Phablet shipments will hit 1.5 billion in 2019

Writing for Business Insider, Tony Danova notes that the phablets — defined as a smartphone with a screen between 5-inches and 7-inches — will surpass 1.5 billion shipments by 2019. With that, the devices will soon account for 59% of total global smartphone shipments, up from an expected 35% in 2014. As a result, it is believed phablets will outnumber tablet sales three to one over the next five years.

PhabletSmartphoneTablet

According to a new report from BI Intelligence, the market has been migrating towards phablets over the past few quarters, and that shift is expected to continue as phablets become the go-to smartphone form factor. “While this is a broad definition,” Danova notes, the advantage is that it captures one of the most important trends in the smartphone market in the last couple of years — the phenomenal popularity of devices such as the Samsung Galaxy line.

As the emerging trend continues to favor larger device screens, phablets are expected to remain the fastest-growig smartphone category through 2019, growing at a CAGR of 27%, nearly double the 15% compound rate for the smartphone market over the same period. Phablets have also accelerated the trend of consumer time spent on visually-oriented social media and messaging apps, with the report revealing that more than half of activity on phablets is tied to social networks, such as Facebook, Instagram and Snapchat.

Atmel-maXtouvh-T-Series-Touchscreen-Controllers

Cognizant of this trend, Atmel recently expanded its popular maXTouch T lineup of touchscreen controllers with the mXT640T, mXT336T and mXT224T. The new devices offer a comprehensive set of features, supporting next-gen mobile devices such as smartphones, phablets and mid-size tablets with touchscreens ranging from 3.2”-8.3.” With 640 nodes, the mXT64xT series of devices are the world’s most comprehensive capacitive touchscreen controllers designed for next-generation smartphones. The mXT640T supports screen sizes up to 6.2″ with a 1.0 mm passive stylus, up to 5.0 mm thick multi-finger glove sensing, and superior moisture touch performance, while also supports up to 7″ for Windows® 8 compliant devices, and up to 8″ for Android smartphones, phablets and tablets.

“The new T Series enables superior touch performance with single-layer sensors as compared to the most recently announced solutions. Simply put, the latest devices will enable Atmel to extend its industry leadership in the large-screen market to the smartphone and phablet spaces,” an Atmel engineering rep recently explained.

 

2 thoughts on “Phablet shipments will hit 1.5 billion in 2019

  1. Pingback: 11 things you need to know this morning | Bits & Pieces from the Embedded Design World

  2. Pingback: Consumers in emerging markets want bigger smartphone screens | Bits & Pieces from the Embedded Design World

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