This Samsung Talking Fridge can sell itself

Remember when Samsung embedded an ordinary bike with Arduino? Well, the brand is now equipping refrigerators with Arduino units to detect customers and speak to them in real-time.


This new project not only provides customers with a much friendlier shopping experience, but a dynamic and highly-interactive way to explore home appliances as well. Embedded with Atmel based sensors, Samsung’s Talking Fridge seeks to educate users on the features of its latest kitchen gadget, the T9000 Premium Refrigerator.

Tired of salespeople? Luckily, this product can sell itself. Literally! And, take “no” for an answer! As customers flock stores this holiday season, Samsung is providing a less intrusive, personalized experience that will allow shoppers to feel more comfortable as they walk a show floor, checking out the new fridge at their own accord.


How does the fridge work? When movement is sensed in any of the fridge’s interior compartments, the Arduino sensors activate a voice playback that spoke to the shopper and explain the fridge’s individual features and benefits.

A sticker is affixed to the front of the Talking Fridge, which greets customers and instructs them to open the door if they’d like to get to learn more about the appliance. There are other tags inside as well, each with various elements that can be manipulated by customers in order to hear more information about them, including a foldable shelf, an easy slide shelf, and a big box.


There’s even a mobile app alongside the fridge. A tablet located next to the appliance enables users to discover its many features on the app, ranging from smart organization to optimum freshness, while video guides reveal all the other necessary details.

As a recent case study by Creative.Singapore revealed, the average time customers spent with the T9000 fridge was over three minutes and exceeded its sales target by 67%, with 136% increase in brand recall.

2 thoughts on “This Samsung Talking Fridge can sell itself

  1. Pingback: Rewind: 30+ abstract Arduino projects from 2014 | Bits & Pieces from the Embedded Design World

  2. Pingback: Here are some unbelievable projects to help celebrate Arduino Day | Bits & Pieces from the Embedded Design World

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