Amid “deflate-gate” speculation, entertaining commercials and press coverage, the real spotlight is on the technology.
The stage is set for Super Bowl XLIX, and we’re just hours from Seattle Seahawks and New England Patriots doing battle. Over the years, there has been a noticeable shift in the way digital technology has enhanced the professional sports world — both on and off the field. Just fire up the live Twitter feed on your smartphone, sink into your sofa, flick the remote and immerse yourself in a multi-screen experience. Not only are fans tuning in on ultra high-definition (or 4K) TV sets and staying connected with the game more than ever before, but with the emergence of the Internet of Things (IoT), we’re now also seeing stadiums and sidelines become increasingly ‘smart’ coupled with sensors, embedded devices and real-time data streams.
1. Surface on the sidelines
It looks like coaches have traded in those paperback books for Atmel powered Surface Pro 3 tablets to review plays and draw up the X’s and O’s. Together, Microsoft and the NFL are collaborating to usher in a new era of technology that’s more useful for players, more manageable for teams, and more enjoyable for fans.
2. No dunkin’ in the dark this year
This will actually be the first Super Bowl to be entirely lit by LED bulbs. The University of Phoenix Stadium recently upgraded over 780 metal halide fixtures with 44,928 Cree LED lights. And while it sounds like the new setup would draw far more power, it turns out those LED fixtures need a mere 310,000 watts of power to glow, compared to the 1.24 million watts required by the metal halide bulbs. That’s 75% less power.
3. Big game calls for big data
People used a lot of data during last year’s Super Bowl at the MetLife Stadium, with data usage reaching 624GB for AT&T and 1.9TB for Verizon. In order to keep up with demand, an intricate indoor distributed antenna system was installed that was comprised of 228 antenna locations, each with its own antenna and remote amplifier unit, connected by roughly 150,000 feet of cable. This is expected to accommodate up to 4TB of data usage.
4. Connectivity is key
The host stadium, which is also the home of the Arizona Cardinals, has rolled out a major upgrade to its wireless network that will ensure that fans attending the game can stay connected with social media, stream instant replay videos and much more on their mobile devices. In addition to the 1,200-somewhat Wi-Fi hotspots, phone recharging stations have been situated throughout the venue as well.
5. 4K all the way
NBC Sports is deploying a number of 4K cameras to capture the game, enhancing the images even for people with HD sets. The 4K images are so clear that they can be blown up many times over, which as you can imagine, makes it an ideal technology for instant replay. In addition, there will be over 46 “regular” cameras and 100 microphones in use to bring the matchup to millions of fans at home.
6. Tag, you’re it
With the help of RFID tracking devices from Zebra Technologies, both the Patriots and Seahwaks are now able to monitor real-time, location-based information of its players. During the championship, 22 sensors have been lined up along the catwalk 150 feet above the field, each tasked with obtaining data from chips on the athletes’ shoulder pads as well as in the game balls. This is then relayed to the broadcast booth and displayed in forms that fans can consume, such as infographics and replays.
What’s next?
While today’s game will have cable-mounted systems that hover over the field and follow the action as it happens, perhaps in the coming years drones will be able to capture the coverage. After all, the NFL Network has already considered the use of remote-controlled aerial vehicles to snap images of training camps and several college football teams have begun to use camera-equipped UAVs to record practices… so time will only tell.

































