Preview: ARM TechCon 2014

Fresh on the heels of World Maker Faire, the Atmel team is headed down the road to the city of Santa Clara for the 10th Annual ARM TechCon 2014. Held October 1-3 inside the Santa Clara Convention Center, the Atmel team will showcase the latest Atmel | SMART ARM-based microcontrollers driving smart, secure and connected devices for the Internet of Things.

At the Atmel booth (#205), visitors will have a chance to explore a number of hands-on demos including:

• Atmel | SMART SAM D20 GPS Tracker
• Atmel | SMART SAM D21
• Narrative Clip powered by Atmel | SMART SAM9G25
• The newly-unveiled Arduino Wi-Fi Shield 101
• Bosch Sensor Hub
• The recently-announced Atmel SmartConnect Wi-Fi modules 
• Crank featuring an Atmel | SMART MCU

…. and, we will also be making announcement around the Atmel | SMART MCU family which you will surely not want to miss. Stay tuned!

Anyone who’s previously attended ARM TechCon — or any event where Atmel was present for that matter– knows one of the highlights is the free giveaways! On Wednesday, we will be distributing several Atmel | SMART SAM4L Evaluation Kits from our booth (#205). Whereas on Thursday, Atmel | SMART SAM D20 Xplained Pro Evaluation Kit will be given away during the ARM Connected Community demo at 1:30pm and 5:00pm PT inside the ARM booth (#300).

Meanwhile, Andreas Eieland, Atmel Senior Product Marketing Manager, will educating attendees on why ARM’s Cortex-M0+ was the ideal architecture to use as a foundation for the highly-flexible and easy-to-use SAM D MCU and its potential use cases in home automation, consumer devices, smart metering and industrial applications. Don’t this this session, aptly entitled “Think Beyond the Core,” which is slated to take place on Wednesday at 2:00pm PT.

Other notable key moments in and around the show include an infrastructure panel with Dell and Oracle moderated by ARM’s Ian Ferguson, discussions around the new Cortex-M7 processor, IoT and wearable tech-focused developer workshops, as well as Thursday’s keynote with ARM CEO Simon Segars.

Be prepared to be blown away by not one, but two keynote speakers: Chris Anderson, CEO of 3D Robotics, and Erica Kochi, Chief Innovator for UNICEF. Anderson will be discussing the latest developments in the drone community along with new opportunities in robotics for ARM, while Kochi will explore the ways in which UNICEF and ARM are working together on power and efficiency improvements for mobile devices.

Thinking of visiting the show? Receive a free ARM Expo Pass using the code: ARMExp100. Hurry, this promotion expires on September 30th.

Unable to attend? As a leading member of the ARM Connected Community, rest assured we will be tweeting away and dishing out up-to-the-minute happenings from the show floor. Follow along using the hashtags #ARMTechCon and #AtmelLive throughout the week.