Atmel and IHR driving innovation in automotive electronics

Atmel has just announced a collaboration with IHR, a worldwide partner in the automotive industry, to further support the innovation of Local Interconnect Network (LIN) systems. This collaboration leverages IHR’s LIN configuration tools with Atmel’s industry-leading embedded solutions to improve application integration, time-to-market and to minimize licensing costs.

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Atmel’s collaboration with IHR enables Atmel to provide manufacturers with a LIN-compliant evaluation environment to further streamline development, bringing the best of automotive engineering faster to market. IHR’s solutions support several Atmel technologies including the megaAVRtinyAVR and XMega AVR families.

For those interested, a free demo version of the LIN drivers is now available for download via the IHR website and can be used for evaluation purposes. Upcoming new product series will be supported by IHR solutions as well.

“With nearly 30 years of experience working with the automotive industry, Atmel has spurred the pervasive growth of electronic features in cars,” explained Giovanni Fontana, Atmel Automotive Applications Director. “Our collaboration with IHR will help our customers continue to build innovative electronic products in a cost-effective manner with improved integration and intuitive configuration capabilities.”

Atmel combines a unique blend of IVN products and embedded MCUs. AVR MCUs deliver the power, performance and flexibility to support a wide range of automotive applications. These small, yet powerful, advanced 8- and 32-bit AVR MCUs deliver the technical features, advanced architecture and dependable design ideal for an array of applications.

In what has become the industry’s largest, the Atmel LIN product portfolio includes stand-alone transceivers, system basis chips (SBC) which integrate a transceiver, a voltage regulator and often other functions as well as AVR MCU-based system-in-package (SiP) and application-specific (ASSP) devices.

“IHR is recognized for our proven LIN tools used by designers to create applications that automotive manufactures rely on as competitive differentiators,” said Rüdiger Kewitz, COO at IHR GmbH. “Together with Atmel, we offer a very compelling proposition for manufacturers to not only design next-generation embedded systems, but also to bring high-end applications to market through an amplitude of makes and models.”

Interested in learning more about Atmel’s LIN solutions? Additional information is available here. You can also browse through the Bits & Pieces archive on the topic.

1 thought on “Atmel and IHR driving innovation in automotive electronics

  1. Pingback: Rewind: Must-know news, releases and more from 2014 | Bits & Pieces from the Embedded Design World

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