virtual devices send and receive data in the same way as wireless hardware devices do.”

As for the hardware, the solution will support a wide range of SoCs — most notably the Atmel | SMART SAM R21. This calls for at least a pair of SAM R21 Xplained PRO evaluation boards, two microUSB cables (one for each device), an Atmel Ethernet1 Xplained PRO extension board, an Ethernet cable, a Wi-Fi router with an Ethernet port, as well as a PC for uploading the firmware to the chips.

What’s nice is that the Cortex-M0+ processor supports external devices on GPIO pins that can be controlled from the smartphone. The SAM R21 creates a self-healing wireless mesh with one MCU acting as an Ethernet gateway with the Xplained PRO Ethernet extension board. This process, including all of the necessary code, has been made available on Github.

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What’s more, the newly-revealed open prototyping tier will help resolve a number of problems often encountered throughout development. This is accomplished by providing wireless connectivity by way of a self-healing and self-forming mesh network, a simple app that users can build themselves, and if necessary, secure remote access.

“The cool thing with connected product is how many different markets it touches. Anything that benefits from being connected is rapidly becoming connected,” the startup adds. “Further, the Thingsquare platform lets you put your next product’s app in the hands of your potential customers right from the start, and provide remote support.”

Evident by the sheer number of malicious hacks in recent months, smart gadgets require protection, something of which the company has embedded into its platform from the start through secure authentication. Beyond that, other features of the app include discovering, interacting, positioning and sensing nearby devices as well as collecting data from the wireless mesh. At the moment, the app runs on iOS (version 8.0) and Android (version 4.3) smartphones.

Device

“Our customers are demanding complete, easy-to-use IoT solutions that can quickly bring a full system to market,” explains Magnus Pedersen, Atmel Product Marketing Director. “Our cooperation with Thingsquare is an example of that, with a web-based toolchain and open source firmware to offer our customers a fully integrated hardware and software solution for various IoT applications.”

Ready to get started designing your first IoT gizmo? If so, check out Thingsquare’s open prototyping tier. Meanwhile, those wishing to learn more about how the platform works can do so here.

Qualtré debuts 11-DOF MEMS sensor platform


New platform spurs innovation by simplifying evaluation and the development of sensor fusion algorithms.


Qualtré, Inc, a leader in the development and commercialization of Bulk Acoustic Wave MEMS inertial sensors, has debuted a MEMS sensor evaluation platform with 11 degrees of freedom (DOF). This evaluation platform combines three axes of gyroscopic data, three axes of accelerometer data, three axes of magnetic data, as well as barometric pressure/altitude and temperature. The company’s sensor fusion application software library leverages the Atmel | SMART SAM4E Cortex-M4 MCU.

DOF

“With an integrated sensor fusion framework, designers can focus on their unique motion based application,” explains Dr. Sreeni Rao, Qualtré’s VP of Vertical Markets. “It’s all about bringing the relevant data together from multiple sensors to provide a more comprehensive and accurate picture of what’s going on in a system. The Qualtré 11-DOF evaluation platform makes it easy to interface multiple sensors and get started immediately writing, compiling and running sensor based applications which can easily be ported to the end-user platform.”

The current version of the sensor fusion platform provides software support for a number of functions, including Wi-Fi-based 11-DOF real-time telemetry, sensor fusion quaternion outputs, corrected heading direction and second order temperature compensation.

Typically speaking, a key challenge in sensor fusion is effectively separating signal, motion and noise. Fortunately, Qualtré’s algorithms aim to take data from different sensors that observe the same event to distinguish between noise and signals, then compute more accurate information. Sensor fusion encompasses a variety of techniques which leverage the environmental monitoring of the individual sensors and combine them intelligently to achieve broader and more precise results.

Calling all Makers, visionaries and innovators up for a (IPSO) Challenge!


How do you IPSO? There are many problems in everyday life that can be solved by collecting data thru sensors, or by controlling smart objects based upon inputs from a variety of sources.


Once again, the IPSO Alliance has initiated its annual challenge, whose deadline for proposals is quickly approaching!

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The IPSO CHALLENGE was launched as a way to show what is possible utilizing the Internet Protocol (IP) and open standards in building the Internet of Things. Enter this global competition by submitting a proposal before July 15 2015 for a working prototype that is innovative, marketable and easy to use.

Just a few weeks ago, I had the opportunity to speak to a potential group of IPSO CHALLENGE participants in Colorado Springs, Colorado. This meetup was created to enable potential participants to learn about the challenge, mingle with like-minded individuals, find team members with the skills needed to implement ideas that are already being considered or to find those with like interests and come up with an innovative project proposal.

As a proud sponsor of the IPSO CHALLENGE 2015, my goal on behalf of Atmel was to describe how our wireless and MCU solutions can be used to form the basis of the hardware and software platforms that should be considered for a number of innovative IP-based challenge entries.

The incentive? Over $17,500 up for grabs in prizes with first taking home $10,000, $5,000 for the runner-up and $2,500 for third. There are many problems in everyday life that can be solved by collecting data thru sensors, or by controlling smart objects based upon inputs from a variety of sources. The Internet of Things and the Internet Protocol are a smart choice as the means to publish and subscribe to  sensor information, and make this available for processing in the cloud, or to deliver this information to mobile devices for viewing or notification anywhere in the world.

One of the development kits that is being promoted for use in the IPSO CHALLENGE is the ATSAMR21-XPRO evaluation board. This kit supports the ATSAMR21 (IEEE 802.15.4-compliant single-chip wireless solution) wireless “system in package” device.

SAMR21_XPRO

The device contains both an ARM Cortex M0+ microcontroller plus the AT86RF233 2.4ghz 802.15.4 radio. This combination makes the perfect solution where a low power wireless sensor or actuator is required ,as an element of the hardware platform needed to implement your CHALLENGE entry.

The SAM R21 is the ideal platform to support a 6LoWPAN wireless mesh network, with sensors that can be used to measure and collect  data, or control outputs, while also having the ability to transfer this information to the cloud, or to any PC or mobile device, that has an internet connection anywhere in the world.

SAM R21 device IO assignments:

SAMR21

Atmel recently released its SmartConnect 6LoWPAN, a wireless stack firmware package that provides an IPV6 6LoWPAN implementation running on the SAM R21 evaluation kit, among a number of other Atmel platforms. Additionally, there are a number of example applications for SmartConnect 6LoWPAN that are provided in the free Atmel Studio 6.2.

AtmelStudio6

The example that I demonstrated during the IPSO meetup was the MQTT (MQ Telemetry Transport) example. MQTT is a publish/ subscribe protocol that allows the SAM R21 SmartConnect 6LoWPAN solution to implement topics like /Atmel/IoT/temperature or  Atmel/IoT/LED and then subscribe to, or publish to these topics while also allowing other devices to also subscribe  or publish to these same topics. This enables all these devices to work together in collecting and processing the content of many distributed sensors.

This is a very simple protocol that needs only a small amount of memory resources, and allows one to create a very effective distributed processing solution, where IP is used to enable communication and data transfer between all of the elements contained within the network.

SmartConnect 6LoWPAN, as with most 6LoWPAN solutions, makes use of the RPL mesh networking routing protocol. This lets these low power SAM R21 (15.4) radios to have the ability to transfer data over longer distances thru the wireless mesh. Because one only has to transfer the data to its nearest neighbor or its parent, in  the network that was formed.

Let’s take a look at a simplistic example of a problem, with a 6LoWPAN wireless mesh network solution: Your children take a school bus to school every morning, and if you could know when the school bus was in the neighborhood, or approaching the nearest stop, life would be a lot easier in inclement weather.

So you gather together a few SAM R21 kits and battery packs, and start to think about a solution.

Since you would need to know where the bus is at some distance from your home, this would eliminate “wired’ solutions, and since you probably would not have access to “mains power” at many of the sensing locations, the solution would require low power battery operated wireless sensors.  As it just so happens, the SAM R21 would make a perfect low power battery operated “wireless” sensor.  The SmartConnect 6LoWPAN wireless mesh network firmware would allow you to cover an extended range, by placing additional routing sensors where needed to keep track of the bus, and to relay or route similar data from other sensors that are too far away by radio, to get all the way back to your home base unit.

Given that you will need access to a fence post, a mailbox or telephone pole on your neighbors property in order to mount your small wireless sensors, you can tell them that they also can access this data to keep track of the school bus, or just about anything in the neighborhood that has a mobile tag  placed on it, whether it’s a young child’s backpack or jacket, a pet’s collar, etc.)

There needs to be one root location where all of the sensor data is transferred to, and this location will act as the  border router ( or dag root ) of the 6LoWPAN network. This is also implemented using the SAM R21 evaluation kit along with an Ethernet 1 XPRO interface board. This border router hardware would be located in your house, and plugged into a spare Ethernet port of the home access point that provides internet service to your home. Future options could also allow using Wi-Fi instead of Ethernet to make the connection to your home Wi-Fi access point.

A mobile sensor/tag will need to be placed on the bus (hopefully you can get permission, to place a small sensor using double sided tape inside the bus, or maybe ask the nice bus driver if he/she would carry it, or have one of the kids that gets on the bus early in the bus route for our neighborhood,  clip the mobile sensor to their backpack or belt .  How and where to place these mobile tag sensors, may actually be one of the most difficult parts to solve for this solution.

Once you have the mobile sensors in place on the bus, kids, dogs,  and cats, now you need to set up the sensor mesh around the neighborhood.

Atmel provides a tool call Atmel Wireless Composer.

WirelessComposer

This free tool  has a very nice feature that allows range testing to be done by one person.  Place one SAM R21 device in a fixed location and then take a battery operated remote node for a walk in your neighborhood.  You can  use this method to determine the typical range that you can achieve and  check potential mounting spots within the neighborhood. This can be used to insure that you can establish reliable wireless communications, and to find the location of where to place the  nearest neighboring node.

Remember to ask permission, before you mount the sensor node on someone else’s property.

As you turn on the remote nodes they will make their presence know to the network, and a route will be discovered back to the root node at your home.

mesh

Once you have established your network, a number of SmartConnect 6LoWPAN Example applications can be used to move the data around the network. By using the MQTT example previously mentioned, units can publish information as to which “mobile” tags are within wireless range of the sensor, thus providing a coarse location system, to notify those that are subscribing to a particular topic, as to the current location of the bus, child, dog or cat.

You can find the Example projects within Atmel Studio 6 as shown below:

ExampleProj

ExampleProj1

The power of  The Internet Protocol and the Cloud in this system is that each individual sensor has its own IPV6 address, and the data collected by the end sensor nodes is packaged into an IP frame, and  transferred thru the wireless network, and then thru the border router to the wired Internet. Then finally to the Cloud without having to convert or change protocols.  Today, there are so many devices that can make use of this data, including devices such as smartphone’s, tablets, laptops, and home automation hubs and gateways, What you can do with this data has endless possibilities.

Applications for these internet connected devices can be created to show the location of the bus or pet on a map, or maybe just send a simple notification of “School bus currently at the Smith family residence”….  Again the possibilities are endless.

Maybe you would also like to turn on your house lights or open your garage door when you approach your house from your car with a sensor mounted in the car. The info in the cloud can be integrated with your home automation system to control the lights and garage door.

Now that you have completed the proof of concept using  the Atmel | SAM R21 evaluation boards, or hopefully now that you have won the IPSO CHALLENGE!, you will want to turn your prototype into a deploy-able product.

Atmel has the solution for you.  SAM R21 “modules” are being developed in a small form factor that will allow the creation of a small battery operated mobile tag or sensor unit, and these modules come with an FCC certification ID, and a proven RF design, to eliminate the challenge, cost, and time required to develop a wireless product from scratch.

Feeling inspired? Submit your idea today before time runs out!

Report: Shipments of wearable devices triple as prices get lower


The wearable market recorded its eighth straight quarter of solid growth, according to a new report by IDC.


Even in the months leading up to the highly-anticipated release of the Apple Watch, the wearable space continued to show strong growth, IDC has confirmed. In its latest report, the research firm revealed that the worldwide market recorded its eighth consecutive quarter of steady maturation in the first quarter of 2015. During this three-month period, vendors shipped a total of 11.4 million devices — a 200% jump from the 3.8 million wearables shipped that time last year.

Chart

“Bucking the post-holiday decline normally associated with the first quarter is a strong sign for the wearables market,” IDC research manager Ramon Llamas said in the report. “It demonstrates growing end-user interest and the vendors’ ability to deliver a diversity of devices and experiences. In addition, demand from emerging markets is on the rise and vendors are eager to meet these new opportunities.”

The top five wearable vendors over the timespan included Fitbit, Xiaomi, Garmin, Samsung and Jawbone, in that order, each of whom have been able to collectively grow their dominance from two-thirds of the market in Q1 2014 to three-quarters Q1 2015. Fitbit’s extensive lineup of bands, such as the Charge, Surge and older Flex models, led the way by capturing just over a third (34.2%) of the space. Not far behind, Xiaomi made up about a quarter (24.6%), driven by the tremendous popularity of its Mi Band, primarily from China.

Meanwhile, Garmin’s health and fitness-focused devices, Samsung’s Gear smartwatches and Jawbone’s UP MOVE and continued demand of UP24 round out the list at 6.1%, 5.3% and 4.4%, respectively. Now with the Apple Watch in the equation, however, IDC expects that the wearables landscape will experience a seismic shift, one in which will “force the competition to up their game in order to stay on the leading edge of the market.”

Report

Without question, helping to spur widespread adoption has been price erosion. As seen with many young forms of technology, gizmos and gadgets become much more affordable over time. In the case of wearables, more than 40% of devices are now priced under $100.

“Despite this price erosion, Apple’s entrance with a product priced at the high end of the spectrum will test consumers’ willingness to pay a premium for a brand or product that is the center of attention,” explained IDC research analyst Jitesh Ubrani.

Want to learn more? Download the entire report here.

ASUS Z300 tablet is the world’s first on-cell touchscreen with active stylus pen support


The ASUS Z300 on-cell tablet provides a perfect ‘pen-to-paper’ writing experience thanks to Atmel maXTouch and maXStylus controllers.


ASUS has revealed quite a few announcements over the last couple of days at Computex 2015 including an all-in-one PC, a full-featured smartphone for selfies, a second generation ZenWatch, as well as a range of tablets in various sizes. Among those devices was the 10.1″ Z300, which features the world’s first on-cell touchscreen with capacitive active stylus pen support that enables a precise ‘pen-to-paper’ writing experience for more content generation on today’s digital world.

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To accomplish this, the company has selected Atmel’s maXTouch controllers to power the touchscreen and active stylus pen of its newly-launched tablet. The ASUS Z300 tablet’s touch display is driven by a maXTouch T-series touchscreen controller, which features a revolutionary sensing architecture that combines both mutual and self-capacitance to enhance performance.

“As a leading provider of innovative mobile devices for the worldwide market, ASUS continues to bring superior products to market,” explained Shar Narasimhan, Atmel Senior Product Manager of Touch Marketing. “The selection of Atmel’s maXTouch controllers for the industry’s first 10.1″ on-cell tablet with capacitive active stylus by ASUS is further testament that we are enabling OEMs to deliver leading-edge digital lifestyle products.”

Touch1

What’s more, the device uses one of the industry’s most advanced capacitive styli, Atmel’s maXStylus mXTS220 — the only active pen with noise immunity capable of operating in the high display noise environment emitted by ultra-thin on-cell stack-ups. Together, the maXStylus and maXTouch integrate seamlessly to create a flawless user experience in even the most demanding conditions.

“As a leading manufacturer of mobile devices, our products are only built with world-class components,” added Samson Hu, Atmel’s Corporate Vice President & GM of Mobile Product Business Unit. “Atmel’s industry-leading stylus capabilities enabled us to deliver a much thinner on-cell display stack for more elegant designs with a best-in-class active pen experience. We look forward to launching more advanced devices with intuitive human interfaces powered by Atmel.”

Report: Internet of Things market to triple to $1.7 trillion by 2020


According to IDC, the Internet of Things market will grow from $655.8 billion in 2014 to $1.7 trillion in 2020.


The global Internet of Things market is expected to grow to $1.7 trillion in 2020, up from $655.8 billion in 2014, as more devices become connected and a bevy of vendors and enterprises begin to embrace the opportunities. According to the latest report from International Data Corporation (IDC), the market will rise at a CAGR of 16.9%.

IoT

The research firm projects that smart devices, connectivity and IT services will make up the majority of the IoT over the next five years. Together, they are estimated to account for over two-thirds of the worldwide IoT market in 2020 with modules and sensors alone representing 31.8% of the total.

By 2020, IDC anticipates that IoT purpose-built platforms, application software and “as a service” offerings will represent a much larger percentage of revenue as the market matures. IDC also goes on to note that the number of IoT endpoints will increase from 10.3 million last year to more than 29.5 million in 2020.

internetofthingsvisualized

“While wearable devices are the consumer face of the Internet of Things, and where recognition of IoT appears to begin, the real opportunity remains in the enterprise and public sector markets,” explains Vernon Turner, SVP and IoT research fellow at IDC. “The ripple effect of IoT is driving traditional business models from IT-enabled business processes to IT-enabled services and finally to IT-enabled products, which is beginning to disrupt the IT status quo.”

The Asia Pacific region captured 58.3% of the revenue from IoT in 2014 and is forecasted to shrink slightly to 51.2% in 2020. IDC reveals that, in China, the combination of a growing population using mobile devices and a push to improve manufacturing efficiency could potentially drive an increase in new gadgets and IoT standards. Meanwhile, North America is expected to maintain revenue share of just more than a quarter (26%) over the five-year period, while Western Europe is projected to jump from 12% to 19.5%.

Want to learn more? Download the entire report entitled “Worldwide Internet of Things Forecast 2015–2020“ here.

IAR Systems adds powerful code analysis possibilities for 8-bit AVR developers


New version of IAR Embedded Workbench for AVR introduces static code analysis and stack usage analysis.


IAR Systems has unveiled version 6.60 of its IAR Embedded Workbench for AVR microcontrollers. The update extends code analysis possibilities with the integration of static code analysis tools and stack usage analysis.

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The latest version of IAR Embedded Workbench for AVR adds support for IAR Systems’ static analysis add-on product C-STAT. Completely integrated within the IAR Embedded Workbench IDE, C-STAT can perform numerous checks for compliance with rules as defined by the coding standards MISRA C:2004, MISRA C++:2008 and MISRA C:2012, as well as rules based on CWE (the Common Weakness Enumeration) and CERT C/C++. By using static analysis, developers can identify errors such as memory leaks, access violations, arithmetic errors, and array and string overruns at an early stage to ensure code quality and minimize the impact of errors on the finished product and on the project timeline.

Additionally, the version 6.60 introduces stack usage analysis. Seeing as though the stack is a fundamental property of an embedded application, setting it up properly is essential for ensuring the application’s stability and reliability. However, calculating the stack space is notoriously difficult for all but the smallest of systems. This challenging task can be greatly simplified by granting access to information around the worst case maximum stack depth of the application. Enabling stack usage analysis in IAR Embedded Workbench provides just that, adding listings of the maximum stack depth for each call graph root to the linker map file. The analysis process can be customized to take into account such constructs as calls via function pointers and recursion.

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”The new functionality in IAR Embedded Workbench provides great advantages for our customers,” explains Steve Pancoast, Atmel VP of Software Applications, Tools and Development. “Developers can leverage the new analysis possibilities to improve the quality of their code, as well as streamline their development process. Atmel’s strong partnership with IAR Systems gives our customers access to world-leading tools across our entire range of AVR and Atmel | SMART ARM-based microcontrollers and microprocessors.”

IAR Embedded Workbench for AVR is a complete set of high-performance C/C++ tools featuring world-leading code optimizations creating compact, fast performing code. Version 6.60 also features parallel build, which will surely have a major impact on expediting development. Now, the user can optionally set the compiler to run in several processes simultaneously, which can significantly reduce compiler times.

Atmel tightens automotive focus with new Cortex-M7 MCUs


Large SoCs without an Ethernet interface typically have slow start-up times and high-power requirements — until now. 


Atmel, a lead partner for the ARM Cortex-M7 processor launch in October 2014, has unveiled three new M7-based microcontrollers with a unique memory architecture and advanced connectivity features for the connected car market.

According to a company spokesman, E70, V71 and V70 chips are the industry’s highest performing Cortex-M microcontrollers with six-stage dual-issue pipeline delivering 1500 CoreMarks at 300MHz. Moreover, V70 and V71 microcontrollers are the only automotive-qualified ARM Cortex-M7 MCUs with Audio Video Bridging (AVB) over Ethernet and Media LB peripheral support.

Cortex-M7-chip-diagramLG

Atmel is among the first suppliers to introduce the ARM Cortex-M7-based MCUs, whose core combines performance and simplicity and further pushes the performance envelope for embedded devices. The new MCU devices are aimed to take the connected car design to the next performance level with high-speed connectivity, high-density on-chip memory, and a solid ecosystem of design engineering tools.

Atmel’s Memory Play

Atmel has memory technology in its DNA, and that seems apparent in the design footprint of E70, V70 and V71 MCUs. The San Jose-based chipmaker is offering a flexible memory system that is optimized for performance, determinism and low latency.

Jacko Wilbrink, Senior Marketing Director at Atmel, said that the company’s Cortex-M7-based MCUs leverage Atmel’s advanced peripherals and flexible SRAM architecture for higher performance applications while keeping the Cortex-M class ease-of-use. He added that the large on-chip SRAM on SAM E70/V70/V71 chips is critical for connected car and IoT product designers since it allows them to run the multiple communication stacks and applications on the same MCU without adding external memory.

On-chip DMA and low-latency access SRAM architecture

On-chip DMA and low-latency access SRAM architecture

Avoiding the external memories reduces the PCB footprint, lowers the BOM cost and eliminates the complexity of high-speed PCB design when pushing the performance to a maximum. Next, Tim Grai, another senior manager at Atmel, pointed out another critical take from Cortex-M7 designs: The tightly coupled memory (TCM) interface. It provides the low-latency memory that the processor can use without the unpredictability that is a feature of cache memories.

Grai says that the most vital memory feature is not the memory itself but how the TCM interface to the M7 is utilized. “The available RAM is configurable to be used as system RAM or tightly-coupled instruction and data memory to the core, where it provides deterministic zero-wait state access,” Grai added. “The arrangement of SRAM allows for multiple concurrent accesses.”

Cortex-M7 a DSP Winner

According to Will Strauss, President & Principal Analyst at Forward Concepts, ARM has had considerable success with its Cortex-M4 power-efficient 32-bit processor chip family. “However, realizing that it lacked the math ability to do more sophisticated DSP functions, ARM has introduced the Cortex-M7, its newest and most powerful member of the Cortex-M family.”

Strauss adds that the M7 provides 32-bit floating point DSP capability as well as faster execution times. With the greater clock speed, floating point and twice the DSP power of the M4, the M7 is even more attractive for applications requiring high-performance audio and even video accompanying traditional automotive and control applications.

Atmel’s Grai added an interesting dimension to the DSP story in Cortex-M7 processor fabric. He pointed out that true DSPs don’t do control and logical functions well and generally lack the breadth of peripherals available on MCUs. “The attraction of the M7 is that it does both—DSP functions and control functions—hence it can be classified as a digital signal controller (DSC).”

Grai quoted the example of Atmel V70 and V71 microcontrollers used to connect end-nodes like infotainment audio amplifiers to the emerging Ethernet AVB network. In an audio amplifier, you receive a specific audio format that has to be converted, filtered, modulated to match the requirement for each specific speaker in the car. So you need Ethernet and DSP capabilities at the same time.

Grai says that the audio amplifier in infotainment applications is a good example of DSC: a mix of MCU capabilities and peripherals plus DSP capability for audio processing. Atmel is targeting the V70 and V71 chips as a bridge between large application processors and Ethernet.

Most of the time, the main processor does not integrate Ethernet AVB, as the infotainment connectivity is based on Ethernet standard. Here, the V71 microcontroller brings this feature to the main processor. “Large SoCs, which usually don’t have Ethernet interface, have slow start-up time and high power requirements,” Grai said. “Atmel’s V7x MCUs allow fast network start-up and facilitate power moding.”

The SAM E70, V70 and V71

Atmel’s three new MCU devices are aimed at multiple aspects of in-vehicle infotainment connectivity and telematics control.

SAM E70: The microcontroller series features Dual CAN-FD, 10/100 Ethernet MAC with IEEE1588 real-time stamping, and AVB support. It’s aimed at automotive industry’s movement toward controller area network (CAN) message-based protocols holistically across the cabin, eliminating isolation and wire redundancy, and have them all bridged centrally with the CAN interface.

SAM V70: It’s designed for MediaLB connectivity and leverages advanced audio processing, multi-port memory architecture and Cortex-M7 DSP capabilities. For the media-oriented systems transport (MOST) architecture, old modules are not redesigned. So Atmel offers a MOST solution that is done over Media Local Bus (MediaLB) and is supported by the V70 series.

SAM V71: The MCU series ports a complete automotive Ethernet AVB stack for in-vehicle infotainment connectivity, audio amplifiers, telematics and head control units. It mirrors the SAM V70 series features as well as combines Ethernet-AVB and MediaLB connectivity stacks.


Majeed Ahmad is the author of books Smartphone: Mobile Revolution at the Crossroads of Communications, Computing and Consumer Electronics and The Next Web of 50 Billion Devices: Mobile Internet’s Past, Present and Future.

Rolling MCUs, connectivity, security and software into one wearable package


This Android-based, Bluetooth-enabled wearable badge can act as a compass, watch, slideshow app, battery gauge and more.


Did you know that 45.7 million wearable devices are expected to ship this year, up 133.4% from the 19.6 million units shipped in 2014? And by 2019, reports are calling for shipment volumes to reach 126.1 million units, resulting in a five-year CAGR of 45.1. Given this emergence of body-adorned technology, the need for a hardware and software-based turnkey solution has never been so paramount. With this in mind, Atmel has unveiled the first-ever wearable solution that integrates its broad solutions offering all rolled into one.

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Just in time for Computex 2015, the company has designed a 7cm x 9cm demonstrator around a smart badge concept, which combines low-power embedded processing, wireless, touch and sensor technologies to form an unparalleled turnkey system for virtually any type of wearable application.

This demonstrator converges hardware and software technologies, from Atmel and its partners, into a highly optimized and comprehensive out-of-the-box solution that addresses the complex requirements for the burgeoning wearable market, all while bringing their designs quickly to market. Users can wear it around their neck and display different applications (compass, watch, spirit level, slide show, battery gauge) specialized for the Andriod operating system (OS) and made by Adeneo Embedded.

“Adeneo Embedded has a long standing partnership with Atmel on Linux, Windows Embedded and more recently Android porting activities for AT91SAM ARM based MPUs,” said Yannick Chammings, Adeneo Embedded CEO. “With the collaboration on the Smart Badge concept, implementing Android-based wearable scenarios, Adeneo Embedded will scale OS and SW support to OEMs developing smart, connected, wearable devices.”

Based on Atmel’s embedded connectivity, the demonstrator can interact with other Android mobile phones. The badge uses a 3.5-inch display from Precision Design Associates and embeds MEMS and sensor technology from Bosch Sensortec, as well as memory multi-chip package from Micron combining 4Gb of LPDDR2 + 4GB of eMMC in a single package demonstrator running on the Android KitKat OS. Beyond that, Atmel is also developing a software framework that will allow various software partners to plug in their software and seamlessly work together.

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With the anticipated growth of the wearable space, designers are continually seeking solutions that combine all the necessary and complex technologies into a simple, ready-to-use solution, enabling designers to focus on differentiating their products. The Smart Badge is the first demonstrator to bring together the company’s ultra-low power Atmel | SMART SAMA5D31 MPU, the Atmel | SMART SAM G54 sensor hub solution, a maXTouch mXT112S controller and a SmartConnect WILC3000 Wi-Fi/Bluetooth integrated solution.

“Atmel possesses the most complete, lowest power technology portfolio for wearable devices worldwide,” explains Vince Murdica, who is responsible for Atmel’s sensor-centric business unit. “Atmel’s Smart Badge is the first of many wearable reference designs and platforms to come as we want to ensure when customers think wearables, they think Atmel. We are very focused and excited to help accelerate the growth of the wearable market with turnkey, low power, complete hardware and software solutions.”

Watch the badge in action below!