10 (+1) invaluable steps to launching your next IoT product


Let’s transition your products from a ‘dumb’ to ‘smart’ thing.


Many enterprises, startups and organizations have already been exposed to the innovation land grab stemming from the rapidly evolving Internet of Things (IoT). What’s available in the product/market fit arena? This is the hunt to cease some segment of the multi-trillion dollar growth reported to gain from the IoT, enabling embedded system connectivity coupled with the ecosystem value-add of a product or service. Even for that matter, transforming a mere idea that centers around connectivity solutions can present an array of challenges, particularly when one seeks to bring to market disruptive ways for the end-user to adopt from the more traditional way of doing things (e.g. GoPro, PebbleWatch, FitBit, and even to as far as e-health monitors, tire subscriptions, self-driving vehicles, smart bracelets, connected medical apparatus or Industrial Internet devices, home automation systems and more).

All together, there’s one overlaying theme to these Internet-enabled products. They are all pervasively SMART technologies that help monetize the IoT. Now, let’s get your products to transition from a once ordinary, mundane object to a much smarter, more secure “thing.” When doing so, this too can often present a few obstacles for designers, especially as it requires a unique set of skills needed to interface systems with connectivity to the cloud or Internet.

To top it all off, there may already be various product lines in existence that have a mandate to leverage a connected ecosystem/design. In fact, even new ones require connectivity to the cloud, having designs set forth to enhance via customer usage then combining this user data with other associated data points. Already, the development to enable such devices require an assortment of skills. It’s an undertaking, one in which requires knowledge and expertise to command stable connectivity in the infrastructure and design a product with security, scalability, and low power.

Moving ahead, here are some recommendations developers and Makers should know:

  1. Identify a need and market: The value of the smart device lies in in the service that it brings to the customer. Identify the need to develop a strong offer that brings value or enhances efficiency rather than creating a simple gadget. (See Marc Andreesen’s infamous blog on product/market fit for more tips).
  1. Validate your ideation: Carry out market research. Do your due diligence. Determine whether the device you think of creating already exists. Can improvements be ascertained with testimonial as an enhanced or unique experience? Indeed, benchmarking will allow you to discover any competitors, find sources of inspiration, develop a network of ideas to pool and find other areas for improvement as well.
  1. Prototype toward MVP: New device fabrication techniques, such as 3D printing, are the ideal creative validation for producing prototypes much faster and for less money. They also promote iteration, which is an integral process when designing the device towards MVP.
  1. Connect the ‘thing’ then concert it into a smart ‘thing:’ Right now, there is no mandatory standard for interconnecting different devices. Selecting the right technology is essential, particularly if the device requires low-power (speaking of low-power….) and event and state controls, which highly optimize extended power and the services to enrich the information system and eventally enhance user experience with a roadmap toward an ecosystem.
  1. Develop the application: Today, the primary smart devices are linked to an dedicated mobile app. Since the app transforms the smartphone into a remote control, it must be be easy to use for your end-users, and more importantly, simply upgraded via the cloud.
  1. Manage the data: Fitted with a multitude of sensors, connected gadgets generate an enormous amount of data that need to be processed and stored with the utmost security across all layers even to as far as using cryptography in memory. (After all, you don’t want your design become a ‘Tales from the Crypt-O” horror story.) 
  1. Analyze and exploit the data: By processing and analyzing the data, a company can extract the necessary information to deploy the right service in the right place at the right time.
  1. Measure the impact of the smart device: Set up probes to monitor your devices and data traffic quality. Answer questions objectively as to how it would securely scale and evolve should there be an instant high volume success and usage. This will help you measure the impact of the smart device in real time and adapt its actions accordingly, and model into the product roadmap and MVP spec.
  1. Iterate to fine-tune the device’s use: After launching the project, the process has only begun. Feedback needs to be taken into account in order to adjust and fine-tune the project. Due to its very nature, digital technology requires continuous adaptation and iteration. “Try and learn” and present riskier ideas to products are the fundamental principles behind transformation when imposing a new use.
  1. Prototype again: Continuous adaptation and iteration means that your company needs to produce a new prototype.
Here’s 10 + 1 invaluable Step to Launching Your IoT Project or Products

Here’s 10 + 1 invaluable steps to launching your IoT project or product.

11. Take advantage of the hands-on training in your region.

As an application space, IoT sensor nodes are enabled by a number of fundamental technologies, namely a low-power MCU, some form of wireless communication and strong security. With this in mind, the newly revealed Atmel IoT Secure Hello World series will offer attendees hands-on training, introducing them to some of the core technologies making the Internet of Things possible, including Wi-Fi and CryptoAuthentication.

What’s more, these sessions will showcase Atmel’s diverse Wi-Fi capabilities and CryptoAuthentication hardware key storage in the context of the simplest possible use cases. This includes learning how to send temperature information to any mobile device via a wireless network and how to enable the remote control of LEDs on a SAM D21 Xplained Pro board over a Wi-Fi network using a WINC1500. In addition, attendees will explore authentication of IoT nodes, as well as how to implement a secure communications link — something that will surely come in handy when preparing to launch your next smart product.

As you can see, so far, everyone is LOVING the Hello World sessions — from hardcore embedded engineers to hobbyists. Here some recent social activity following the recent Tech on Tour events in both Manchester and Heathrow, UK. Need we say more? These tweets say a thousand words!

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Connected and ready to go… all before lunch! (Yes, there’s food as well!)

 

Atmel-Tech-On-Tour-Europe-BYOD

Atmel’s Tech on Tour and proud partner EBV Elektronik proudly thankful for the successful event in Manchester, UK.

 

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Atmel’s Tech on Tour just successfully completed a full house attendance training in Manchester, UK

 

Find out how you too can receive in-depth IoT training. As the Atmel | Tech on Tour makes it way throughout Europe, Asia, and North America, make sure you know when the team arrives in your town!  Don’t miss it. Upon registering, you will even receive a WINC1500 Xplained Pro Starter Kit to take home.

2 thoughts on “10 (+1) invaluable steps to launching your next IoT product

  1. Pingback: 10 (+1) invaluable steps to launching your next IoT product - Internet of Things | Wearables | Smart Home | M2M

  2. Pingback: IoT Embedded Blog Review – Week of May 11, 2015 • JB Systems Tech

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