In the final segment of my interview with AVR microcontroller creator Vegard Wollan, I asked about his background and innovation at Atmel.
In response to my question of how he views his expertise, Vegard noted that he started out as a computer architect and digital designer. It’s simple to see the ease-of-use DNA in the AVR product line when Vegard then noted that he soon saw himself as someone that could make life easy for embedded designers. I think this focus on the customer pervades all of Atmel to this day.
I went on to ask Vegard what he does in his spare time. His response? Exercising and boating off the beautiful, dramatic Norwegian coastline. I think physical activity is a key thing. In fact, I wish someone had warned me as a young man that engineering has an occupational hazard. You can make a good living sitting at a desk. This was less true when I was an automotive engineer, as I had to go the experimental garage and walk around Ford’s giant complex in Dearborn, Michigan. Nowadays, we all seem chained to a computer, and stuck in a chair all daylong. So, exercise and boating sounds like a great way to stay active and balance our lives a little bit!
As I pictured Vegard sailing around Norway looking at beautiful sunsets, I wondered if that was inspired him to be so innovative. He responded that the primary source of innovation at Atmel is working with a team of creative innovative people. I think this is true in most human endeavors. When I asked my dad why some restaurants had really good service, he noted that good people like to work with other good people. That is why Vegard is spot-on, and quite humble in noting that innovation comes from a team, not any single person.
Want to learn more about the backstory of AVR? You can tune-in to the entire 14-part series here.