Photos: Atmel @ Embedded World 2015


Weren’t able to join us in Nuremberg? Here’s a look back at what you missed from Embedded World 2015.


Well, another Embedded World has drawn to a successful close. With the Internet of Things (IoT) undoubtedly the focal theme of this year’s show, Atmel took center stage by exhibiting a number of new smart and securely connected solutions.

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To better demonstrate the company’s extensive lineup of IoT devices, Atmel’s (jam-packed) booth played home to various technology zones highlighting the latest (and smartest) in connectivity for automotive, industrial, smart living, security, the DIY community as well as cloud computing with partners like PubNub, Proximetry and Arrayent.

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In addition, the area showcased a number of popular products on the market today that are powered by Atmel microcontrollers, such as the Logitech Wireless Solar Keyboard (XMEGA), Braun Series 7 Electric Shaver (AVR), Philips Hue (ATmega256RFR2) and Kärcher’s Window Vac (tinyAVR) — which all proved to be quite a hit amongst attendees.

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Aside from a series of technical sessions and presentations around CryptoAuthentication, the week also ushered in a wave of some pretty big announcements — which garnered the attention of media including GigaOM, Electronics Weekly and EE Journal — most notably the debut of the SAM DA1 automotive grade MCUs, the launch of an Xplained extension board with Bosch intelligent sensor, as well as a newly-formed partnership with Sequitur Labs to bring robust adaptive security to the IoT.

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Even before the show opened its doors, the company kicked off the Embedded World experience aboard a train ride from Munich to Nuremberg on Monday, where a handful of Atmel VIPs were joined by a dozen or so journalists, editors and industry analysts.

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Oh, and who could forget AVR Man? Once again, the Maker community’s favorite superhero captured the hearts of many, both students and experienced engineers alike.

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Want to browse through all the photos from this past week’s show? View the entire album here.

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