Day 1: Atmel @ Electronica 2014

Day 1 of Electronica 2014 in Munich, Germany has drawn to a successful close. Surely enough, it didn’t take long before the Atmel booth — located in Hall A5, #542 — was jam-packed, hosting countless engineers, designers, partners and industry insiders throughout an exciting nine hours.

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While at the booth, visitors had the opportunity to check out a plethora of our recently launched products like the new megaAVR family, the super low power Atmel | SMART SAM L21, the QTouch Safety Platform and our fourth generation LIN device, as well as an extensive lineup of interactive demos ranging from CryptoAuthentication to the futuristic AvantCar center console concept.

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In addition to an assortment of IoT solutions, Atmel’s AVR Hero Design Contest winner Pamungkas Sumasta was on hand showing off the latest rendition of the award-winning, all-in-one Phoenard platform — which is slated to hit Kickstarter later this week.

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Heading to Messe Münche later this week? Learn more about all the tech you can expect to see here. Meanwhile, stay tuned for more on Bits & Pieces for updates from the show floor, and be sure to follow along with all the real-time happenings on Twitter!

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