Amazon announced Monday that customers will now have the ability to design their very own personalized 3D-printed products, including toys, earrings, and decorative vases.
In the online marketplace’s new 3D printing store, customers can choose from more than 200 unique print on-demand products — ranging from customized dog tags and iPhone cases to jewelry and one’s very own bobblehead. The massive online retailer won’t be involved in the manufacturing process and is simply connecting its shoppers with established 3D printing businesses like Sculpteo, Mixee Labs, and 3DLT, who will be responsible for fulfilling orders placed through the new store.
“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own,” said Petra Schindler-Carter, Director for Amazon Marketplace Sales, in its press release. “The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories.”
The new store will feature fun and easy-to-use design templates for customers to put their individual style on an item they create and 3D preview capability to enhance the customer experience. With the 3D product preview function, customers will be able to 360-degree rotate a virtual model of a product to tailor the item from every angle. After selecting the template for the desired product, customers can select color, designs, and other features to tailor it to their exact taste. Amazon is working in partnership with 3D printing companies including Sculpteo, 3DLT, and Mixee Labs to manufacture the new goods, which the site says will range from under $40 to $100.