Day 2: Atmel @ Electronica 2014

Fresh on the heels of an eventful first day, today proved to be yet another successful one here in Munich. From the moment the doors opened, our booth experienced a shoulder-to-shoulder crowd of embedded designers, engineers and industry insiders all flocking around a number of super smart exhibits and uber-cool demos. Adding to the day’s excitement was the announcement of a pair of new solutions set to further enable the connected world of tomorrow.


CEO Steven Laub was on hand to browse our latest technologies — ranging from multi-touch industrial apps to passive car entry systems — as well as to mingle with booth-goers looking to create next-gen connected designs.

Steve copy

Meanwhile, we had the chance to get up close and personal with the recently-revealed Atmel | SMART SAM L21.


Following today’s news, Atmel Senior Application Engineer Dr. Peter Sauer provided a brief overview of how SIGFOX, a pioneer in cost-effective long range connectivity, is being used in the industrial setting.

Shortly thereafter, we were able to get a firsthand look at the brand new SmartConnect SAM W25 module, which is the industry’s first fully-integrated FCC-certified Wi-Fi module with a standalone MCU and hardware security from a single source.


Former AVR Hero and soon-to-be Kickstarter success Pamungkas Prawisuda Sumasta also gave us a quick glimpse into the latest rendition of his team’s pocket-sized prototyping gadget. The all-in-one Arduino-compatible device is set to kick off its crowdfunding campaign tomorrow!

Rounding out the day, we had the pleasure of catching up with Atmel resident security expert Kerry Malestky, who explored the topic of authentication. Further elaborating upon this key issue, Maletsky will be taking the center stage tomorrow at 2:00pm CET in Hall A6 / A6.353 to address the basics of hardened security in every designer’s IoT device.

Although Electronica 2014 may be halfway over, there’s certainly plenty more to go! Heading to Messe Münche later this week? Learn more about all the tech you can expect to see here. Meanwhile, stay tuned for more on Bits & Pieces for updates from the show floor, and be sure to follow along with all the real-time happenings on Twitter!


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