Introducing a personal assistant to help you remember your things

THE O will make sure you never leave your valuables behind again.

With people always on the go and in a rush these days, it’s easy to leave important things behind by accident. Even if you’re on alert, an item can slip out of your pocket or purse without your knowledge. But thanks to THE O, not anymore.


Billed as “a comprehensive virtual personal assistant,” the smart accessory will notify you as soon as you forget or misplace one of your belongings. THE O can easily attach to just about anything, from your keys and wallet to your jacket and briefcase. The wearable unit comes in three different models: original and octopus (gunmetal rhodium), luxury (gold plated), and light (rubber).

The accessory works by connecting to an accompanying mobile app via Bluetooth and alerting you only when it needs to, acting as a virtual leash when you’ve moved too far away from your item. THE O can also check your essentials for you before leaving the house in the morning or after getting up from lunch, storing GPS location and time then marking needed items on appropriate days.


Focusing on a minimized size and a waterproof feature, its creators have designed a custom PCB to fit into its special ABS shell. The devices are assembled through ultrasonic welding, and a small PET slip is used to connect to the circuit. THE O itself measures only 4mm x 39mm x 29mm in size, so it’s certainly mall enough to be slipped into a pocket, sewn onto an umbrella or clipped onto a bag. Aside from that, the device’s coin-cell battery boasts a life of around 18 months.

Currently live on Kickstarter, THE O team is seeking $48,606. Pending all goes to plan, the first batch of units will ship in February 2016.

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