Just clip ’n go! Stryd is the world’s first wearable power meter for runners.
There are all sorts of wearables on the market today designed to help those exercising track their fitness goals. While a vast majority of these devices are focused around metrics like pace and heart rate, a new startup has sought out to revolutionize the running industry through power.
Created by Princeton engineers (and already supported by some of the biggest names in endurance sports), the aptly-named Stryd provides fitness enthusiasts a new and innovative way to accurately measure run intensity across any type of terrain using the sports watches and mobile devices they already use. This is made possible through its embedded Bluetooth Smart and ANT+ wireless technologies.
The wearable analyzes a run by tracking the environmental conditions and calculating a real-time power in watts through a proprietary sensing technology. As its creators note, long the standard for cycling training, power has been a sought-after run metric for years, yet measuring it hasn’t been possible until now.
“The data runners use in training hasn’t changed much in 30 years. There has never been an accurate or easy way to show training intensity and efficiency, and athletes and coaches have repeatedly told us that holds them back.” said Robert Dick, Ph.D. and Stryd CEO. “Our goal was to provide one number that can consistently help anyone run better, and today Stryd does exactly that.”
How it works is relatively straightforward. To use Stryd, users simply clip the small device onto a pair of sneakers or shorts and begin their regimen. The device then automatically syncs up with pretty much any gadget, computer and coaching software available today, and its battery lasts longer than a year. Starting from the first run, Stryd helps wearers learn their capabilities and establish baseline data to help better understand performance and enhance efficiency.
“Stryd answers run-by-run, day-by-day questions that runners care about,” explains co-founder and coach Gus Pernetz. “Did I pace myself right? Am I overtraining? How is my running form? Until now it has been a lot of guesswork, but Stryd gives runners a better way to measure training intensity. And, with better measurement comes better performance.”
Now live on Kickstarter, the team ran well past its initial goal of $50,000 in a matter of hours. If all goes to plan, Stryd is targeting a mid-summer ship date for the product’s first release, giving priority to running and triathlon coaches followed by athletes who support the crowdfunding campaign.