Atmel to showcase smart and securely connected solutions at Embedded World 2015


Demonstrations to showcase Atmel | SMART and Atmel AVR MCUs and MPUs highlighted in a variety of technology zones.


In a matter of days, Atmel will be showcasing a number of smart and securely connected solutions that will power next-generation Internet of Things (IoT) applications at Embedded World 2015 held in Nuremberg, Germany, February 24-27. These demos will be available in the company’s booth located in Hall 4A / Booth 4-230.

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To better illustrate Atmel’s broad portfolio of IoT solutions, the demonstrations will be highlighted in several technology zones.

AUTOMOTIVE: As a leader in local interconnect networking (LIN) and automotive touch, Atmel is enabling smart, connected vehicles.

Atmel’s automotive technology pod will showcase the company’s broad automotive product portfolio for car access systems, networking, drivers, Ethernet Audio/Video Bridging (AVB), and the future of human machine interface (HMI) in next-generation center consoles. By popular demand, Atmel will also be showcasing its next-generation AvantCar concept demo, a host of passive entry car access solutions using Atmel’s latest and highly secure products, including AES encryption 125kHz LF and and RF technologies, along with its popular maXTouch and QTouch capacitive touch solutions. The Atmel | SMART SAM V71 ARM Cortex-M7-based MCU will also be highlighted in an automotive application to deliver the world’s highest performance Cortex-M-based Flash MCU, along with an automotive touch application powered by Atmel’s recently launched Touch Controller solution. And, a demonstration running Audioweaver from DSPConcepts showcasing the SAM V71 ARM Cortex-M7 processor-based MCU will also be exhibited in this zone.

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INDUSTRIAL: Atmel provides leading-edge MCU- and MPU-based solutions for the smart, industrial market.

In the industrial technology pod, Atmel will showcase a variety of smart, secure and connected solutions for the industrial market powered by Atmel | SMART solutions including an Ultra home automation and smart fridge application running on the SAMA5D4 Xplained, and Atmel | SMART ARM Cortex-A5 processor-based boards displaying HDMI video. Other industrial applications on display include a power supply temperature monitoring and cooling using an Atmel temperature sensor and an treadmill application featuring an Atmel | SMART SAMA5D4.

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SMART LIVING: As a leading provider of smart and securely connected solutions, this technology zone showcases next-generation applications of modern living.

Highlighting the latest innovations for your living room, the Smart Living technology zone will highlight a number of applications ranging from a low-power Bluetooth beacon to a digital temperature sensor, a ZigBee-based smart lighting with cryptographic security (ATSHA204), and a secure IoT camera system featuring Atmel’s newly announced elliptic curve network security chip, the ATECC508A. See Atmel’s recently launched SIGFOX IoT solution, powered by Atmel’s ATA8520, communicating to the cloud while transmitting metering values, alarm signals and more. The company will also be showcasing the Atmel SmartConnect family, leveraging ultra-low power secure, wireless connectivity. A number of applications will be demoed including a weight scale, door bell with camera, Wi-Fi connected speaker, motion sensors on the window, smart plug, light bulb and gateway connected via ZigBee technologies—all controllable through a smart, mobile device. A QTouch-based water level sensing application showcasing advanced HMI and sensing capability will also be exhibited, along with a display demonstrating the world’s lowest power capacitive touch surface. Other demonstrations powered by Atmel’s maXTouch technologies and Atmel AVR MCU solutions showcasing ultra-low power smart, connected devices will be available in this zone.

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CLOUD PARTNERS: Highlighting cloud platform partner solutions.

IoT requires a system-level solution encompassing the whole system, from the smallest edge/sensing node devices to the cloud. The company has partnered with best-in-class cloud partners that can support a variety of applications for both Tier-1 OEMs and smaller companies. Atmel has integrated the partners’ technology into the company’s cloud solutions framework adding the cloud platform functionality seamlessly to all of Atmel’s wireless MCU offerings, regardless of standards or transport technology. Come meet some of the cloud platform partner solutions from companies like PubNub, Proximetry and Arrayent that are available on Atmel wireless MCUs today.

POWERED BY ATMEL. Showcasing the latest gadgets and devices powered by Atmel technologies.

Highlighting the latest smartphones, tablets and wearables available today, everything from a wireless drive and narrative life logging camera to record your every step, to fitness bands, to Atmel’s latest MCU and touch technologies, will be on display. See ‘wear’ the market is headed next!

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MAKERS: From Maker space to market place, this technology pod highlights Atmel enabling unlimited possibilities.

The Maker space showcases the well-received Arduino Wi-Fi Shield which enables rapid prototyping of Internet of Things (IoT) applications on the Arduino platform, and will be featured to highlight its simplicity for the professional and Maker communities. The company will also display a number of Maker demonstrations including a remote-controlled Maker Robot powered by the Atmel | SMART SAM D21 will be displayed. “Mr. Abot” is controlled through an Android app and the communications driven through Atmel’s recently announced WINC1500 Wi-Fi solution.

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Additionally, Atmel’s resident security expert Kerry Maletsky will be presenting “Making IoT a Reality – Leveraging Hardware Security Devices” on February 25 from 12-12:30 pm CET (Session 09/I).

And for those of you waiting to see the one-and-only AVR Man, you’re in luck. The embedded community’s favorite superhero will be in attendance!

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2 thoughts on “Atmel to showcase smart and securely connected solutions at Embedded World 2015

  1. Pingback: Introducing the SAM DA1 series of Atmel | SMART MCUs | Bits & Pieces from the Embedded Design World

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